| Today's Top Stories | | #1 | Survey Finds Millennial Men Are Prime Targets For Mobile Marketing
| | | A new eMarketer report finds not only are millennial men continuing to earn more than their female counterparts, they are also encroaching on once-female dominated interests such as cooking and fashion. And they're more likely than millennial women to shop at online auction sites, use mobile shopping apps and price check and make purchases via mobile phones.
Why This Matters: There are 34.7 million male Internet users aged 18-34, and 26.4 million millennial males are smartphone users. This is a huge audience base and opportunity for many different types of marketers to tap into via online and mobile marketing.
A Take: eMarketer |
| | #2 | GroupM Entertainment Funds Two Web Series From Alloy Digital
| | | The unit of agency holding company GroupM Worldwide will invest in music-based competition series Chasing: Season 2 and high school reunion reality series Encore, both of which were conceived by Alloy Digital and target viewers 12-34. GroupM will share executive producer credit and ownership of each, including syndication rights. GroupM clients will be offered sponsorship opportunities.
Why This Matters: Peter Tortorici, president of GroupM Entertainment, is hoping this model catches on. "In the past, it's been a little bit of chicken and egg, where Web shows only get made if brands fund it," he told Adweek. "We really want to help our media partners create better assets. That's good for our clients."
Two Takes: Adweek and MediaPost
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| | #3 | Progressive Begins New Marketing Campaign Sans Longtime Character 'Flo'
| | | The insurance company is changing the tone of a new set of commercials, moving from the lighthearted ads featuring bubbly sales clerk Flo touting customer discounts, to more serious spots that focus on real people in real life situations, Ad Age reports. The goal is to focus more on corporate image. However, Progressive will also continue to air its "Superstore" commercials with Flo as the centerpiece.
Why This Matters: More insurance companies seem to be complementing their more quirky campaigns, like Allstate's "Mayhem" and Geico's "Gecko," with some more serious types of ads, trying a different approach in an attempt to stand out over all aspects of the $2 billion insurance ad spending category.
A Take: Ad Age
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#4 Tremor Introduces 'Premium' Programmatic Video Ad Buying Service (Adweek)
#5 Why Programmatic Advertising Levels the Agency Playing Field (Digiday)
#6 News Organizations Walking Fine Ethical Line With Sponsored Ad Content (Ad Age)
#7 Small Agencies Having Fun Taking Jabs At Proposed Omnicom-Publicis Merger (NYT)
#8 Pereira & O'Dell Working On Its First Campaign For Airbnb (Ad Age)
#9 Acxiom Launches Data Management Platform (Adweek)
#10 Millennial Advises Marketers That His Demo Needs To Be Engaged More (Ad Age)
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|  | • 36.6
Percentage of U.S. travelers who visit retail sites up to six weeks before booking a packaged vacation, nearly the same percentage as those who visit travel sites, according to a study by Millward Brown Digital.
– Reported by eMarketer
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| | MBPT Spotlight | Fred Silverman's New View Is Local and Digital — Television legend is pitching stations on live program service for sub-channels
By Jon Lafayette
When Fred Silverman talks about television, you listen. Silverman is the legendary TV executive who programmed each of the Big Three broadcast networks, airing series including All in the Family, Charlie's Angels and Roots. He then became one of the industry's most prolific producers of TV series and movies.
Now, with the networks under siege from technologies ranging from the DVR to streaming video, Silverman sees local stations as the survivors in the broadcast world, and he's pitching what he calls a "new localism."
Going back to the future, Silverman has put together what could be his last big project: CTY/VU TV, or City View, a service featuring live original, local entertainment programming that the 76-year-old executive would help stations produce. The shows would air on the digital sub-channels that stations broadcast.
The series are variations on genres including talent competition, talk, dating and home shopping. To bring the idea into the 21st century, CTY/VU includes an app that creates a second-screen experience to make shows interactive and create digital ad opportunities.
Instead of depending on ratings and selling spots, the shows and apps would be sponsored, especially by local retailers that represent a growing part of stations' ad base and can judge for themselves whether their advertising investments are paying off in store traffic and sales.
What, in Silverman's view, proves that localism works? And why is he convinced that the time is now especially right for his brand of what he calls "guerilla broadcasting"?
For more, click HERE
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| | Fates & Fortunes | • NEIL STEWART was named to the newly created global role of chief client officer at Maxus. Stewart is currently CEO of Maxus Asia Pacific and will assume his new role on Jan. 1, 2014. Once he transitions to his new role, Stewart will be replaced at Maxus Asia-Pacific by AJIT VARGHESE, currently CEO of Maxus South Asia. Stewart has been CEO of Maxus Asia-Pacific since 2009.
• JAKE VANDER LINDEN has joined MediaCom as its new global account director for Volkswagen AG. Vander was most recently senior VP and regional communications director for Carat in Singapore, where he managed the media agency's General Motors business in Asia-Pacific, the Middle East, Russia and Africa. He also held the position of head of communications planning across Carat Asia-Pacific. Vander will be based in a new Carat office in Berlin and unite the global VW team that was previously based in London and Dusseldorf. Vander's new post marks his return to MediaCom, where he previously worked between 1999 and 2001.
• SCOT SAFON was named executive VP and chief marketing officer of The Weather Channel. He was most recently executive VP at CNN, managing the HLN network. Prior to overseeing HLN, Safon was executive VP and chief marketing officer of CNN. Before that, he was senior VP of marketing for Turner Network Television.
