| Today's Top Stories | | #1 | PHD Keeps GlaxoSmithKline U.S. Account; GroupM Gets Global Media Biz
| | | The Omnicom agency won the review to keep the pharmaceutical giant's $700 million-plus U.S. ad media account, while GSK dropped Starcom and Carat who shared the global media account in favor of undisclosed GroupM agencies. Ad Age reports that PHD will also add a global communications planning assignment and GSK's Canadian media account. Dentsu was also awarded some of the GSK media duties in Japan.
Why This Matters: This is a major media account and shift in agencies, and as often happens when a new marketing exec joins a company, it comes only five months after Sameer Singh joined GSK as VP and head of global media. He was previously VP of media in Asia and China for Procter & Gamble.
Two Takes: Ad Age and MediaPost
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| | #2 | Agency Tricks That Help Boost Pay From Clients
| | | When billing by the hour, some agencies slow down the process and also add as many employees as possible in order to increase compensation from their clients, according to a report in Digiday, which quotes agency execs both on and off the record. They also tend to double-charge clients. "Sometimes at agencies, you can have 20 people in the room and not have any idea what 15 are doing," says Lars Bastholm, former chief creative officer at Cheil, Ogilvy and AKQA.
Why This Matters: "The problem with big agencies is they don't make money being efficient, they make money billing more hours," says former Hill Holiday exec Andrew Teman. Of course, performance-based compensation can fix the problem, and that is being called for slowly by marketers.
A Take: Digiday
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| | #3 | New Cadillac Marketing Campaign Will Broaden Its Consumer Focus
| | | The luxury auto brand has targeted upscale consumers in its advertising for years, but a new campaign will tout that every consumer can work toward owning a Cadillac. The campaign is by Rogue, the team of IPG agencies appointed to work on the brand in June. The first ads will begin within the next few weeks with the biggest push coming in November.
Why This Matters: The shift in marketing tactics comes at a time when Cadillac sales are doing well, up 30% during the first seven months of this year. It is also under the supervision of a new management team that includes Cadillac global VP Bob Ferguson and ad director Craig Bierley.
A Take: Ad Age
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#4 New Aetna Marketing Campaign Targets Employers Rather Than Employees (NYT)
#5 Heineken's Reality-Style Ads Succeed On YouTube (Adweek)
#6 Ad Age Names Taco Bell Marketer of the Year (Ad Age)
#7 Agency Exec Explains Why Marketers Need A Content Strategy Head (Adweek)
#8 Pivotal's Wieser Upgrades Ad Outlook (MediaPost)
#9 Interactive Video Ads On The Rise (eMarketer)
#10 FTC Continues Crackdown On Auto Ads (Adweek)
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|  | • 23.4
Percentage share of total digital ad dollars spent on digital video ads in 2013, according to eMarketer estimates. That percentage is projected to grow to 30.7 by 2017.
– Reported by eMarketer
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| | MBPT Spotlight | Digital Dollars: New Prize in the Retrans Battlefield—Tussles over digital rights in retrans negotiations like Time Warner Cable-CBS could lead to TV Nowhere
By Jon Lafayette
For news about the TWC-CBS deal, click HERE
In the midst of a negotiation, when one party says it's not about the money…it's about the money.
About 3 million Time Warner Cable subscribers have been unable to watch CBS programming during a bitter retransmission consent fee battle that has stretched about four weeks. The big rift between the sides isn't just about the growing fees cable operators pay to broadcasters; it's increasingly about digital rights.
A vague, uncertain concept only a few years ago—before anyone tapped virtual keys on an iPad—digital rights now represent a gold mine. They're also key to the billions of dollars generated by streaming subscription video-on-demand as well as the foundation of TV Everywhere, the main defense the current pay TV ecosystem has against over-the-top invaders.
In dueling worst-case scenarios, if CBS wins this battle, retransmission costs rise, pushing the cost of cable upward, driving more viewers to over-the-top entertainment options. Or Time Warner Cable wins significant changes in digital rights, making other programmers and distributors gun-shy about rolling out the current generation of TV Everywhere products designed to increase the value of a cable subscription. In both cases, viewers are the ones who will be caught short.
What has been unique about the TWC-CBS battle compared to other retrans fights? And why will digital rights continue to be so central to all negotiations going forward?
For more, click HERE
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| | Fates & Fortunes | • HARRY CONNICK JR. will fill the third judges' spot on the 13th season of American Idol. The singer and actor joins Keith Urban, who was a judge last season, and Jennifer Lopez, who is returning as a judge after taking last season off. Randy Jackson, a judge since the series began, will return as the show's contestant mentor, replacing Jimmy Iovine.
• VALARI STAAB has renewed her contract as president of NBCUniversal Owned Television Stations, a role she has held since June 2011. In addition to overseeing the 10 NBCU-owned local stations, Staab also has oversight of New England Cable News and the 16 NBC-owned Telemundo stations. Prior to her joining NBCU, Staab was president and general manager of KGO, the ABC-owned station in San Francisco.
