| Today's Top Stories | | #1 | Competition Among Online Music Streaming Sites Splintering Audiences
| | | Ad-supported digital music streaming sites such as Pandora, Spotify, iHeartRadio, iTunes Radio and—soon to come—Rdio are going after traditional radio's ad dollars. That proliferation of competition is diverting audiences away from local radio and creating a cluttered environment for marketers, Ad Age reports.
Why This Matters: According to eMarketer estimates, the digital radio audience is about 147 million in the U.S. and could reach almost 180 million by 2017. In total it is a sizable number, but marketers will have to make separate buys with each of the sites and may still not attain the mass reach of, say, Clear Channel's AM/FM radio stations, which alone total 243 million listeners per month.
A Take: Ad Age
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| | #2 | FTC's Jessica Rich Lays Out Ad Enforcement Agenda
| | | The director of the government agency's consumer protection bureau says the FTC is "by no means finished" dealing with national advertising issues, Adweek reports. She said in addition to continuing the FTC's focus on deceptive health and safety claims, hidden fees in pricing, and food marketing to children, she also plans to ramp up enforcement of deceptive environmental claims and law enforcement in the areas of digital marketing and privacy.
Why This Matters: Rich's proclamations should sound a warning notice to marketers and their agencies that the battle between the industry and government on those issues will be around for the long haul.
A Take: Adweek
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| | #3 | Interbrand Report: Apple Supplants Coke As Most Valuable Global Brand
| | | After 13 consecutive years at the top of the list, the soft drink fell to third behind Apple and Google. But, according to a New York Times report, Coke remains far ahead of both Apple and Google in likes on Facebook fan pages, with 73.2 million, compared to 9.8 million (Apple) and 15.1 million (Google).
Why This Matters: The list indicates a trend with five of the top 10 brands now tech companies—Microsoft at 5, Samsung at 8 and Intel at 9, in addition to Apple and Google. Jez Frampton of Interbrand said, "Brands like Apple and Google and Samsung are changing our behavior; how we buy, how we communicate, even whether we speak with each other."
Two Takes: NYT and Adweek
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#4 Sean Combs Says Marketers Can Reach Elusive Millennials Via His Revolt TV (Ad Age)
#5 More Marketers Devoting At Least Some Dollars To Content Creation (eMarketer)
#6 Big Brands Make Music Part Of Their DNA (Ad Age)
#7 Cable Network Ad Rates Rose Again in 2012 (B&C)
#8 NBCU Says $800 Million In Ads Sold For 2014 Winter Games Telecasts (Ad Age)
#9 ZenithOptimedia Projects 2.9% Hike in 2013 TV Ad Spending (B&C)
#10 Nielsen-owned Arbitron Renamed Nielsen Audio (B&C)
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Percentage of U.S. mobile marketers who plan to increase their mobile ad budget by more than 50% in the next two years, according to a survey by the Interactive Advertising Bureau and tech research firm Ovum.
– Reported by eMarketer
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| | MBPT Spotlight | A Dog-Gone Good Idea—NBC fetches a surprise ratings winner with (best in) show
By Jon Lafayette
With ratings as big as a Great Dane, NBC's annual broadcast of the National Dog Show has proved to be as much a hit on Thanksgiving Day as turkey, cranberries and pumpkin pie.
The show, which follows the Macy's Thanksgiving Day Parade, drew a 4.9 household rating in its noon to 2 p.m. ET time slot last year, attracting 19.3 million total viewers. That's up from 2011, when it had a 3.3 rating and 18.1 million viewers.
Last year, NBC began replaying the telecast, hosted by John O'Hurley, in primetime, where it drew a 3 household rating at 10 p.m. Friday—not too late to reach Black Friday weekend shoppers.
In addition to key sponsor Purina, retailers are a big part of the advertising mix during the dog show. Those retailers can't advertise during the parade because of Macy's exclusive relationship with the annual celebration in Manhattan's Herald Square.
At a time when ratings for most broadcast programming are declining, viewership of the National Dog Show has remained consistent over the years. But while NBC pretty much knows what to expect these days, the performance was a big surprise in 2002, when the telecast was just a pup.
No Mere Dog and Puppy Show
The idea for the National Dog Show was unleashed by Jon Miller, president of programming for NBC Sports and the NBC Sports Network. In January 2002, Miller's wife brought home a DVD of the film Best in Show, and they watched with friends. "We thought it was hysterical," Miller recalled of the howlingly funny Christopher Guest mockumentary sendup, and thoughts of putting a dog show on TV started yelping in Miller's head.
What ultimately led to the show being put on the air? And how has it worked so well for NBC?
For more, click HERE
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| | Fates & Fortunes | • KATE ROBERTSON was named coglobal president, Havas Worldwide. In the role, she will share responsibility with coglobal president Andrew Benett for leading the day-to-day management of the agency's global network. Robertson was most recently UK Group chairman of Havas Worldwide. Both Robertson and Benett report to David Jones, global CEO of Havas Worldwide. Robertson joined Havas Group 10 years ago as executive VP, Europe. A year later she was promoted to executive VP, global brands, and participated in the pitch to bring the Reckitt Benckiser account to the agency. She was promoted to UK Group chairman of Havas Worldwide in 2006 and in 2010 cofounded One Young World, a charity that brings together young people from around the world to an annual summit with global political and business leaders. Robertson will continue as chairman of the Havas agencies in the UK.
• KATY LORIA was elected president and chairman of the Cinema Advertising Council. Loria, who is senior VP, national sales at Screenvision, succeeds Cliff Marks, president of sales and marketing at National CineMedia, who will now serve as executive director. Prior to joining Screenvision, Loria was senior VP, digital sales and marketing for Nickelodeon. Returning officers include Laura Adler as secretary and Bob Brouillette as treasurer. Adler is president of A&G Marketing Group, while Brouillette is senior VP of business development for National CineMedia.
