Cross-Media Ratings; Rosenworcel’s Brother Is a Drummer
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Top Stories - 10.31.13
CBS Will Participate in Nielsen Cross-Measurement Trial A big goal in the media ratings business is to develop better ways to measure the effectiveness of "cross-media" campaigns. Now comes word that CBS, which has major station holdings in both media, will take part in Nielsen's first trial to measure such campaigns on local TV and radio.
Rosenworcel Addresses Future of Music The FCC commissioner addressed the Future of Music Summit in Washington this week. Among many things she talked about was the future of the music business, technology change, LPFMs … and her brother is the drummer for Guster.
NextRadio Push Begins in Earnest From Radio World — The NextRadio FM app has an 85 percent retention rate, which means consumers are "downloading, listening and coming back for more," according to Emmis Communications, the broadcast group owner that developed the app at the request of NAB Labs and is hoping the industry will adopt it widely.
Car Wars (Jacobs Media) Things got a little testy at a DASH panel last week. Moderator Paul Jacobs squeezes the experience to extract the juice. "This isn't the time to be defensive or angry," he writes.
Around the Industry
Hatch Introduces Patent Troll Legislation (B&C) Sen. Orrin Hatch (R-Utah) has introduced in the Senate anti-patent troll legislation similar to that introduced into the House by Rep. Bob Goodlatte (R-Va.) last week.
Horror Movie Locations Plotted Out in Interactive Map (CNET) Want to find a real haunted house to explore on Halloween? Well, look no further — mapping software company Esri has come out with an interactive map that explores where in the world horror movies supposedly took place.