| Today's Top Stories | | #1 | Diageo Brands Ciroc, Crown Royal Become Official Spirits Of the NBA
| | | In a multi-year deal, the Diageo brands replace Bacardi, which became the league's first official spirits sponsor in 2010. Under the agreement, Sean "Diddy" Combs and Ciroc premium vodka will become "The Toast of the NBA," Ad Age reports. As part of the deal, Diageo will increase its TV ad buys during national NBA game telecasts on all the league's partner networks. Ciroc will sponsor a branded lounge at the 2014 NBA All-Star Game in New Orleans.
Why This Matters: Sports fans love alcohol so this is a great partnership for Diageo. Mark Tatum of the NBA says, "Diageo has a strong track record for successfully engaging consumers and, in this case, our fans. They do it in a unique and exciting way."
A Take: Ad Age
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| | #2 | Jewelry Chain's TV Spot Creating Waves In India
| | | The 90-second TV spot featuring a single mom and her daughter was created by Lowe Lintas for Tanishq, a Bangalore-based jewelry chain. The commercial's aim was both to sell jewelry and question social norms surrounding remarriage and premarital sex in a country where divorced women are discriminated against and sex before marriage is taboo, The Wall Street Journal reports. One TV critic says, "We've not seen anything like this before. It's making headlines in every paper in India."
Why This Matters: Sandeep Kulhalli of Tanishq said the goal of the commercial was to appeal to its target consumers—young and middle-age women, many of whom took to the streets questioning the country's age-old customs and tradition after the lax reaction to a December rape made headlines.
A Take: WSJ |
| | #3 | Media Agencies Add Consultancy Units To Expand Revenue Streams
| | | As consultancies like Accenture and Deloitte begin to encroach on media agency turf, the agencies are responding by creating new strategy units that offer those same types of services, Ad Age reports. Among them: Starcom MediaVest Group's recent launch of marketing consulting unit Zero Dot and SMG's Zenith rolling out Apex. Other agencies getting into broad-based consultancies include IPG digital agency R/GA and WPP's GroupM.
Why This Matters: Why consulting units? Not only does it diversify services offered to clients, but it also enables agencies to increase their profitability. Consulting offers agencies a way to garner higher fees and better margins than they might get from their standard agency work.
A Take: Ad Age
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#4 Disney Moves $800M Media Account To OMD; Publicis' 4D Staffers To Follow (Adweek)
#5 Yahoo Rolls Out Full-Page High-Resolution Image Ads (MediaPost)
#6 Study: Most CMOs Look To Bypass Agencies When Buying Programmatic Ads (Ad Age)
#7 Media Research Council Extends Viewable Impression Advisory Into 2014 (MediaPost)
#8 Kayak.com Names TBWA Lead Creative Agency For Europe (Adweek)
#9 Groupon Rolls Out Digital Coupon Business (USA Today)
#10 Unilever Begins Social Media Campaign To Boost Profile Of Its 400 Brands (WSJ)
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|  | • 4.6
Billions of minutes U.S. Internet users spent on sports sites accessed via their smartphones in June 2013, according to comScore. That compares to 1.7 billion minutes in June 2010.
– Reported by eMarketer
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| | MBPT Spotlight | A Win-Win for Marketers: Matching Up Viewers Who Are Emotionally Attached To Both Brands And Particular Shows
By John Consoli
Marketers are always looking to advertise in TV programs where they can best target likely customers. Finding those shows isn't always easy, but data gleaned from brand strategy company NewMediaMetrics' survey of fall TV viewers has matched up both freshman and returning broadcast primetime series with brands that viewers watching those shows have formed a strong attachment to.
For example, viewers who have a strong emotional attachment to NBC's freshman drama The Blacklist also have a high level of attachment to American Airlines, Chrysler, Mercedes-Benz, Ketel One, Hilton hotels, Hyatt hotels, Sheraton hotels, Met Life and Traveler's Insurance.
Meanwhile, viewers who have made a strong connection with Fox freshman drama Sleepy Hollow also have strong affinity for Dodge, Budweiser, Mike's Hard Lemonade, Coke, Pepsi, Dunkin Donuts, Lancome, Sonic, Johnson & Johnson, Embassy Suites, Bing search engine, Febreze, Kraft, Snickers, Home Depot, FedEx and Travelodge.