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| | What They're Watching | BROADCAST RATINGS
'Betrayal' Opens Soft; 'Once,' 'Revenge' Premieres Decline
ABC's new soap Betrayal got off to a soft start on Sunday, premiering down from what the debut of 666 Park Avenue did in the time slot last fall and declining off its lead-in. Earlier in the night, Once Upon a Time and Revenge both returned down. The network was third for the night. CBS' Sunday night lineup, which was skewed slightly by football overrun, was also down across the board for its season premieres. At 8 p.m., The Amazing Race, The Good Wife and The Mentalist all had double-digit drops. At 7 p.m. the season opener of 60 Minutes posted a 1.4. The network finished in fourth. Fox was second, boosted by a half-hour of NFL overrun. Its Animation Domination lineup returned, with The Simpsons, Bob's Burgers, Family Guy and American Dad all down. As usual, NFL ruled the evening, with NBC topping the night. However, the Sunday Night Football matchup between the New England Patriots and Atlanta Falcons dipped from last week. Football Night in America increased.
For more, click HERE
CABLE RATINGS
'Thursday Night Football' Leads the Cable Pack
NFL Network's Thursday Night Football was the top cable program with a 3.2 adults 18-49 rating, down from last week's 4.0. Lifetime's Project Runway was the top rated non-football original, with a 0.6, down from last week's 0.9.
For more, click HERE
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| Overnight Ratings: Sunday, September 29
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | NBC
| FOOTBALL NIGHT IN AMERICA (8:00)
NFL FOOTBALL (8:30)
| 5.3
7.4
| 15.0
21.0
| ABC
| ONCE UPON A TIME
| 2.6
| 8.4
| FOX
| THE SIMPSONS (8:00)
BOB'S BURGERS (8:30)
| 2.8
2.1
| 6.3
4.4
| CBS
| THE AMAZING RACE
| 2.0
| 8.8
| UNIVISION
| MIRA QUIÉN BAILA
| 1.1
| 3.0
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL FOOTBALL
| 6.7
| 18.9
| ABC
| REVENGE
| 2.4
| 8.0
| FOX
| FAMILY GUY (9:00)
AMERICAN DAD (9:30)
| 2.6
2.1
| 5.2
4.3
| CBS
| THE GOOD WIFE
| 1.5
| 8.9
| UNIVISION
| MIRA QUIÉN BAILA
| 1.5
| 4.0
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL FOOTBALL
| 6.5
| 16.8
| CBS
| THE MENTALIST
| 1.6
| 9.7
| ABC
| BETRAYAL
| 1.5
| 5.3
| UNIVISION
| SAL Y PIMIENTA
| 1.0
| 2.7
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • CBS Adds More 'Men' To Monday Mix
The Eye Network does have the long-running Two and a Half Men, which premiered its 11th season last week with 11.6 million viewers and a 2.9 18-49 rating. But CBS has been trying to bring another male-skewing comedy to its schedule for several years with little success. It will try again this Monday night at 8:30 with the premiere of We Are Men. The comedy is about four single guys living in a short-term apartment complex who develop a camaraderie due to their failed attempts at relationships. It stars Jerry O'Connell, Kal Penn, Tony Shalhoub and Chris Smith, Just to give a flavor, CBS describes O'Connell's character as "a Speedo-wearing OB/GYN who's hiding his assets until his second divorce is settled." The upshot: We Are Men has a tough road ahead. It leads out of the final season of How I Met Your Mother, the veteran ensemble comedy that draws more women. TV critics wonder whether the female audience will tolerate some of the crude jokes and behavior of the bachelors. The cast is top rate, but they may have too much to overcome.
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| • 'Sleepy Hollow' Gallops Off To a Lively Start
The new Fox sci-fi drama, which premiered two weeks ago in the Monday 9 p.m. time period, has the network thinking hit. While it's too soon, the series has performed well enough to look like it could be a keeper. The serialized Sleepy Hollow tells the story of a modern-day Ichabod Crane who wakes up from the dead after 250 years and finds himself in today's world, battling inhuman events. The series premiered two weeks ago to a solid 10.1 million viewers and a 3.5 18-49 rating. Last Monday, competing head-to-head with the season premiere of The Voice on NBC (15 million viewers), the second week of ABC's Dancing With the Stars, and the season premiere of two CBS sitcoms, Sleepy Hollow drew 8.6 million viewers and a 3.1 demo rating. The upshot: The series dipped only 15% in viewers and 10% in its 18-49 rating during its second week and that is the standard traditional drop after premiere night. This week will offer a better picture of how stable the series will become, but it was Fox's highest-rated fall premiere for a drama in six years.
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| • 'Blacklist' Holds Viewers Hostage, Has NBC Smiling
Some TV critics predicted a real early-season dogfight for viewers on Monday night at 10 between NBC freshman drama The Blacklist and CBS rookie limited-series drama Hostages. But if the first week was any indication, the battle is already over between the two tension-filled shows. Last Monday, The Blacklist drew 12.6 million viewers and a 3.8 18-49 demo rating, compared to Hostages' 7.4 million viewers and a 1.8 18-49 demo rating. The upshot: Clearly, one week doesn't make a season but NBC execs have to be smiling about last week's tune-in for The Blacklist. It did have a significantly better lead-in than Hostages and that also helped. The Voice drew 15 million viewers, while Hostages' lead-in, new CBS sitcom Mom, drew 8 million. But more significant than viewers was the 18-49 demo number. Even ABC's older-skewing Castle at 10 drew a 2.2 in the demo. If Hostages falls further, it could mean an early cancellation.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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