TV Viewing Trends: 5 Key Insights for Broadcasters and Advertisers

Download the Ovum report today   Download Now TV Viewing Trends 5 Key Insights for Broadcasters and Advertisers A recent global survey by Avid® and Ovum uncovered 5 key insights into consumer viewing behavior, each presenting opportunities for media professionals. For example, 37% of viewers would pay to view archived content—if offered in the right context. Is your organization leaving money on the table? The new Ovum report shows how to: Take advantage of untapped monetization opportunities Capitalize on consumer viewing trends and preferences Leverage social media to drive viewership Create advertisements that audiences remember Download the Ovum report today and learn how to adapt your production workflow and distribution strategy to the way consumers view media. Join the discussion We're Avid. Learn More © 2013 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, the Avid logo, and other Avid trademarks are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. This message you have received is an advertisement or solicitation from: Avid Technology, Inc., 75 Network Drive, Burlington, MA, 01803. Click here to update your email preferences or unsubscribe from Avid emails.

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