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| | What They're Watching | BROADCAST RATINGS
'Under the Dome' Up Slightly Post-Blackout
CBS won Labor Day. The network, which returned to Time Warner Cable subscribers Monday at 6 p.m. ET, saw Under the Dome rise a tenth. NBC took second. A two-hour American Ninja Warrior rose from last week to a season high, while Siberia grew slightly. ABC was in third as Mistresses was up. The CW's Breaking Pointe was again even. Fox aired repeats.
For more, click HERE
CABLE RATINGS
College Football Tackles Thursday Cable Ratings
ESPN's broadcast of college football was Thursday's top-rated cable original, with a 1.4 adults 18-49 rating for the 6 p.m. game. Pawn Stars came in second with a 1.1 in the demo, down from last week's 1.6.
For more, click HERE
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| Overnight Ratings: Monday, September 2
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | NBC
| AMERICAN NINJA WARRIOR
| 1.6
| 5.3
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.4
| 3.6
| ABC
| SHARK TANK (R)
| 1.1
| 4.6
| CBS
| HOW I MET YOUR MOTHER (R) (8:00)
MIKE & MOLLY (R) (8:30)
| 1.1
1.0
| 4.3
4.2
| FOX
| RAISING HOPE (R) (8:00)
RAISING HOPE (R) (8:30)
| 0.7
0.7
| 1.9
1.9
| CW
| HART OF DIXIE (R)
| 0.2
| 0.6
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| AMERICAN NINJA WARRIOR
| 1.9
| 5.7
| CBS
| 2 BROKE GIRLS (R) (9:00)
MIKE & MOLLY (R) (9:30)
| 1.2
1.4
| 5.2
5.9
| ABC
| MISTRESSES
| 1.3
| 4.1
| UNIVISION
| LA TEMPESTAD
| 1.2
| 3.1
| FOX
| NEW GIRL (R) (9:00)
THE MINDY PROJECT (R) (9:30)
| 0.7
0.6
| 1.7
1.5
| CW
| BREAKING POINTE
| 0.2
| 0.5
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| UNDER THE DOME
| 2.6
| 10.7
| UNIVISION
| QUÉ BONITO AMOR
| 1.1
| 2.9
| ABC
| CASTLE (R)
| 0.7
| 3.8
| NBC
| SIBERIA
| 0.7
| 1.9
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • Big Name Brings 'Cold Justice' to TNT
Dick Wolf, the man behind the Law & Order scripted franchise is one of four executive producers of Cold Justice, a new unscripted procedural drama series premiering on TNT on Tuesday night at 10. The series follows former Texas prosecutor Kelly Siegler and former crime scene investigator Yolanda McClary as they looked into murder cases that have gone years without being solved—sort of like a real-life version of the CBS hit scripted drama Cold Case. Siegler, who is nicknamed "giant killer," has prosecuted 68 murder cases without ever losing. McClary worked on more than 7,000 cases in her 26 years on the Las Vegas Police Department. Together with a staff of four investigators, they take on a different cold case each week and try to solve it. The upshot: Unlike many other similar true crime-type series, Cold Justice explores how real investigators are currently trying to solve these cases in real time. The show complements TNT's schedule of scripted crime dramas such as Rizzoli & Isles, Major Crimes and Perception. Cold Justice has Wolf's pedigree and may just draw a Wolf-size primetime crowd to TNT—if it lives up to its description.
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| • Women Who Shed the Weight—Literally and Figuratively—On Oxygen
On Tuesday night at 9, Oxygen premieres a new reality series titled My Big Fat Revenge which each week focuses on a young woman who earlier in her life was mocked or bullied for being overweight, but who through exercise and diet transforms herself into a slimmer person. The series delves into the women's past to show why they turned to food as a crutch. They then visit some of the people who tormented them in their younger days to show off their new bodies. In one episode, a woman who lost 64 pounds finds a unique way to get this point across to her mother, who taunted her as a child. The upshot: Not only does the series fit into the Oxygen programming mix but it goes beyond the usual reality weight loss shows, tackling more issues than simply weight loss for health. If the network promotes this well, it should get a sizeable audience.
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| • History Series 'Top Gear' Ready To Shift Into Fourth
Reality series Top Gear returns for its fourth season on History on Tuesday at 9 p.m. The show features hosts Adam Ferrara, Tanner Foust and Rutledge Wood who continue their quest to test the world's most exotic cars. This season they will attempt an open-water crossing in homemade amphibious cars, test some of the most powerful American cars ever built, travel through Alaska in homemade convertibles, and take a motorbike trip. The upshot: The series draws a smaller audience than a more general interest-type History series such as Pawn Stars because it targets mostly car fanatics, but Top Gear still averaged a sizable 1.8 million viewers and a 0.8 18-49 demo rating in season three and grew both its audience and demo rating over season two. Expect a similar audience to welcome it back in its new season premiere.
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Phone: 201-314-0424 | Send Email
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