| Today's Top Stories | | #1 | Major Reshuffling of Top Execs at Omnicom Media Shops
| | | Alan Cohen is stepping down as U.S. CEO of Omnicom media agency OMD after five years and will start a new agency named Giant Spoon, which Omnicom will have a minority stake in. Monica Karo, CEO of Omnicom media agency PHD succeeds Cohen at OMD. Robert Habeck, currently executive director of global accounts for Omnicom Media Group succeeds Karo at PHD. Before moving to PHD in 2012, Karo was president, integrated accounts at OMD. Departing with Cohen to start Giant Spoon are OMD chief innovation officer Jonathan Haber, OMD's Ignition Factory East's director Trevor Guthrie, and Ignition Factory West's director Marc Simons.
Why This Matters: An Omnicom spokesperson told Ad Age the exec changes are unrelated to the pending merger between Omnicom and Publicis, although the timing is curious. Especially since both OMD and PHD have had success financial recently. OMD's U.S. revenue grew 9% in 2012 to $228 million, while PHD saw double-digit growth in the U.S. in 2012.
Three Takes: Ad Age, MediaPost and Adweek
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| | #2 | Some Clients Might Object to Smoke from Omnicom-Publicis Merger
| | | The proposed merger of the two large agency holding companies will create lots of potential client conflicts but the biggest ethical one could be Publicis' Leo Burnett representing Philip Morris and several Omnicom agencies representing smoking-cessation products like Nicorette as well as anti-smoking efforts like Tobacco Free Florida, Adweek reports. "It's a fascinating anomaly," says Pivotal Research Group analyst Brian Wieser. "It's a new conflict for advertising, an ethical conflict."
Why This Matters: While the public corporate line may be that agencies can set up firewalls to represent competing clients, that may be easier said than done in the minds of the clients. According to Adweek, an unnamed Burnett exec says the agency is a bit nervous about what might happen with its Philip Morris account, which spent $46 million on measured media in 2012.
A Take: Adweek
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| | #3 | FDA Expected To Propose Ban on E-Cigarette Advertising
| | | So far the emerging e-cigarette market and its advertising have gone unregulated but that may change in the near future. A report by financial services group CLSA Americas says the Food and Drug Administration is expected to weigh in on e-cigarettes in October and will likely propose a ban on TV ads.
Why This Matters: Such action is not going to make the TV networks or media agencies happy. The agencies will lose client dollars, but the TV nets will lose a growing new revenue stream. A Citibank report says spending on e-cigarette commercials grew 17.9% in 2012 from the previous year. At the same time, however, it could boost print ad revenue. The same Citibank report says print ad spending by e-cigarette marketers grew 71.9% in 2012.
Two Takes: Ad Age and MediaLife Magazine
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| #4 Land Rover Embarks On Major TV, Interactive Ad Campaign (Adweek)
#5 Jim Beam Planning Fourth Quarter Rollout of Multi-Platform, Multi-Year Global Campaign (Ad Age)
#6 Wealthy Millennials Approach Shopping Differently Than Their Parents (Adweek)
#7 Ad Industry Groups Working Toward Content Identification Standard (MediaPost)
#8 Petco Begins $15 Million Campaign To Shift Its Image Among Consumers (Ad Age)
#9 Online Publishers Say Only Small Percentage Of Users Block Ads (Digiday)
#10 Google's Product Listing Ads Most Popular in December (eMarketer) |
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Percentage of product listing ad (PLA) impressions vs. text ads worldwide in December 2012, according to a Marin Software study of advertisers who made paid search buys through its platform. December was the high point of the year for PLAs and is expected to be again this year.
– Reported by eMarketer
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| | MBPT Spotlight | McPherson Seeks More Carriage for Kid-TV Net—Former ABC executive is pushing BabyFirst into basic cable distribution and ad support
By Jon Lafayette
For former ABC Entertainment president Steve McPherson, TV is mostly kid stuff these days.
McPherson, who unexpectedly resigned from his network perch at the Walt Disney Co.-owned network in 2010 after launching shows including Dancing With the Stars and Modern Family, had been making wine, selling spirits and developing health supplements—all entrepreneurial projects he says he's been passionate about.
When he decided to get back into TV, McPherson's partner in the wine business, longtime Disney exec Rich Frank, introduced him to Guy Oranim and Sharon Rechter, founders of BabyFirst, a service aimed at very young kids. "I heard about what they were doing and what they had built and I was really impressed once I looked under the hood, both by the nimbleness of the operation, the focused nature of it, and the way they had set it up," McPherson says.
BabyFirst began in Israel in 2003 and launched in the U.S. in 2006, targeting kids from 6 months to 3 years old. It instantly drew criticism from some parent activists and kids TV creators, given the American Academy of Pediatrics' recommendation that children under 2 not be exposed to screen content. The Campaign for a Commercial-Free Childhood filed a Federal Trade Commission complaint citing BabyFirst and two similar brands claiming educational benefits for pre-toddler viewers. (While the FTC opted for no sanctions, BabyFirst voluntarily adjusted some of its marketing materials.) Those early headwinds may have died down slightly, but the mainstream preschool TV business, which officially aims at 2-to-5-year-olds, still travels in different circles from BabyFirst.
How is McPherson helping the network change its business model? And what input does he plan to make to programming?
For more, click HERE
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| | Fates & Fortunes | • BOB IVINS was named to the newly created position of chief data officer at Mindshare. Ivins was most recently VP of the Business Intelligence Group at Comcast, where he worked on addressability and ROI analytics for the Comcast Media 360 ad unit. He has also held senior positions at comScore, Yahoo, Nielsen and at I/PRO. Ivins will report directly to Colin Kinsella, CEO of Mindshare North America.