• PEDRO MARTINEZ and TOM VERDUCCI will join the TBS studio team for its 2013 MLB postseason baseball coverage. Martinez, a three-time Cy Young winner and eight-time MLB All-Star; and Verducci, a Sports Emmy winner; will join Keith Olbermann on the studio telecasts. Verducci will also serve as a reporter during the National League Championship Series game coverage on TBS.
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| | What They're Watching | BROADCAST RATINGS
Emmys Post Best Demo Numbers Since 2006
CBS' broadcast of the 65th Primetime Emmy Awards was up from last year's show on ABC in the adults 18-49 demo. The show, which was delayed by a few minutes due to NFL game coverage, was also higher than last year in total viewers. CBS said it was the largest audience since 2005 and the best demo rating since 2006. NBC took the nightly victory (though lost to CBS in total viewers, 15.2 million to 16.3 million) with Sunday Night Football. ABC and Fox aired repeats.
For more, click HERE
CABLE RATINGS
'Thursday Night Football' Wins Thursday Cable Ratings
NFL Network's Thursday Night Football was the top cable program with a 4.0 adults 18-49 ratin,g up from last week's 3.8. Lifetime's Project Runway was the top rated non-football original, with a 0.9, up from last week's 0.7.
For more, click HERE
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| Overnight Ratings: Sunday, September 22
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | NBC
| FOOTBALL NIGHT IN AMERICA (8:00)
NFL FOOTBALL (8:30)
| 5.0
7.1
| 14.5
19.7
| CBS
| THE 65TH PRIMETIME EMMY AWARDS
| 5.3
| 18.2
| FOX
| THE SIMPSONS (R) (8:00)
BOB'S BURGERS (R) (8:30)
| 1.4
1.2
| 3.0
2.5
| UNIVISION
| MIRA QUIÉN BAILA
| 1.0
| 3.2
| ABC
| ONCE UPON A TIME (R)
| 0.6
| 2.9
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL FOOTBALL
| 7.2
| 19.9
| CBS
| THE 65TH PRIMETIME EMMY AWARDS
| 4.2
| 15.1
| UNIVISION
| MIRA QUIÉN BAILA
| 1.2
| 3.6
| FOX
| FAMILY GUY (R) (9:00)
DADS (R) (9:30)
| 1.2
0.9
| 2.7
2.1
| ABC
| REVENGE (R)
| 0.5
| 2.4
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL FOOTBALL
| 6.6
| 16.9
| CBS
| THE 65TH PRIMETIME EMMY AWARDS
| 3.6
| 12.5
| UNIVISION
| SAL Y PIMIENTA
| 0.8
| 2.5
| ABC
| REVENGE (R)
| 0.6
| 2.8
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • CBS Goes For Monday Laughs Again
CBS again will start the fall season with a new addition to its comedy lineup. Last season Partners didn't work out. This season the network will add We Are Men, which premieres next Monday at 8:30 p.m., and Mom, which kicks off this Monday at 9:30 leading out of the veteran 2 Broke Girls. CBS has also shifted last season's Monday night at 10 drama Hawaii 5-0 to Fridays and replaced it on Monday nights with new drama Hostages, which also premieres this week. Mom, from executive producer Chuck Lorre, stars Anna Faris and Allison Janney. Hostages, from Jerry Bruckheimer, is a serialized suspense drama starring Toni Collette and Dylan McDermott. The upshot: CBS is giving Mom a plum lead-in with 2 Broke Girls which averaged 9 million viewers and a 3.0 18-49 demo rating last season, so no excuses if it fails. Hostages has been lauded by TV critics but faces strong competition with new NBC 10 p.m. drama The Blacklist, which leads out of NBC hit The Voice. Should be a competitive hour, with ABC's Castle also in the mix.
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| • 'The Voice' To Prop Up 'The Blacklist'
NBC's most-watched non-sports primetime show, singing competition The Voice, returns Monday night at 8. The series on Monday nights last season averaged 12.5 million viewers and a 4.4 18-49 demo rating and helped successfully launch new sci-fi drama Revolution, until NBC foolishly took Revolution off the air for three months, causing viewership to seriously disappear. This season, The Voice will lead into another new NBC drama, The Blacklist, which stars James Spader as a former FBI most-wanted criminal who has mysteriously surrendered with an offer to help catch a long-thought dead terrorist. It appears that Spader's character has compiled his own "blacklist" of politicians, mobsters, spies and terrorists and is willing to help law enforcement bring them all down. The upshot: Much like the new CBS 10 p.m. Monday drama Hostages, The Blacklist is projected by many TV critics to be one of the successful freshman series this fall. It will be interesting to see how these two new series do, and if they take viewers away from ABC's Castle, which leads out of another big viewership series in Dancing With the Stars.
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| • Kimmel To Shut Down Hollywood Boulevard
ABC's 11:30 p.m. late-night show Jimmy Kimmel Live will open the fall broadcast season by taking over Hollywood Boulevard outside its studio on Monday and Tuesday nights this week for singing performances by Paul McCartney and Justin Timberlake. On Monday night, McCartney will make his first ever appearance on JKL and following an in-studio interview, will perform outside. On Tuesday night Timberlake will do the same, sharing songs from his new album due out in stores on Sept. 30. Lexus has signed up as a key sponsor for the Timberlake outdoor show and will display its new 2014 IS Sport Sedan, and will also offer some social elements. The upshot: David Letterman and Jay Leno have both had outdoor events during their shows before, but this one draws major attention to Kimmel to start the official broadcast season. JKL has been drawing well this summer and has been growing its 18-49 ratings through the summer and in recent weeks has beaten Letterman in the demo.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4708 | Send Email
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