Webinar: How Can Social Media Help TV Ratings? September 26, 2013

TV ratings giant Nielsen recently announced a link between Twitter and TV ratings, noting that "Twitter drives tune-in, especially for live, linear television programming." The company also unveiled a new "Nielsen Twitter TV Rating." How can TV networks, shows and ad agencies leverage Twitter—and other social media platforms—with this new metric and others that are sure to follow? How, exactly, do you translate a tweet into a ratings point—or a customer?

Jill Goldsmith is a freelancer financial writer living in New York. She was previously the Business Editor and New York Bureau chief of Variety and has worked at the Hollywood Reporter and Dow Jones. Her stories have appeared in The New York Times, The Wall Street Journal, Adweek, Slate and other publications. She was based in Milan, Italy for several years covering Italian and European media. She has a B.A. from Wesleyan University and a masters degree in international relations from Johns Hopkins University. Panelists to be announced soon!

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For more information or registration questions, please contact Jonathan Eakin at 212-378-0498 or jeakin@nbmedia.com.

 

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