| Today's Top Stories | | #1 | Bass Begins First Ad Campaign for Its Penny Loafer Brand in 20 Years
| | | The company that created the penny loafer shoe 77 years ago has begun a campaign to pay homage to its Weejun brand for the first time in two decades, The New York Times reports. The campaign, which will include digital banner ads, videos, Facebook and Twitter elements and a new e-commerce website, is geared toward consumers age 24-45.
Why This Matters: The upscale brand has been losing sales to casual footwear competitors who have been more aggressively marketing. Kristin Kohler Burrows, G.H. Bass president, who recently helped reposition a once-proud brand for Keds Group, acknowledges, "The brand has lost its way over the past few years."
A Take: NYT
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| | #2 | Consumers Have a Preference for Personalized Digital Ads
| | | Personalizing digital ads has become a priority for marketers, eMarketer reports, and consumers have responded well to the practice. A Responsys survey conducted by Ipsos Observer found that 67% of U.S. Web users think it is important that marketing emails be personalized. Also, 44% of Internet users would like social media ads personalized, while 40% of mobile phone users would.
Why This Matters: The customer is always right, right? If they are telling marketers they want personalized ad messages sent to them, this is what the brands should be doing.
A Take: eMarketer
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| | #3 | DraftFCB Retains Kmart Creative Account After Lengthy Review
| | | After a seven-month review, the agency successfully defended its position as lead creative for the national discount store chain. DraftFCB beat out McCann Erickson and mcgarrybowen, the latter of which handles creative for Kmart sibling Sears. Ad Age labeled it one of the larger and more protracted creative reviews of 2013. Kmart spent $211 million on measured media last year.
Why This Matters: That DraftFCB aggressively defended itself is an important message to other agencies. Many refuse to participate in defending their turf and walk away. As the saying goes, "It ain't over till it's over."
2 Takes: Ad Age | Adweek
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| #4 Proposed Federal Legislation Would Stop Junk Food Ads Targeting Kids (Adweek)
#5 Gordon Ramsay Shows Earned Fox Over $150 Million in Ad Revenue (Adweek)
#6 Traditional Media Buyers, Creatives Facing More Competition From Data Analysts (WSJ)
#7 Four Top Execs Whose Fates Are Uncertain in Omnicom-Publicis Merger (Ad Age)
#8 How Social Media Activity Varies Around the World (eMarketer)
#9 Bailey Lauerman Named Ad Age Small Agency of the Year (Ad Age)
#10 Tide Offers Creative Shark Week-Related Twitter Vine (Adweek) |
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Percentage of U.S. and U.K. Internet users who most prefer to get emails from marketers with recommendations for specific products that they might like, according to a survey by Economist Intelligence Unit.
—Reported by eMarketer
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| | MBPT Spotlight | Waiting for a Ratings Superhero—In B&C's annual preseason roundtable, critics don't see a breakout show for this fall—yet—but ABC's S.H.I.E.L.D. could be the answer to network television's prayers
By Andrea Morabito
If you sat through the upfronts in May, you know that broadcast TV is on the defensive, trying to assure advertisers it's still the best way to reach a mass audience and convince viewers it can still make exciting television despite the looser standards of cable or the binge-inducing strategy of Netflix. So it's not an encouraging sign that the fall season doesn't appear to hold any breakout shows, according to a roundtable of top TV critics B&C polled about the five English-language networks' fall shows.
But a savior could be waiting in the wings with Marvel's Agents of S.H.I.E.L.D. The series was not made available to critics before presstime (although it was screened for fans at Comic-Con on July 19), but it still garnered the most excitement. The curiosity for the ABC project has been off the charts since its development stage due to its impressive pedigree. Not only does it exploit Disney's synergistic ownership of Marvel, but its executive producer Joss Whedon directed and cowrote The Avengers, which grossed $1.5 billion at the worldwide box office, third all-time behind Avatar and Titanic. Plus, Whedon still has cred with TV critics for creating the beloved series Buffy the Vampire Slayer.
"It has to be mentioned that I think ABC is skewing this entire thing by not putting S.H.I.E.L.D. out there," says Dan Fienberg, TV critic for HitFix. "Either S.H.I.E.L.D. is going to be this great sigh of relief...or it turns out to be really mediocre."
