Webinar tomorrow: What’s the link between Twitter and TV ratings?

TV ratings giant Nielsen recently announced a link between Twitter and TV ratings in a study showing the volume of Tweets causes "statistically significant changes in live TV ratings." The company is also about to unveil a new "Nielsen Twitter TV Rating." How can TV networks, shows and ad agencies leverage Twitter and other social media platforms using this new metric and others that are sure to follow? How, exactly, does a tweet relate to a ratings point or translate into a customer? Learn social media strategies that will drive audiences to your programming and keep them engaged. See how direct interaction with fans drives loyalty and sponsorship dollars. Get the inside take on Nielsen's buzzed about Twitter Causation Study and the upcoming Nielsen Twitter TV Rating from the experts behind the numbers. Hear first-hand how shows like A&E's Duck Dynasty, Discovery's Skywire Live, and others were turned intoTwitter sensations.

Moderator   Pane lists:   Jill Goldsmith Contributing Editor   Deirdre Bannon Vice President of Product SocialGuide Mike Hess Data Fusion and Integration Lead, Media Analytics Group Nielsen John Mullin Executive Digital Producer, Client Services R/GA Beth Rockwood SVP, Market Resources and Advertising Sales Research Discovery Communications

CLICK HERE TO REGISTER

For more information or registration questions, please contact Jonathan Eakin at 212-378-0498 or jeakin@nbmedia.com.

 

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