Hispanic TV Summit: Big Events Drive Viewers, Sponsorship Revenue Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events. More»
Hispanic Television Summit: Salinas: An Impassioned Advocate At the 11th annual Hispanic Television Summit, Multichannel News and Broadcasting & Cable honored longtime Univision journalist and co-anchor Maria Elena Salinas with the Outstanding Achievement Award in Hispanic Television. The following is an edited version of her speech during the awards luncheon at the New York Marriott Marquis, which followed a video tribute to the veteran newscaster. More»
Hispanic Television Summit: Leadership Award Validates TWC's Work With Latinos At the 11th annual Hispanic Television Summit, Multichannel News and Broadcasting & Cable honored Time Warner Cable with the Leadership in Hispanic Television Award. Melinda Witmer, the MSO's executive vice president and chief video and content officer, accepted the award on behalf of Time Warner Cable and its employees. The following is a copy of Witmer's speech, which followed a video tribute to the work the MSO conducts with the Hispanic community. More»