Critics are hoping the former, as the pilots that were made available were generally found lacking in surprise or innovation. However, critics did feel there was more solid execution across the board than last fall, which brought us Animal Practice and The Mob Doctor.
"I wouldn't say this was a particularly strong development season, but neither was last year. The networks as a whole are kind of in a creative free-fall," says Tim Goodman, chief television critic for The Hollywood Reporter. "But I'm also not super negative about it either, because I found maybe a handful of shows that I'll watch regularly and DVR the seasons. And a few could turn out to be pretty great. It's not a high-odds business, so I'll take that."
What are the new fall shows the critics see something very good—or very bad—in at the moment? And which network do they feel offered a "welcome improvement" in its slate this year over last?
For more, click HERE
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| | Fates & Fortunes | • DAVID LEVY was promoted to president of Turner Broadcasting System. Levy was most recently president of sales, distribution and sports for Turner Broadcasting System. He will continue to lead advertising sales strategy and operations, as well as affiliate sales, marketing promotion, interactive television and technology business development for all Turner domestic, news, entertainment, animation & acquisitions, production, marketing, league relations and sports ad sales. In his new role, he adds oversight of Turner's domestic entertainment and animation & young adults networks and business portfolios to his responsibilities. Levy reports to Turner chairman and CEO Phil Kent. Steve Koonin, president of Turner Entertainment Networks, and Stuart Snyder, president and COO of Turner Animation, Young Adults & Kids Media, now report to Levy. Also reporting to Levy are Donna Speciale, head of Turner Entertainment & Animation Ad Sales; Greg D'Alba, head of CNN ad sales and Turner digital ad sales; Coleman Breland, head of Turner Network sales; and Lenny Daniels, head of Turner Sports. Levy joined Turner Broadcasting in 1986.
• ANNE GLOBE is leaving her post as chief marketing officer at DreamWorks Animation. The departure of Globe, who has been with DreamWorks for 17 years in assorted roles, was disclosed in an SEC filing and confirmed in an internal email by DreamWorks CEO Jeffrey Katzenberg.
• GREG ANDERSEN was named managing director at Rapp Los Angeles. He succeeds Tony Hobley, who was named global leader on the agency's HP account. Andersen was most recently CEO at Bartle Bogle Hegarty U.S.
• GARY BRIGGS was named to the newly created position of chief marketing officer at Facebook. Briggs was previously CMO at Motorola Mobility. He succeeds Eric Antonow, who handled marketing duties as VP of product marketing. Prior to his post at Motorola, Briggs was VP, consumer marketing at Google, which acquired Motorola in May 2012. He was also CEO at Plastic Jungle and spent six years at eBay in assorted executive roles.
• RON FARIS, head of brand marketing at Virgin Mobile, is changing roles, according to a Digiday report. He is expected to head up a new unit at Virgin. Faris has been with Virgin Mobile for more than seven years.
• RYAN SEACREST was named host and executive producer of NBC's new live interactive game show Million Second Quiz. The show will premiere on Sept. 9 at 8 p.m.
• DAVID KLINE was appointed chief operating officer at Ensequence, a supplier of advanced TV products. In this role, he will lead the development of new interactive ad products and services, working with distributors, programmers and advertisers. He has served as an adviser to the company since September 2012. Kline was most recently president and chief operating officer of Cablevision Media Sales.
• MICHAEL McCARTHY was named head of the newly created Media Consulting Division of The Legacy Agency. In this role, he will help create new opportunities and revenue streams for TLA clients that include former and current athletes and broadcasters. McCarthy was previously CEO of the St. Louis Blues NHL team and of Madison Square Garden Networks.
• DAVID STOPFORTH was named managing director of the new North American office of U.K.-based media agency m/SIX. The agency is an equity partnership between creative agency CHI & Partners and GroupM. Stopforth was most recently group strategy director at Zenith Media in New York, where he led planning for assorted clients. Prior to that, he was head of media, strategy and operations at Reebok International.
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| | What They're Watching | BROADCAST RATINGS
Return of NFL Drives NBC to Sunday Win
The first NFL action of the 2013 season (albeit preseason) drove NBC to win Sunday. The Hall of Fame game between the Miami Dolphins and Dallas Cowboys was down just slightly from NBC's first preseason game last year. CBS was in second as Unforgettable dipped from last week's premiere to a series low. Big Brother was also down. The premiere of ABC's Secret Millionaire fell from last summer's debut. Whodunnit also dropped to place ABC in fourth, behind Fox's repeats.
