B&C BREAKING NEWS: Buyers Optimistic After New TV Season Opens

September 29, 2013 Buyers Optimistic After New TV Season Opens Media buyers see reasons for optimism in the early ratings coming back from this year's premiere week. "It looks like all four of the networks have gotten out of the starting gate with at least one promising hit," says Brad Adgate, senior VP of research at Horizon Media. Adgate points to a freshman crop that includes Sleepy Hollow on Fox, The Black List on NBC, Marvel's Agents of S.H.I.E.L.D. on ABC and CBS' The Crazy Ones as performing above expectations. Jon Lafayette has the story. More

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