วันศุกร์ที่ 2 สิงหาคม พ.ศ. 2556

B&C BREAKING NEWS: Finally Done, Scanzoni Says Upfront Was Weak

August 2, 2013

Finally Done, Scanzoni Says Upfront Was Weak

The opera's not over till the fat lady sings, and this year's upfront wasn't over until Rino Scanzoni was satisfied. The chief investment officer of GroupM, for now the largest media buying operation, declared himself essentially done this week after completing negotiations with NBCUniversal and ABC that dragged out weeks longer than has been normal in recent years. Jon Lafayette has the story.

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