วันศุกร์ที่ 4 ตุลาคม พ.ศ. 2556

Hispanic Television Summit Update Wrap-Up

Top Stories - October 4, 2013
Hispanic TV Summit: To Tier or Not To Tier?
Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers impedes their development. More»

Hispanic TV Summit: Presburger Shares Dual Vision for Latino Film, TV Projects
As CEO of Pantelion Films and managing director of Televisa USA, Paul Presburger's perspectives of creative projects aimed at the Hispanic community are informed by two visions. More»

Hispanic TV Summit: Ad Challenges Grow As Market Expands
As the Hispanic TV audience keeps exploding, marketers face challenges in terms of effectively targeting their messages. More»

Hispanic TV Summit: Big Events Drive Viewers, Sponsorship Revenue
Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events. More»

Hispanic Television Summit: Conference Attracts Largest-Ever Audience
The 11th annual Hispanic Television Summit wrapped up with a record audience, as more than 525 executives gathered at the premiere Latino event. More»

Hispanic Television Summit: Salinas: An Impassioned Advocate
At the 11th annual Hispanic Television Summit, Multichannel News and Broadcasting & Cable honored longtime Univision journalist and co-anchor Maria Elena Salinas with the Outstanding Achievement Award in Hispanic Television. The following is an edited version of her speech during the awards luncheon at the New York Marriott Marquis, which followed a video tribute to the veteran newscaster. More»

Hispanic Television Summit: Leadership Award Validates TWC's Work With Latinos
At the 11th annual Hispanic Television Summit, Multichannel News and Broadcasting & Cable honored Time Warner Cable with the Leadership in Hispanic Television Award. Melinda Witmer, the MSO's executive vice president and chief video and content officer, accepted the award on behalf of Time Warner Cable and its employees. The following is a copy of Witmer's speech, which followed a video tribute to the work the MSO conducts with the Hispanic community. More»




 
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