Profit from next-generation advanced advertising—November 13, NYC

	TV advertising has reached an inflection point. Targeted, interactive and on-demand technologies are helping marketers more closely align themselves with the right audiences and helping programmers pay the freight as their valuable content extends to more screens. For more insight into this exciting but challenging time in the business, hear from all the industry leaders about how operators, programmers, agencies and advertisers are profiting from next-generation advanced advertising.
		Topics and panel discussions include: ■ MULTISCREEN TARGETING How campaigns can reach and be optimized for TV and other connected platforms ■ ADDRESSABLE ADS COME OF AGE A small but growing segment, addressable ads help extend linear advertising ■ WHAT WORKS: SUCCESS STORIES Marketers provide insights from campaigns that score
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