| Today's Top Stories | | #1 | Starcom MediaVest Group CEO Resigns From Tremor's Board of Directors
| | | Laura Desmond has stepped down from her post with the video ad tech company, Ad Age reports. She had served on the board since Jan. 2012. Desmond is being replaced by Michael Barrett, former executive VP-global chief revenue officer at Yahoo. Desmond and SMG declined to comment on Desmond's reason for stepping down.
Why This Matters: In recent months, industry observers had cited it being a conflict of interest for an agency exec to be so closely tied to a particular vendor. While Desmond recused herself of any business involving SMG and Tremor, she was granted large options in the video company for sitting on the board.
A Take: Ad Age
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| | #2 | Programmatic Still Tiny Part Of Ad Spend For Most Agencies
| | | Despite all the hype about programmatic advertising, only about five cents of every dollar spent by agencies go through their trading desks, according to several agency execs who spoke at an Advertising Week session.
Why This Matters: As is frequently the case, hype should precede actual results, with change requiring time and patience. Remember how long it took the public to jump on the HD bandwagon? Magna Global has committed to automating half its ad spending over the next few years.
A Take: Adweek
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| | #3 | Allstate Introduces 'Mayhem' Character To Twitter, Instagram, Vine
| | | The insurance company's agency, Leo Burnett, has activated @Mayhem, which will allow fans to interact with the star of Allstate's TV commercials, MediaPost reports. The character will tweet about real-time events and also tweet to followers at other unexpected times. Beginning Monday, followers of Mayhem will be able to decide which of his Allstate commercials will air during college football programming on Oct. 5.
Why This Matters: Susan Credle of Leo Burnett said the Mayhem social campaign is another entertaining way for Allstate to educate consumers. Mayhem has more than 1.6 million Facebook fans—a great starting point to expand on for the brand.
A Take: MediaPost
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#4 Nationwide Ups Ad Spending, Shifts Focus In Insurance Marketplace (AdAge)
#5 IPG Looks Into Potential Fallout From Publicis-Omnicom Merger (Mediapost)
#6 Droga5 Wins Creative Work For Under Armour Women's Brand (Adweek)
#7 Judge Rules Gmail Ad Procedure Might Violate Users' Privacy (Mediapost)
#8 Wellpoint Amps Up Digital Spending (AdAge)
#9 Log-In Info: The Next Big Data Source For Marketers? (Digiday)
#10 YouTube Exec: The Top 100 Advertisers All Running Ads On Its Video Platform (eMarketer)
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Percentage of U.S. smartphone owners who earn more than $75,000 per year and who access location-based information via mobile, according to a survey by Pew Internet & American Life Project.
– Reported by eMarketer
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| | MBPT Spotlight | Nielsen Report Finds VOD Viewers a Prime Audience For Advertisers
By John Consoli
Marketers and the commercially supported television networks have reason to be more excited about the growth in video-on-demand viewing by consumers. VOD audiences are now being measured by Nielsen, and if the programming is watched within the first three days of original airing on TV, with the same commercials, those commercials can be included in live-plus-three-day commercial ratings, similar to DVR playback.
That proves to be more significant when you look at the demographics of viewers watching TV programming via VOD. A recent report by Nielsen, "Viewing On Demand—The Cross-Platform Report," offers an in-depth look at who these VOD viewers are and what they are watching.
And that VOD audience, generally speaking, is younger and has a higher income than the live TV audience, according to survey numbers.
Slightly more kids 2-11 watch VOD than live TV—12% compared to 9%—but that's to be expected with lots of kids network programming available on VOD and with younger kids preferring to watch some of the same shows over and over.
However, teens 12-17 make up 11% of the VOD audience, compared to 5% of the live TV viewing audience. And traditionally hard-to-reach millennial adults 18-34 make up 31% of the VOD audience, compared to 17% of the live TV viewers. Adults 35-49 comprise 23% of the VOD audience, compared to 20% of the live TV audience.
The one demographic that finds live TV viewership dwarfing VOD is 50-plus. Among that group, 23% watch VOD, while 48% of live TV watchers are 50-plus.
Looking at income, 31% of VOD watchers earn more than $100,000 per year, while 21% of live TV watchers do.
Among VOD viewers, 54% have kids, while 40% of live TV viewers do.