For more, click HERE
CABLE RATINGS
'Pawn Stars' Tops Thursday Cable
History's Pawn Stars was Thursday's top cable program, earning a 1.2 adults 18-49 rating. USA Network's Burn Notice came in second with a 1.0 rating, matching last week.
For more, click HERE
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| Overnight Ratings: Sunday, August 4
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | NBC
| SUNDAY NIGHT FOOTBALL
| 3.6
| 10.2
| CBS
| BIG BROTHER
| 2.2
| 6.8
| FOX
| THE SIMPSONS (R) (8)
BOB'S BURGERS (R) (8:30)
| 1.3
1.2
| 2.7
2.5
| ABC
| SECRET MILLIONAIRE
| 1.2
| 5.0
| UNIVISION
| PARODIANDO
| 0.8
| 2.0
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| SUNDAY NIGHT FOOTBALL
| 3.4
| 9.2
| FOX
| FAMILY GUY (R) (9)
FAMILY GUY (R) (9:30)
| 1.5
1.6
| 3.1
3.2
| CBS
| UNFORGETTABLE
| 1.2
| 7.0
| ABC
| WHODUNNIT?
| 1.0
| 3.0
| UNIVISION
| PARODIANDO
| 1.0
| 2.4
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| SUNDAY NIGHT FOOTBALL
| 3.1
| 7.9
| CBS
| THE MENTALIST (R)
| 0.8
| 4.4
| UNIVISION
| SAL Y PIMIENTA
| 0.8
| 2.1
| ABC
| CASTLE (R)
| 0.5
| 2.9
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • Meet the First Family of Mississippi Barbecue...
On Monday at 10 p.m., Food Network will offer up new reality series The Shed, which focuses on a popular group of successful barbeque restaurants in Mississippi owned by the Orrison family. The series actually had a "sneak peek" episode on Sunday night, but will now begin airing Monday nights. It features business cofounders (and siblings) Brad and Brooke Orrison, along with their parents Craig (aka Daddy-O) and Linda, known as Mamma Mia. To this mix they sprinkle in an eclectic group of coworkers and regular customers. The upshot: In a familiar move, the series is projected to be something of reality sitcom featuring the eccentricities of the family running the business and interacting with the customers. Of note, Linda is president-elect for the National Barbeque Association, and chief pit master Hobson Cherry, who has cooked more than 500,000 pounds of barbeque, is a graduate of Johnson and Wales culinary school and previously worked as a chef at a four-star restaurant.
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| • ...Along With the Sizzling 'Deep Fried Masters'...
Also airing at 10 p.m. on Monday nights will be the new Destination America reality series Deep Fried Masters. The series features frying competitions at three local state fairs in Georgia, North Carolina and Texas over a three-episode run. The producers have enlisted what they describe as "three state fair legends" to serve as judges. They include Jim Stacy, an Atlanta foodie and former tattoo artist and clown, who owns and operates Palookaville, a gourmet corndog and tamale wagon; Abel Gonzales, the reigning Big Tex Competition winner at the Texas State Fair; and Butch Benavides, a previous Big Tex winner and owner of a restaurant. Among Benavides' deep fried treats—cactus bites and bacon cinnamon rolls. Among the competition categories—Signature Dish, Fried Food on a Stick and Judges' Choice. The upshot: Destination America, which used to be Planet Green network, has a number of food series, including United States of Bacon, BBQ Pitmasters and Fast Food Mania, among others, so Deep Fried Masters should fit right in with the network's audience.
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| • ...And the 'Love & Hip Hop Atlanta 2' Crew, Dishing at Their Reunion
The second season of this VH1 hit reality series ended last Monday with a record-setting 4.1 million viewers and a 2.3 18-49 demo rating. At 8 p.m. this Monday and next, VH1 will air a two-part postseason reunion show on which the cast members will all return to, as the network describes it, "rant, rave and reminisce together as all of the on-and-off camera drama gets dished out." The upshot: Love & Hip Hop Atlanta 2 had a wildly successful season, averaging 3 million viewers and a 1.6 18-49 demo rating, making it the most-watched program on Monday nights on cable in the demo, and putting it among the top three highest scripted series on the night in viewers. With the finale drawing more than 4 million, expect close to that for this first reunion show.
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