| Today's Top Stories | | #1 | Kinsella Replaces Young as CEO of Mindshare North America
| | | The GroupM media agency has hired Colin Kinsella, who stepped down as Digitas North America CEO in March, to succeed Antony Young, who joined Mindshare from Optimedia just 20 months ago. "Everything begins and ends in media, and Colin's leadership will ensure that Mindshare is a business partner above and beyond the conventional," said Mindshare global CEO Nick Emery.
Why This Matters: After a rocky start, Mindshare under Young has fared decently. However, hiring a CEO with a digital background is trending among traditional agencies trying to combat digital agencies' attempts to steal accounts by offering expertise in new media platforms.
2 Takes: Ad Age | MediaPost
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| | #2 | Programmatic Buying Increases Urgency for Ad Verification
| | | A study by Solve Media shows that 43% of Internet and 29% of mobile ad traffic worldwide was deemed to include "suspicious" activity during first-quarter 2013. A survey by Online Publishers Association and Advertiser Perceptions found that 29% of marketers believe the premium content sites where their ads appear are not "brand-safe," while 64% believe their ads in Facebook content are not "brand-safe."
Why This Matters: "As the distance between the buyer and seller of impressions increases, there are more opportunities for trafficking errors, targeting errors or other misunderstandings that…cause an ad to be delivered somewhere the advertiser does not want it to appear," says Matt McLaughlin of ad verification provider Double Verify.
A Take: eMarketer
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| | #3 | Glitzy Upfront Pitches Have Little Impact on How Media Buyers Buy
| | | Advertiser Perceptions' survey of over 300 marketers, agency execs and media buyers found that 61% said flashy upfront presentations do not influence their decisions on which networks to place ad dollars. Of execs at the VP level or higher, 31% said the increase of upfront and NewFront events is becoming annoying. Meanwhile, 82% of TV buyers and 76% of digital decision-makers said attractive pricing is most likely to get them to spend more with a particular network.
Why This Matters: The average buyer attends more than 12 upfront events. The networks should keep these statistics in minds and try to find ways to reduce, not add to, upfront clutter.
A Take: Ad Age
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| #4 Lots of Angst as Ad Community, Kids' Sites Struggle to Comply With New FTC Rules (Adweek)
#5 Esurance Extends U.S. Open Tennis Sponsorship (MediaPost)
#6 Will Vine Specialist Become the Next Hot Agency Job? (Ad Age)
#7 Carat's Analytics Team Merges With Marketing Strategy Unit Copernicus (MediaPost)
#8 New Balance Campaign Includes Print, Online Videos, Digital Ads but No TV (NYT)
#9 Under Armour Extends 'I Will' Campaign With Broad TV, Online Media Buy (MediaPost)
#10 More Beermakers Upgrading and Promoting Their Cans (Ad Age) |
|  | • 19.3
Percentage of U.S. TV households with broadcast-only TV services in 2013, up from 17.8% in 2012 and from 14% in 2010, according to research company GfK.
—Reported by eMarketer
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| | MBPT Spotlight | Local News at 11: A Second-Half Rebound?—The historic—and historically confusing—overhaul of the U.S. health care system may hold back some marketing budgets, but the ad spending behind it may save local TV in 2013
By Michael Malone
Everyone said 2013, lacking the Olympics and a political spending windfall, would be a downer of a year for local TV—the Advil-resistant hangover to 2012's ebullient record revenue. The first half, for the most part, confirmed those glum predictions. But the back half—catalyzed by a stabilizing economy and what looks like the emergence of a new and increasingly significant ad category, appears more favorable. While some industry observers (among many others) retain deep suspicion about the direction of the U.S. economy, most local broadcast leaders are forecasting positive numbers for their core business in the second half of the year.
The year 2013 has a "different feel" than other odd-numbered years, said Leo MacCourtney, copresident of Katz Television Group, and in a good way. Advertising related to the continued rollout of the White House's landmark Affordable Care law will help local TV to an 8%-9% growth in revenue in the second half, he believes. "I think health care will explode in terms of needing to educate the public, state by state, about what their choices are as Obamacare kicks in," MacCourtney said. "We think it's a huge spot play, as every state is different."
