Dear Colleague,
Automotive OEMs are now under increasing pressure to provide customers with in-vehicle infotainment that offers seamless connectivity and the latest functionality to optimize customer appeal while maintaining product differentiation to enhance customer appeal in a world where demand for smartphone integration is rapidly increasing.
Optimizing the integration of smartphones with embedded solutions and understanding customer demand trends is of course vital to overcoming long development cycles to keep app functionality and user interfaces up to date with customer expectations. To remain competitive, vehicle OEMs must overcome interoperability issues of operating systems and connectivity protocols and capitalize on trends and innovations within the app ecosystem.
In addition vehicle OEMs must review the latest HMI and user interface technologies and understand the cognitive processes of drivers to reduce driver distraction, as well as finding optimal solutions for security and information protection to meet customer expectations for privacy and safety.
The most effective way to overcome interoperability, enhance smartphone connectivity and minimize security risks and driver distraction is to share strategies and best practice among industry stakeholders including OEMs, operating systems, app developers, wireless carriers, consumer electronics manufacturers, government regulators and suppliers.
The first Smartphone & Embedded Connectivity Vehicle Integration 2014 has been engineered specifically to focus on this very current challenge in vehicle infotainment. Hosting 20+ industry leading speakers, the congress will outline operating system and platform solutions, connectivity architecture, app development and user interfaces to create competitive infotainment systems, optimize integrated with embedded functionality and maximize customer appeal to sell more vehicles.
Download The Full PDF Agenda Here
Why This Is A Must Attend Forum?- The only congress focused on the business case of smartphone versus embedded functionality and optimizing the hybrid option
- The only congress to assess app competitiveness through the eyes of the consumer based on big data analysis
- The only event focused on understanding infotainment with the end goal of increasing commercial value, optimizing monetization opportunities and pathways to selling more vehicles
- A chance to network with all stakeholders including wireless carriers, app developers, operating systems, smartphone manufacturers, government regulators and suppliers
- Hear best practice solutions for seamless connectivity, interoperability, security and driver distraction
- Offering an agenda and speakers based on extensive research exclusively with vehicle OEMs - with no call for papers and no vendor pitches
- Identify and overcome security and information protection concerns associated with smartphone connectivity in the vehicle
- Come to a perfect networking location with app developers, start-ups and technology companies in San Francisco, the heart of Silicon Valley
Over 20 Industry Leading Speakers Including:
- Henry Bzeih, Chief Technology Strategist, Kia
- Doron Elliott, Global Bluetooth Lead, Ford
- Chip Goetzinger, Senior Manager Of Development & Program Management, Vehicle Connected Services, Nissan Americas
- Steffen Neumann, Portfolio Manager App Development Group, Mercedes-Benz R&D North America
- Alexander Muir, Senior Design Researcher, Microsoft
- Rudolf Streif, Director Of Embedded Solutions, Linux Foundation
- Andrew Poliak, Global Director Business Development Automotive, QNX
- Tim Johnson, Director, Crash Avoidance & Electronic Controls Research, NHTSA
- Brigitte Richardson, Senior Engineer Voice Recognition, Ford
- Jake Sigal, CEO, Livio
- Nash Ogden, President, Innoppl Inc
- Ray Bingham, Professor, University Of Michigan Transportation Research Institute
- Bhaskar Krishnamachari, Associate Professor, University Of California
- Arun Venkataramani, Associate Professor, University of Massachusetts Amherst
- Paul Elsila, Business Development Manager, Livio
| |  | Henry Bzeih Chief Technology Strategist Kia | Doron Elliott Global Bluetooth Lead Ford | Steffen Neumann Portfolio Manager App Development Group Mercedes-Benz R&D North America | Rudolf Streif Director Of Embedded Solutions Linux Foundation | Andrew Poliak Global Director Business Development, Automotive QNX | Alexander Muir Senior Design Researcher Microsoft | |
