CE Newswire - 09.03.13

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Today's Top 3 Stories #1 Microsoft Seeks Stronger Hand in Phone Business   Microsoft Corp.'s billion deal to acquire Nokia Corp.'s  struggling cellphone unit is an apparent acknowledgment that the software giant needs a stronger hand to play in the mobile-phone business, where it is playing catch-up to Apple Inc. and Google. (WSJ) Why This Is Important: The Windows Phone OS has not been a major hit. By purchasing a phone maker, Microsoft can ensure there are phones in the market using its software. #2  Google And Nestle Announce Android KitKat   Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called 'Android KitKat', after Nestle's popular chocolate and wafer confectionery. (MarketWatch) Why This Is Important: Everything is better when it is covered in chocolate, even a mobile operating system. #3 iPhone 5C Colorful Packaging Pops Up In Leaked Photos   Suggesting that the rumored plastic iPhone 5C will come in a rainbow of colors, new leaked photos show what looks like Apple smartphone packaging in pink, yellow, blue, and green. (CNET) Why This Is Important: What this will mean for third-party accessories makers is still unknown. Will consumers even care about colorful iPhones if they're just going to wrap them in a protective case? One thing is certain: A new form factor will usher in a tidal wave of new products. 4. Indiana's H.H. Gregg Not headed to CT … Yet (Journal Inquirer) 5. Target Hopes To Offer In-Store Pickup Service By The Holidays (Star Tribune) 6. Nintendo Denies Wii Balance Board Infringes Motion Patent (Law360) 7. Phablets Now Selling More Than Tablets, Research Says (Digital Trends) 8. Insight: It's All In The Wrist - Who Has Vision To Crack The "Smartwatch"? (Reuters) 9. Study: 1 In 4 Adults Regret Social Media Posts (ABC) 10. A Samsung Smart Watch And Smartphones With Bigger Screens Expected At IFA Show (Computerworld) "We couldn't imagine a better name for our Android K release than the tasty chocolate that's been a favorite among the team since the early days of Android," said Marc Vanlerberghe, director of Android marketing. Blog Post of The Day How Facebook, Twitter And Other Startups Got Big By Ryan Holiday In 2012, Microsoft spent $1.6 billion on advertising expenses. Facebook, meanwhile, spent $67 million. Who knows what Facebook will spend this year — but it will certainly be less than Microsoft's reported $2.6 billion expenditures for 2013. More » Upcoming Events Mega Group National Convention Sept. 6 Louisville, Ky. www.megagroupusa.com CEDIA Expo Sept. 25-28 Colorado Convention Center Denver http://expo.cedia.net/register CEA Industry Forum Oct. 20-23 Hyatt Regency Century Plaza Los Angeles www.ce.org Was this copy of CE Newswire forwarded to you? Start your own subscription by clicking here. TWICE Editorial Team Stephen Smith, Editor In Chief Phone: (917) 281-4754  | Email Greg Tarr, Executive Editor Phone: (917) 281-4760  | Email John Laposky, Managing Editor Phone: (917) 281-4736  | Email Doug Olenick, Web Editor Phone: (917) 281-6719  | Email Joseph Palenchar, Senior Editor Phone: (917) 281-4746  | Email Alan Wolf, Senior Editor Phone: (917) 281-4769  | Email Lisa Johnston, Senior Editor Phone: (917) 281-4733  | Email

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