Hispanic Television Summit Update

Top Stories - October 2, 2013 Hispanic TV Summit: Uva Touts NBCU's Scale and Relevance NBCUniversal's Hispanic-programming chief said he likes the size and relevance of NBCU product offerings to the growing and increasingly diverse U.S. Hispanic audience, both in Spanish and English. More» Hispanic TV Summit: The 'Delicate Dance' of Being First and Being Right A lively debate on speed versus accuracy in journalism broke out at the News Roundtable: The Importance of News Content to Hispanic Viewers session. Keith Clinkscales, CEO of Revolt Media & TV, said the digital world gives reporters the chance to break news with great urgency — and also to quickly correct stories that didn't quite get all the facts. "If you do it too often," he warned, "you begin to erode your credibility with the audience." More» Hispanic TV Summit: Starcom Agencies Connect Messages in Myriad Ways During an advertising keynote conversation, Lia Silkworth and Marla Skiko were asked "What's Next?" relative to traditional TV and digital media in the Hispanic advertising community. Their response: continued customization as the proliferation of devices ensues unabated. More» Hispanic TV Summit: Social Media, TV Everywhere Drive Audience Online and mobile access to programming is even more important for Hispanic television networks, a panel of top media executives said at the Multichannel News/B&C Hispanic TV Summit in NYC Wednesday. More» Hispanic TV Summit: Marketing to Hispanics Goes Beyond Language As the U.S. Hispanic population continues to grow and their cultures meld with Americans, marketing to that population goes beyond what language they speak. More»

©2013 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse, click here. You have received this message because you previously gave your email address to NewBay Media LLC. © 2013 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400