| Today's Top 3 Stories | | #1 | How Jobs Convinced AT&T To Share Revenue From iPhone Use
| | | In June 2007 when Apple's first iPhone was sold, cell phones were already a big market. But by 2009, Apple controlled 30 percent of it. How did Steve Jobs convince AT&T to give Apple a groundbreaking deal in exchange for the exclusive right to provide telecommunications service for the iPhone in the U.S.? (Telegram)
Why This Is Important: This is a case of Apple marketing 101, with Jobs showing the importance of knowing the product and being willing to ask for what was considered impossible concessions.
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| | #2 | Why We Should Give Ballmer Some More Credit
| | | Reading the reactions to Steve Ballmer's announcement that he will step down as CEO of Microsoft sometime in the next 12 months, I was struck by the amount of vitriol directed at the man and at Microsoft.(PC Magazine)
Why This Is Important: During Ballmer's tenure, Microsoft's profits and revenues have climbed significantly.
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| | #3 | Registration For Samsung's Own Devcon Is Now Open
| | | Registration for the Samsung Developer Conference opens Monday, according to a press release from the company. The devcon, announced back in July, will cover many aspects of Samsung's mobile platform as well as its smart TVs and enterprise offerings. (Ars Technica)
Why This Is Important: This is the first time Samsung has held such an event. The manufacturer is courting developers for nearly all of its lines.
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"You are going up against people that already have the connections, the business strategies, the business methodologies of those other parts of the world. It is going to be a fight for Apple and a worthy fight," said Apple's co-founder Steve Wozniak on Apple's battle with Samsung.
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