What's the breakdown of programming preference between VOD and DVR viewers? And what VOD tech features are networks and marketers particularly happy about?
For more, click HERE
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| | Fates & Fortunes | • LAUREN ZALAZNICK is leaving NBCUniversal. She had been in charge of about half of NBCU's cable channels and its Spanish-language media until February, when she was shifted to a new post developing digital initiatives. An internal memo from NBCU CEO Steve Burke said Zalaznick will stay on to transition her current portfolio and will continue to consult with NBCU on digital media content. Zalaznick joined NBC in 2004 when it acquired Vivendi Universal Entertainment. She had run Universal's Trio cable network since 2002. She added oversight for cable networks Bravo and Oxygen prior to NBCU being acquired by Comcast. She was then named chairman of Bravo Media, Oxygen Media, Style, Telemundo, Sprout and TV One, as well as digital properties including iVillage and Fandango. She also spearheaded cross-platform initiatives including Green is Universal, Women at NBCU and Healthy at NBCU.
• WILL HAYWARD has joined BuzzFeed as VP of advertising, where he will oversee the social news and entertainment site's ad team in Europe. He will be based in London and will hire a sales team to work out of BuzzFeed's offices there, which opened about six months ago. In addition, five new writers will be added to the current staff of 10 working from there. Hayward was most recently director of integrated marketing solutions in Europe, Middle East and Africa for The Wall Street Journal.
• LISA BERGER was named executive VP, ABC alternative series, specials and late night. She replaces John Saade, who departed last week. Berger is the former president of E! Entertainment, which she joined in 2003 as senior VP, programming development. While there she developed series such as Keeping Up With the Kardashians, Fashion Police and Chelsea Lately, among others. Prior to E!, she spent four years as executive VP, creative affairs at Fox Television Studios Production and before that spent 12 years at MTV Networks in the programming area.
• LINDA BELL BLUE says she will leave her post as executive producer of syndicated celebrity news series Entertainment Tonight after 19 years with the show. Bell Blue will depart prior to the start of next season when her contract expires, according to a B&C report, citing sources. D.J. PETRORO, who became an executive producer at ET in 2012, is expected to succeed Bell Blue in the top producer post. Bell Blue joined ET from Hard Copy, where she was also executive producer. Petroro has been with ET since 2004, initially helping CBS Television Distribution launch ET spin-off The Insider, which was rebranded omg! Insider last January. Before that he was with Access Hollywood.
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| | What They're Watching | BROADCAST RATINGS
'Crazy Ones' Tops 'Michael J. Fox Show'
In the match-up of returning sitcom stars on Thursday at 9 p.m., CBS' Robin Williams starrer The Crazy Ones came out on top of NBC's Michael J. Fox Show. Crazy Ones had the benefit of a much stronger lead-in, with The Big Bang Theory up from last fall. MJF's lead-in Parks and Recreation was down from what 30 Rock opened to at 8 p.m. last year and dipped from its year-ago premiere after The Office. Encouraging for MJF was that it held 100% of its rating for its second episode at 9:30 p.m., which will become its regular time period next week, and saw its audience tick up from each half-hour. Its 9 p.m. rating was also on par with what The Office did in its final season premiere last fall. At 9:30 p.m., CBS' Two and a Half Men was down from what it debuted to out of The Big Bang Theory last year. Elementary fell from its series premiere. In its move to Thursdays, NBC's Parenthood tumbled from its Tuesday opener last season though doubling the performance of the departed Rock Center at 10 p.m. CBS won Thursday. ABC was second, with the two-hour season premiere of Grey's Anatomy down from last fall's one-hour debut. Fox was third with Glee slipping from last year. The X Factor was up from last week. NBC was fourth and The CW aired repeats.
For more, click HERE
CABLE RATINGS
'South Park' Wins Wednesday Night Cable Ratings
The season premiere of Comedy Central's South Park was Wednesday's top cable program, with a 1.8 adults 18-49 rating. MTV's The Challenge: Rivals II, and Comedy Central's Key & Peele and The Daily Show all tied for second, with each earning a 1.0.