Local broadcasters in general said the first quarter was soft, the second quarter a little healthier, and the next two appear to continue the modest momentum. If there was a story line for the first half, it was the M&A bacchanalia that saw Sinclair Broadcast Group continue its acquisitive ways, Media General and Young Broadcasting plan a major merger, and Gannett agree to gobble up Belo in a $2.2 billion deal—only to be outdone by last week's Tribune's $2.7 billion grab of Local TV. The acquisitions activity is likely to continue in the second half, with Allbritton—and a number of smaller groups doing it on the down low—on the block. "I think there's definitely more to come," said Robin Flynn, senior analyst at SNL Kagan. "The energy is not out of this trend yet."
The vibrant stock prices of publicly traded TV station groups reflect this energy, with Wall Street placing bets on which group will move next. Most telling, say industry watchers, isn't that private equity firms are cashing out on local broadcast, but that traditional broadcasters are plotting, or executing, their exit strategies. "The first rash were private equity deals, which we know are not long-term players," Vincent Sadusky, president and CEO of LIN Media, said prior to the Local TV sale. "But Allbritton and Belo are quality broadcasters. To see them say, 'Get big or get out'—I think we're going to see this trend continue."
What are the top 10 local TV advertising categories? And how does Meredith Local Media president Paul Karpowicz see revenue in the second half shaking out?
For more, click HERE
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| | Fates & Fortunes | • Campbell Ewald has named JIM PALMER its new CEO and KATHLEEN DONALD chief operating officer. Palmer succeeds Bill Ludwig, who stepped down in mid-June after more than 30 years with the agency. Palmer, most recently chief client officer, was reported to be the frontrunner to succeed Ludwig when he departed. He has been with Campbell Ewald since 1991. Donald was most recently president of Campbell Ewald. Campbell Ewald is also merging with another Interpublic Group agency Lowe, and will be renamed Lowe Campbell Ewald.
• MEREDITH VIEIRA will host a new nationally-syndicated daytime show to debut in fall 2014. The show, produced and distributed by NBCUniversal Domestic TV Distribution, is titled The Meredith Vieira Show with Vieira serving as executive producer. She is currently a special correspondent for NBC News programming, including Today and NBC Nightly News. She was previously coanchor of Today from 2006-11 and also served as host of ABC's The View from 1997-2006. She had also previously hosted the syndicated version of Who Wants to Be a Millionaire for 11 seasons.
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| | What They're Watching | BROADCAST RATINGS
'Dome' Mostly Steady as CBS Splits With ABC
CBS' Under the Dome remained strong in its third week, down just slightly from last. CBS tied with ABC for first on Monday, although CBS had more overall viewers. ABC's The Bachelorette and Mistresses improved. NBC's new competition series Get Out Alive With Bear Grylls premiered to a modest rating at 9 p.m., while Siberia fell from last week's premiere. Earlier, American Ninja Warrior slipped. NBC finished in third place. Fox and The CW aired repeats.
For more, click HERE
CABLE RATINGS
Syfy Wins Friday with 'Smackdown'
Friday Night Smackdown on Syfy was Friday's highest-rated cable original with a 0.7 adults 18-49 rating, up a tenth from last week. Animal Planet's Treehouse Masters came in second with a 0.6, up from last week's 0.4 rating in the demo.