• PETE FAVAT will become chief creative officer and managing partner at Deutsch Los Angeles on Oct. 14. He was most recently chief creative officer at Arnold, where he spent the past 14 years in various roles. At Arnold, his role will be filled by executive creative directors Pete Johnson and Wade Devers, who will both become CCO's and lead partners at the agency. Three others at Arnold, group creative directors MICHAEL KADIN, KAREN COSTELLO, and BRETT CRAIG, were promoted to executive creative directors.
• JOHN ORLANDO, CBS senior VP, Washington, was named to the CBS Network seat on the National Association of Broadcasters' board of directors. He succeeds Marty Franks, CBS executive VP, planning, policy and government affairs, who is retiring at the end of September.
• JONATHAN CARSON has joined internet video distributor Vevo in the newly created position of chief revenue officer, where he will oversee the company's global sales team. Carson is co-founder of BuzzMetrics and was most recently CEO of Nielsen's digital unit.
• NED BRODY was named senior VP and head of ad sales for North and South America at Yahoo. Brody was most recently CEO of AOL Networks, leaving in April.
• NANCY DANIELS was promoted to general manager at TLC. She replaces Amy Winter who stepped down last month. Daniels was most recently executive VP of production and development for sister network Discovery Channel and general manager of Discovery Fit & Health.
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| | What They're Watching | BROADCAST RATINGS
'America's Got Talent' Hits New Season Low
NBC won Tuesday night. America's Got Talent fell from last week's season-low to a new low. Fox was second as So You Think You Can Dance dropped a tenth. ABC, in third place, saw Extreme Weight Loss reach a season-high, rising from last week. The CW's Whose Line Is It Anyway? matched last week's rating while Capture rose. CBS aired repeats.
For more, click HERE
CABLE RATINGS
NFL 'Pre-Season Football' Wins Monday Night
NFL Pre-Season Football on ESPN was Monday's highest rated cable program with a 2.1 adults 18-49 rating. WWE Monday Night RAW on USA came in second with a 1.7 adults 18-49 rating during its most-watched hour.
For more, click HERE
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| Overnight Ratings: Tuesday, September 3
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | UNIVISION
| PORQUE EL AMOR MANDA
| 1.7
| 4.1
| FOX
| SO YOU THINK YOU CAN DANCE
| 1.3
| 4.2
| ABC
| EXTREME WEIGHT LOSS
| 1.1
| 3.9
| CBS
| NCIS (R)
| 1.0
| 8.8
| NBC
| HOLLYWOOD GAME NIGHT (R)
| 1.0
| 3.5
| CW
| WHOSE LINE IS IT ANYWAY? (8:00)
WHOSE LINE IS IT ANYWAY? (R) (8:30)
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0.9
0.8
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2.4
2.0
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| AMERICA'S GOT TALENT
| 2.1 | 8.6 | UNIVISION
| LA TEMPESTAD
| 1.6 | 3.9 | FOX
| SO YOU THINK YOU CAN DANCE
| 1.3 | 4.1 | ABC
| EXTREME WEIGHT LOSS
| 1.3 | 4.0 | CBS
| NCIS: LOS ANGELES (R)
| 0.8 | 6.6 | CW
| CAPTURE | 0.3 | 0.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| AMERICA'S GOT TALENT
| 2.5
| 9.3
| UNIVISION
| QUÉ BONITO AMOR
| 1.3
| 3.4
| CBS
| PERSON OF INTEREST (R)
| 0.8
| 5.5
| ABC
| BODY OF PROOF (R)
| 0.7
| 3.3
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • Will It Now Always Be Sunnier on FXX?
It's Always Sunny in Philadelphia returns for its ninth season on Wednesday night at 10 and The League is back for its fifth season at 10:30; however, both series are moving to new FX sibling network FXX, which launched on Monday. Late-night (11 p.m.) comedy show Totally Biased with W. Kamau Bell will also move to FXX and expand to four nights a week (Monday through Thursday), with a "best of the week" compilation show airing on Sunday nights at 11. The upshot: It's not surprising that FX would move these series to FXX, which was created to target an 18-34 audience. The shows have historically done better with younger viewers. Last season, Always Sunny averaged about 1.2 million viewers and a 0.8 for first-run episodes, while The League averaged about 900,000 viewers and a 0.6 rating.
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| • Looking for Ore in Ore., While Battling Ghosts For Gold Again
Syfy network's reality series Ghost Mine returns for a second season on Wednesday night at 10. The series centers around a group of miners who trek into the remote woods of Oregon to look for gold in one of the supposed richest gold mines in the U.S., which was abandoned 80 year ago when a series of tragedies gave it the reputation for being haunted. With a new owner reopening the Crescent Mine near Sumpter, Ore., and with a team of paranormal investigators on the scene, miners continue their search for fortune, while attempting to decipher symbols carved inside the rock. The upshot: Syfy will air an hour-long reunion show titled Ghost Mine: Back on the Mountain at 8, leading into the second season. This series is not drawing mass ratings for Syfy but it certainly fits into the network's programming profile, which includes shows such as Ghost Hunters.
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| • And 'Baby' Makes Two, as Oxygen Adoption Reality Show Finishes Season
The Oxygen network reality series I'm Having Their Baby concludes its second season on Wednesday at 10 p.m. The show looks at real-life adoption cases, following them from the time a young woman gets pregnant until she has the baby and gives it up for adoption, and documents a range of personal stories, including somewhat more controversial topics of adoptions made by lesbian couples and by a transgender woman. The upshot: Another series that has not drawn huge audiences, but fits right into its network's viewership wheelhouse. Perhaps a less eyebrow-raising show than MTV's Teen Mom series, though it's potential for controversy still remains high.
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