| Today's Top Stories | | #1 | Digital Startup Enticing Consumers To Anonymously Upload Purchase Receipts
| | | InfoScout has assembled a panel of 125,000 shoppers that it says is largely representative of the U.S. population and so far they have uploaded 5.7 million shopping receipts via their smartphones so that the data can be analyzed, Ad Age reports. Some of the findings: People on food stamps buy a higher percentage of brand name soft drinks such as Coke and Pepsi; and Old Spice's new ad campaign has resulted in younger consumers buying it more than rival Axe.
Why This Matters: Marketers are hungry for any and all types of consumer data related to their products. Brands like P&G, Unilever, Nestle, General Mills and PepsiCo. are some of the new company's clients, lending credence to its data gathering process.
A Take: Ad Age
|
| | #2 | Yahoo Still Searching For Tumblr's Ad Potential
| | | While some major automakers such as Ford, Lexus, Toyota and Audi have a presence on Tumblr, sales chief Lee Brown acknowledges there are several areas where ad opportunities for marketers exist that are not yet being sold. But as an Adweek story points out, the platform is still dealing with the possibility of user rebellion over ad intrusions.
Why This Matters: Yahoo spent $1.1 billion to buy Tumblr and needs to find a way for it to reach its maximum ad revenue potential.
A Take: Adweek
|
| | #3 | Most Johnson & Johnson Brands Shunning Twitter Usage So Far
| | | Only three of J&J's 19 megabrands have active Twitter handles for U.S. audiences, compared to 30 of Procter & Gamble's 34 megabrands and all 19 of Unilever's, according to Ad Age. J&J's Aveeno Men's brand has been the most active, with most Tweets related to the June Confederations Cup soccer tournament in Brazil, but the account has only Tweeted once since then. "We believe in the power of Twitter and when we have a brand strategy and message that resonates by leveraging this channel we will use it," a J&J spokeswoman said.
Why This Matters: J&J does have a major presence on Facebook, but with the user popularity of Twitter, particularly among millennials, it would seem to be imperative that the company expand its usage of that social platform also.
A Take: Ad Age
|
|
#4 Samsung Signs $100 Million Sponsorship Deal With NBA (WSJ)
#5 General Mills Targets Millennials By Partnering With Pandora (Adweek)
#6 Google's Hiding Of User Search Data Impacting Marketers (Ad Age)
#7 VaynerMedia Exec Offers Brands Some Social Media Advice (Digiday)
#8 Publicis Acquires Polish Digital Agency (MediaPost)
#9 Media Planner Examines Facebook's High Click-Through Rates (Digiday)
#10 Survey: Twitter Beats Facebook For Teens' Preferred Social Network (eMarketer)
|
|  | • 26
Percentage of teens in a fall 2013 survey by Piper Jaffray who said Twitter is their preferred social network, compared to 23% each who picked Facebook and Instagram. A year ago, Facebook was the leader with 42%, compared to Twitter's 27% and Instagram's 12%.
– Reported by eMarketer
|
| | MBPT Spotlight | Predictable Plots No Problem For Media Stocks on Wall Street—Analysts warn managements not to 'screw up' gravy train
By Jon Lafayette
One reason why the big media companies have become so popular on Wall Street is the predictability of their earnings. So analysts expect few surprises during the quarterly earnings reports that will come out over the next two weeks.
"What's remarkable is how unremarkable we're expecting it to be," says David Bank, managing director at RBC Capital Markets.
The media industry has been riding a wave of steadily increasing revenue from cable affiliate fees, broadcast retransmission consent payments and reverse compensation from television stations, and digital subscription video-on-demand payments, most of which are locked up in long-term contracts.
"That's what I think portfolio managers want. They want a combination of growth and very credible visibility in that growth," Bank says. "If you don't screw it up, it's a pretty good business."
Bank adds that there's no obvious storm clouds on the horizon, which means that for now, analysts and investors will be focusing on the longer term.
"You're going to be somewhat reactive to the quarter, but I need to know what the next four years of layering in retrans is going to look like. When are we going to really start seeing acceleration of reverse comp? What are those relationships on the broadcast side going to look like? How are the networks and the local station groups going to split the money?" Bank asks.
Why has the advertising component become less important to the sector? Any why does Bank call CBS his "top pick" among the big media companies?
For more, click HERE
|
| | Fates & Fortunes | • KERRY FITZMAURICE was named to the newly created position of chief marketing officer at Kirshenbaum Bond Senecal + Partners. She was most recently director of new business and communications at Mother New York. Prior to that she was director of earned media at 72andSunny.
• HAYLEY ROMER was promoted to VP and publisher of The Atlantic. She will oversee the magazine's print and digital ad sales. She was most recently associate publisher, a post she had held since May 2012. Prior to that, she spent five years in ad sales at Conde Nast.
• LINCOLN BJORKMAN was named global chief creative officer at Wunderman. He was most recently North American chief creative officer at Digitas. According to an Adweek report, Bjorkman is Wunderman's first global CCO since 2007. He has spent the past nine years at Digitas in assorted creative executive roles.
• DANIEL DIENST was named chief executive officer of Martha Stewart Living Omnimedia. He was most recently CEO of Sims Metal Management.
• CRAIG FERGUSON will host a new syndicated game show from Freemantle North America and Debmar-Mercury to be called Celebrity Name Game. The series was developed by Courteney Cox and David Arquette's Coquette Production Company. Ferguson is host of CBS' The Late Late Show.