ABC freshman drama Marvel's Agents of S.H.I.E.L.D. has an even longer list of brands that fan viewers hold in high regard. Among them: JetBlue, Disney Parks, Cadillac, Ford Fusion, Chase, Korbel, Sam Adams, Red Bull, iPad, Red Lobster, Clearasil, Dove for Men, Westin, Allstate, Yahoo, Tide, Fancy Feast, Best Buy, Costco, Dick's Sporting Goods, JC Penney, Nike, Kindle Fire and Expedia.
How did other advertisers fare with committed viewers of popular new and returning series? Plus: In an exclusive, NMM breaks out by percentage how four major advertisers fare with viewers of seven of the more popular veteran broadcast primetime series.
For more, click HERE
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| | Fates & Fortunes | • JULIE TAYLOR was promoted to senior VP of program planning and CINDY BROWN was promoted to VP of program planning for HGTV, DIY Network and Great American Country, all part of Scripps Networks Interactive. Taylor and Brown have worked together as a scheduling duo for Scripps for almost 10 years. In addition to oversight for scheduling, including stunts and special events, Taylor and Brown will continue to manage series acquisitions, cross-network coproductions and programming budgets.
• CHRIS PAUL was named to the newly created position of head of global paid media at public relations company Edelman. He was most recently VP and general manager for Vivaki's Audience on Demand, where he worked on client strategy and solutions across the Publicis Groupe agencies. Prior to Vivaki, Paul was with Digitas.
• HOWARD STERN, HEIDI KLUM, MEL B and HOWIE MANDEL will all return as judges on NBC's America's Got Talent when the entertainment competition series airs this summer. NICK CANNON will also return as host. Mandel returns for his fifth season as a judge, while Stern is back for his third season and Klum and Mel B for their second seasons. Cannon returns for his sixth season as host. The series has aired for eight seasons, all during the summer months.
• BOB COSTAS will once again anchor NBC's primetime coverage of the Winter Olympic Games, this time in February from Sochi, Russia. It will be the 10th time Costas has hosted an Olympics in primetime. He will also host NBC's late-night coverage for the third time.
• ANDERSON COOPER has agreed to a new deal with CNN that will keep him on the network through the 2016 presidential election. The new agreement was first reported by The Hollywood Reporter. Anderson currently hosts the 8 p.m. primetime show Anderson Cooper 360.
• DAN DIERDORF, longtime CBS Sports NFL analyst, will retire after the current NFL season. He is now the longest-tenured NFL analyst on television, having served in that role for 30 years. Dierdorf has worked on the CBS No. 2 NFL broadcast team with Greg Gumbel since 2006. He joined CBS Sports in 1985, left in 1987 and spent 12 years at ABC's Monday Night Football before rejoining CBS in 1999. He also played 13 years in the NFL as an offensive lineman and in 1996 was inducted into the Pro Football Hall of Fame.
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| | What They're Watching | BROADCAST RATINGS
'S.H.I.E.L.D.' Improves Slightly With 'Thor' Crossover Episode
ABC's Marvel's Agents of S.H.I.E.L.D., which featured a crossover episode that included elements from the Marvel film Thor: The Dark World, inched up 5% on Tuesday. Following S.H.I.E.L.D., The Goldbergs dipped 6%. ABC finished in a tie with NBC for second place in the demo. NBC's The Biggest Loser stayed at last week's season low, while The Voice fell 9% to its fall Tuesday low. Chicago Fire dipped 14% to a season low. CBS led the night. NCIS was flat with last week and NCIS: Los Angeles rose 4%. Person of Interest was even. Fox was in fourth. Dads rose 8% and Brooklyn Nine-Nine upticked 7%. New Girl was even and The Mindy Project declined 14%. The CW rounded out the evening. The network aired Lady Gaga's iHeartRadio Album Release Party at 8 p.m. With a lesser lead-in than usual, Supernatural dipped two tenths and fell a tenth with the net's targeted adults 18-34 demo.