For more, click HERE
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| Overnight Ratings: Monday, July 8
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | ABC
| THE BACHELORETTE
| 1.9
| 6.7
| NBC
| AMERICAN NINJA WARRIOR
| 1.6
| 5.0
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.4
| 3.6
| CBS
| HOW I MET YOUR MOTHER (R) (8)
2 BROKE GIRLS (R) (8:30)
| 1.1
1.2
| 4.0
4.2
| FOX
| RAISING HOPE (R) (8)
RAISING HOPE (R) (8:30)
| 0.6
0.6
| 1.8
1.5
| CW
| OH SIT! (R)
| 0.2
| 0.8
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| THE BACHELORETTE
| 1.9
| 6.9
| UNIVISION
| AMORES VERDADEROS
| 1.6
| 4.2
| NBC
| GET OUT ALIVE WITH BEAR GRYLLS
| 1.4
| 4.2
| CBS
| 2 BROKE GIRLS (R) (9)
MIKE & MOLLY (R) (9:30)
| 1.3
1.2
| 4.8
5.0
| FOX
| NEW GIRL (R) (9)
THE MINDY PROJECT (R) (9:30)
| 0.5
0.6
| 1.3
1.5
| CW
| THE CARRIE DIARIES (R)
| 0.1
| 0.3
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| UNDER THE DOME
| 2.7
| 10.6
| ABC
| MISTRESSES
| 1.2
| 4.0
| UNIVISION
| QUÉ BONITO AMOR
| 1.2
| 3.5
| NBC
| SIBERIA
| 1.0
| 2.7
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • Comedy Central Gets 'Drunk' on History
This new half-hour series, in which by A-list talent reenact historical moments narrated by inebriated storytellers, premieres on Comedy Central Tuesday at 10 p.m. Hosted by Derek Waters, Drunk History is based on the popular Web series of the same name. In the premiere episode, Jack Black, Dave Grohl and Bob Odenkirk parody Woodward and Bernstein, the Wilkes Booth brothers and Elvis meeting up with Richard Nixon. The new series leads into the second-season premiere of topical comedy series The Jeselnik Offensive, starring comic Anthony Jeselnik. Each week, the show has two panelists join the comic to bash pop culture and comment on any and all topics of the week. The Jeselnik Offensive averaged 1.3 million and a 0.8 18-49 rating in its first season. The upshot: Comedy Central led Jeselnik's first season out of its hit topical comedy series Tosh.0, and will do the same with Drunk History as it attempts to max out its audience. The network also offered the first episode of Drunk History on its website, which can either build audience by word-of-mouth or deflate viewership because many have already seen it online.
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| • Storage Wars New York-Style Returns
Storage Wars: New York, which follows a group of treasure hunters in the nation's most populated city, returns for its second season on Tuesday with back-to-back half hours beginning at 9 p.m. on A&E. A spinoff of the original Storage Wars that takes place in California, this series follows a group of six bargain hunters: Joe P, aka "The Legend"; Mike, "The Hustler"; Candy and Courtney, "The Flame and The Firecracker"; and Chris and Tad, "The Loud Mouth" and "The Conscience." Auctioneer John Luke also returns for season two along with newcomer Big Steve. The buyers are in Trenton, N.J., for the premiere and in Harlem for the 9:30 p.m. episode. The upshot: The series drew 3.3 million and a 1.1 18-49 rating for its season one premiere and averaged about 2.8 million viewers and a 0.9 rating for the season. However, in keeping with the new philosophy of many networks to give their series as big an exposure as possible, A&E ran the season two premiere episode last Tuesday on Amazon, Xbox, iTunes and Vudu as well as through video on demand with distributors Comcast Cable, Charter Communications, Dish Network, Verizon FiOS and AT&TU-verse.
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| • 'Hardcore Pawn' Closes Up Shop for the Season
TruTV's highest-rated series, which takes viewers behind the scenes of Detroit's largest pawn shop, concludes its season on Tuesday at 9 p.m. The series revolves around American Jewelry and Loan, the 50,000 square-foot store owned by the Gold family and headed by patriarch Les Gold. After concluding its sixth season in February with a record 3.4 million viewers, it premiered its seventh season in April and drew 3.1 million viewers. The series has averaged just north of two million viewers this season. The upshot: Hardcore Pawn has spawned two spinoffs on truTV as the reality pawn shop genre continues to grow in popularity. For some reason, Hardcore Pawn draws a much larger audience for its premieres and finales than most series. That means about three million viewers should tune in Tuesday night.
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