For more, click HERE
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| Overnight Ratings: Thursday, September 26
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | CBS
| THE BIG BANG THEORY (8:00)
THE BIG BANG THEORY (8:30)
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5.3
5.8
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18.3
19.5
| FOX
| THE X FACTOR
| 2.0
| 6.4
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.6
| 4.1
| ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D. (R)
| 1.4
| 5.2
| NBC
| PARKS AND RECREATION
| 1.3
| 3.3
| CW
| THE VAMPIRE DIARIES (R)
| 0.3
| 0.9
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| THE CRAZY ONES (9:00)
TWO AND A HALF MEN (9:30)
| 4.0
2.9
| 15.6
11.5
| ABC
| GREY'S ANATOMY
| 3.3
| 9.2
| NBC
| THE MICHAEL J. FOX SHOW (9:00)
THE MICHAEL J. FOX SHOW (9:30)
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2.1
2.1
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7.2
7.3
| FOX
| GLEE
| 2.0
| 5.2
| UNIVISION
| LA TEMPESTAD
| 1.4
| 3.6
| CW
| AMERICA'S NEXT TOP MODEL (R)
| 0.2
| 8.0
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| GREY'S ANATOMY
| 3.4
| 9.3
| CBS
| ELEMENTARY
| 2.1
| 10.1
| NBC
| PARENTHOOD
| 1.6
| 5.2
| UNIVISION
| QUÉ BONITO AMOR
| 1.3
| 3.3
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| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • 'Breaking Bad' Ending Five-Season Run On A High
The series finale of the critically acclaimed, Emmy-winning AMC drama series will air on Sunday night at 9 with a special, 75-minute, super-sized episode. There has been lots of speculation and social media buzz about how the series will conclude, and viewership has been building. When the series returned in August for its final eight episodes, it premiered with 5.4 million viewers but then fell off a bit into the 4.8 million range for the next few weeks. For the past two weeks, however, it has averaged 6.5 million viewers and a 3.3 18-49 rating, the highest numbers in the series' history, and actually more than three times the number of viewers the series averaged in its fourth season. To build interest, AMC has been running episodes all this week from previous seasons for viewers to catch up on. The upshot: The Breaking Bad finale will surely set a new viewership record on Sunday night and it deserves it. The acting has been top-notch and the series won the Best Drama Emmy last Sunday.
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| • 'Betrayal' Follows 'Revenge' On ABC Sunday Night
The network will lead off this Sunday night at 7 with a recap of last season's 8 p.m. fantasy drama Once Upon a Time, followed by the premiere of the new season of the series. Once Upon a Time was a surprise freshman hit two seasons ago, averaging 9.4 million viewers and a 3.1 18-49 demo rating, but it dropped a bit last season, falling to a still respectable 7.9 million and a 2.5 demo rating. Revenge returns at 9, starring Emily Van Camp as a young woman who returns to her hometown to exact revenge on some of those who wronged her father and sent him to prison. Last season, the series averaged 6.7 million viewers and a 2.0 demo rating. Revenge leads into a new 10 p.m. drama Betrayal, which follows an extramarital affair between a female photographer and an attorney who find themselves on opposite sides of a murder investigation. The upshot: ABC has struggled for several seasons to come up with a successful 10 p.m. Sunday series. The network is hoping there is strong audience flow between Revenge and Betrayal which, on paper at least, seem to be fairly compatible.
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| • 'The Simpsons'—Let's Call It the Silver Fox
Matt Groening's classic animated series premieres its 25th season to open Sunday night's Fox animation block at 8. Last season it averaged 5.5 million viewers but a still solid 2.6 18-49 demo rating. Bob's Burgers premieres its fourth season at 8:30 p.m. after averaging 4.1 million viewers and a 1.9 demo rating last season. At 9, Family Guy is back for its 12th season. The Seth McFarlane series averaged 5.5 million viewers and a 2.7 18-49 rating last season. Closing out the night's animation block at 9:30 p.m. is McFarlane's American Dad, which averaged 4.5 million viewers and a 2.2 demo rating in its ninth season last year. The upshot: These animated shows skew the youngest on broadcast primetime TV, with a median age of about 33 and The Simpsons is the longest running scripted series in TV history. Since the block is watched by a sizable number of men, its fourth-quarter viewer numbers take a bit of a hit when it has to go head-to-head with NBC's Sunday Night Football.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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