For more, click HERE
CABLE RATINGS
'Monday Night Football' Tops Cable Lineup
ESPN's Monday Night Football matchup, which saw the Panthers edge out the Patriots 24-20 after a controversial late-game non-call, topped the night's cable roster, earning a 5.8 adults 18-49 rating and 15.8 million viewers. The network's SportsCenter, leading out of the game, came in second with a 2.1 in the demo and 4.5 million watchers. VH1's Love and Hip Hop rounded out the top three with a 1.6 demo rating and 3.0 million viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, November 19
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| NCIS
| 3.0
| 19.4
| ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D.
| 2.3
| 6.8
| NBC
| THE BIGGEST LOSER
| 1.8
| 6.3
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.6
| 4.3
| FOX
| DADS (8:00)
BROOKLYN NINE-NINE (8:30)
| 1.3
1.5
| 3.2
3.3
| CW
| THE IHEARTRADIO ALBUM RELEASE PARTY WITH LADY GAGA
| 0.3
| 0.9
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 3.1
| 11.2
| CBS
| NCIS: LOS ANGELES
| 2.5
| 14.9
| ABC
| THE GOLDBERGS (9:00)
DAVID BLAINE: REAL OR MAGIC (9:30)
| 1.6
2.3
| 5.1
7.2
| FOX
| NEW GIRL (9:00)
THE MINDY PROJECT (9:30)
| 1.7
1.2
| 3.3
2.4
| UNIVISION
| LO QUE LA VIDA ME ROBÓ
| 1.2
| 3.4
| CW
| SUPERNATURAL
| 0.9
| 2.0
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| DAVID BLAINE: REAL OR MAGIC
| 2.6
| 7.8
| CBS
| PERSON OF INTEREST
| 2.0
| 12.1
| NBC
| CHICAGO FIRE
| 1.9
| 7.4
| UNIVISION
| MENTIR PARA VIVIR
| 1.4
| 3.5
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Revolution' Is Losing the Battle . . .
NBC's sci-fi drama finished fourth in its 8 p.m. Wednesday time period last week in both viewers and the 18-49 ratings and is barely hanging on. It is averaging 5.5 million viewers and a 1.5 demo number season-to-date and last week it tied a season low of 5.2 million viewers. Even the larger than usual November sweeps viewership of broadcast television is not helping the series. The upshot: NBC could have put Revolution on at 10 p.m. Tuesday nights leading out of The Voice, but instead put second-year drama Chicago Fire there, and it is performing much better than Revolution. Seems like NBC brass might have given up on the series, and dwindling viewership each week means that while it might not be canceled, prospects for season three aren't looking good.
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| • . . . While 'Modern Family' Is Growing . . .
This multiple-Emmy-winning ABC ensemble comedy is getting better ratings so far than it did last season in its 9 p.m. Wednesday night time period. The fifth season series is averaging 10.9 million viewers and a 4.0 18-49 demo rating, excluding its one repeat, and is the third most-watched comedy on television, and the second highest rated comedy in the demo. Audiences clearly continue to appreciate the series that has won the Emmy Award for Outstanding TV Comedy four years running. The upshot: This series is proof that if a network puts on a quality show, viewers will lock it into their schedules. Airing at 9 in the middle of the week, Modern Family draws several million more viewers than its lead-in and lead-out series, meaning viewers are tuning into ABC to watch it and then tuning out.
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| • . . . And 'Criminal Minds' Is Attracting a Bigger Crowd
This CBS procedural drama, which follows an ensemble cast of profilers from the FBI's Behavioral Analysis Unit, is another series averaging more viewers and a higher 18-49 demo rating this season so far than last. Last week, Criminal Minds pulled in 11.6 million viewers, its largest audience this season, along with an 18-49 demo rating of 2.7. For the season, the Wednesday at 9 drama is averaging 11 million viewers and a 2.6 demo rating, higher than last season's final average of 10.1 million and a 2.5. The upshot: It is not the norm for a scripted drama in its ninth season to be drawing more viewers than it did the previous season, so this is both a primetime broadcast rarity and a big reason why CBS is leading all broadcasters in weekly viewership again this season.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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