• LISA HACKNER was named executive VP of daytime and syndicated programming at ABC Entertainment Group. She was previously executive VP of creative affairs at Telepictures, a unit of Warner Bros. Hackner will oversee first-run development and production and report to Paul Lee, president of ABC Entertainment Group. Vicki Dummer remains executive VP, ABC Entertainment Group, overseeing all of the network's scripted programming, including the daytime drama General Hospital.
|
|
| | What They're Watching | BROADCAST RATINGS
Fox Beats NBC With World Series
In the battle of live sports, Fox's coverage of the fourth game of the 2013 World Series led the night but was inflated due to NFL overrun. The game, which saw the Red Sox top the Cardinals 4-2 to tie up the series, drew the best rating for a non-clinching Game 4 since 2009. NBC came in second with Sunday Night Football, which NBC will release official numbers for on Tuesday. CBS and ABC tied for third. CBS' lineup was skewed in some markets due to NFL overrun. The Amazing Race fell 11%, The Good Wife was even and The Mentalist rose 8%. ABC's Once Upon a Time was up a tenth, Revenge was flat with last week's episode and Betrayal upticked a tenth.
For more, click HERE
CABLE RATINGS
'Thursday Night Football' Tackles Night's Cable Pack
NFL Network's broadcast of Thursday Night Football, which saw the Panthers top the Buccaneers 31-13, topped Thursday's cable ratings with a 1.8 adults 18-49 and 4.6 million total viewers. An Adult Swim airing of Family Guy came in second with a 1.4 rating in the demo and 2.7 million viewers.
For more, click HERE
|
| Overnight Ratings: Sunday, October 27
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| FOOTBALL NIGHT IN AMERICA (8:00)
NFL - GREEN BAY PACKERS AT MINNESOTA VIKINGS (8:30)
|
4.3
5.8
|
11.9
15.9
| FOX
| 2013 WORLD SERIES - BOSTON RED SOX AT ST. LOUIS CARDINALS
| 4.7
| 16.6
| ABC
| ONCE UPON A TIME
| 2.2
| 7.0
| CBS
| THE AMAZING RACE
| 1.7
| 8.2
| UNIVISION
| MIRA QUIÉN BAILA
| 1.2
| 3.3
|
|
|
|
|
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL - GREEN BAY PACKERS AT MINNESOTA VIKINGS
| 5.7
| 15.4
| FOX
| 2013 WORLD SERIES - BOSTON RED SOX AT ST. LOUIS CARDINALS
| 4.2
| 14.9
| ABC
| REVENGE
| 1.5
| 5.6
| CBS
| THE GOOD WIFE
| 1.4
| 9.1
| UNIVISION
| MIRA QUIÉN BAILA
| 1.3
| 3.7
|
|
|
|
|
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL - GREEN BAY PACKERS AT MINNESOTA VIKINGS
| 5.3
| 13.9
| CBS
| THE MENTALIST
| 1.3
| 8.8
| ABC
| BETRAYAL
| 1.0
| 3.4
| UNIVISION
| SAL Y PIMIENTA
| 1.0
| 2.7
|
|
|
|
|
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Original 'Love & Hip Hop' Hoping For Revival
The fourth season of VH1 reality series Love & Hip Hop with its New York cast returns on Monday night at 8 p.m., leading into the second season premiere of spinoff series Chrissy & Mr. Jones at 9. The original Love & Hip Hop series has been losing viewers following the introduction of another spinoff series Love & Hip Hop: Atlanta. The original version last season averaged 1.9 million viewers, still a solid showing for cable, but down from 2.8 million viewers in season two. Meanwhile, Love & Hip Hop: Atlanta, which recently completed its second season, averaged 3.5 million. Chrissy & Mr. Jones in its premiere season last fall averaged a similar audience to the original Love & Hip Hop. The upshot: VH1 is touting the fourth season of Love & Hip Hop as being even better than the Atlanta version, to wit: "Just when we thought that Love & Hip Hop: Atlanta took the cake when it comes to crazy plot lines and personalities, along comes the new New York cast." We'll see if the show lives up to that hyped promise, and whether or not it draws a sizable number of the Atlanta version's fan base.
|
| • Holmes Hopes to Be Good P.C. (Post-'Conan') Comic Choice on TBS
Comedian Pete Holmes on Monday premieres his new late-night talk show that will air Monday through Thursday nights at midnight on TBS. Reports have the show being in development since the summer of 2012 when several pilot episodes were shot on the set of the Conan O'Brien show. Unlike most late-night talk shows, The Pete Holmes Show will air for only a half-hour. The first show was taped in front of a live studio audience on Oct. 22 and comedian Kumail Nanjiani will be a guest. The format will include live comedy, interviews, sketches and skits taped outside the studio. The upshot: If a cable network wants to be in the late-night game, it has to be able to compete with the broadcast networks with more than just one show. One thing is for sure: TBS will have the tallest late-night talk show duo on television. Conan is about 6'4" and Holmes stands 6'6".
|
| • '2 Broke Girls' Finding More Audience
CBS' decision to move Monday night veteran sitcom 2 Broke Girls from 9 p.m. to the 8:30 slot previously occupied by the canceled We Are Men is paying off a bit for the network and the series. In the first three weeks of the season, 2 Broke Girls averaged 7.3 million viewers and a 2.2 18-49 demo at 9 p.m. Since moving to 8:30 leading out of How I Met Your Mother, the series is averaging 7.8 million and a 2.6 18-49 demo. Those are increases of 7% in average number of viewers and 17% in the 18-49 demo rating. The upshot: While the increases are a positive sign, the steep decline of 2 Broke Girls still seems to be for reasons not limited to having a poor lead-in. Last season, 2 Broke Girls led out of Partners, which was also canceled early-on, and after three weeks it was averaging 9.6 million viewers and a 3.5 demo rating.
|
|
|
| |  |  |
|
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
|
| | | 
|
| | | | | | |
