| Today's Top Stories | | #1 | Interpublic CEO Weighs In on Omnicom-Publicis Merger
| | | CEO Michael Roth issued a lengthy memo to the holding company's agency employees stating, "there's nothing about being bigger that makes for better creative ideas, or leads to better integration of marketing disciplines." He said IPG agencies have already been effectively competing with Omnicom and Publicis agencies and that won't change, adding that the IPG digital capabilities are also sound.
Why This Matters: Roth had to reassure his troops that in his belief, the merger of two giant competitors will not negatively impact IPG's ability to continue to serve its current clients, nor hinder its ability to win new clients. Interestingly, he did not rule out any major mergers or acquisition by IPG down the road.
A Take: Ad Age
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| | #2 | Media Sales Execs Not Worried About Newly Merged Agency's Buying Clout
| | | In the aftermath of the announced Omnicom-Publicis merger, TV sales execs believe being bigger presents potential challenges. "When you're that big, as much as we need them, they're going to need help from all the vendors to get their money down on behalf of their clients," one exec told B&C. Putting all national TV under one negotiating umbrella will make it harder to do deals, said another.
Why This Matters: Ultimately, the clients will have a big say in how the merged company structures its media buying, since many marketers will want special attention placed by agency buyers when negotiating. If the agencies ignore their needs, big-bucks clients will look elsewhere.
2 Takes: B&C | Adweek
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| | #3 | CBS Exec: Word-of-Mouth More Powerful Than Social Media
| | | Chief research officer Dave Poltrack says an initial study from researcher Keller Fay Group shows word-of-mouth delivers more "buzz" impressions and also draws more viewers to the TV screen. Poltrack said the premiere episode of the CBS summer hit series Under the Dome drew only 125,900 social media comments but had 13.5 million viewers, as compiled by Trendrr. The Syfy movie Sharknado drew 697,800 social media comments, but only 1.4 million viewers watched it on TV.
Why This Matters: Data like this is always open for debate. While CBS is working with Keller Fay Group on audience research, Poltrack's goal is not to favor one platform over another but to find out how to best maximize the CBS viewing audience.
A Take: MediaPost
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| #4 IPG, Havas, MDC Stock Prices Rise Following Merger Announcement (Ad Age)
#5 Pizza Inn Launches $1.4 Million Integrated Branding Campaign (MediaPost)
#6 Mobile Email Growing as Potential Marketing Tool (eMarketer)
#7 Esurance Rolls Out Pre-U.S. Open Tennis-Themed Multimedia Ads (MediaPost)
#8 How Nivea Used Research Data for Online Series, Marketing Campaign (eMarketer)
#9 Chobani Narrows Creative Review to Four Agencies (Adweek)
#10 New Cable Network Pivot TV to Target Younger TV Viewers (NYT) |
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Percentage of worldwide email users who accessed email through smartphones during May 2013, according to research by Harland Clarke Digital.
—Reported by eMarketer
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| | MBPT Spotlight | VW Renews Sponsorship of Shark Week as Agency Execs Recall Last Year's Award-Winning Integration
By John Consoli
Volkswagen of America is taking another dip with Discovery Channel. Following up on its Cannes Lions creative award-winning campaign on Discovery during the network's annual Shark Week last August, Volkswagen has renewed its relationship as presenting sponsor for this year's event, which begins on Aug. 4 at 8 p.m.
Last year's campaign was based around the creation of an underwater Volkswagen Beetle Shark Cage that was integrated on the network via short-form content that ran throughout the week during breaks between the shark-related programming. Going one better, this year, the underwater observation cage has been transformed into a 2013 Beetle Convertible Shark Cage that marine biologist Luke Tipple will take on a Subaquatic Road Trip along the ocean floor.
The 2012 Volkswagen Beetle Shark Cage campaign won media agency MediaCom a Cannes Lions International Festival of Creativity Silver Lion for Best Brand or Product Integration into a Feature Film, Existing TV Show or Series, as well as a Bronze Lion for Best Media Campaign for a Car and Automotive Service.
While this year's campaign is a continuation of that initial VW Shark Cage idea, last year's campaign was hatched from scratch, a collaborative effort that included Volkswagen's creative agency Deutsch Los Angeles, the Discovery branded entertainment team, the planning and content creation units at MediaCom and ultimately, of course, Volkswagen engineers.
How did Volkswagen's MediaCom team conclude that Shark Week was a perfect fit? And what additions are being made this year?
For more, click HERE
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| | Fates & Fortunes | • ANDREW KASPRZYCKI was named executive VP/managing director at Starcom USA, where he will oversee the Microsoft account. He will report to Tim Castree, who leads the global Microsoft account for Starcom MediaVest Group, and Lisa Donohue, Starcom USA's CEO. Kasprzycki was most recently president of Xi Chicago, formerly Proximity Worldwide, a division of Energy BBDO, which had clients such as Frito Lay, Bayer HealthCare, Hyatt and State Farm, among others. He also held posts at Energy BBDO, Tribal DDB Worldwide, Euro RSCG Chicago and at the Chicago Tribune Company.
• DARREN CRISS and LUCY HALE will cohost the Teen Choice 2013 awards show on Fox on Sunday, Aug. 11. Criss, star of the Fox series Glee, recently completed a 17-city North American solo tour. Hale, star of ABC Family's Pretty Little Liars, recently signed a deal with Hollywood Records and her new country album is due out in 2014.
• ANDY SCHUON was named president of Revolt TV and VAL BORELAND was appointed executive VP, programming and strategy. Sean Combs' music-themed Revolt TV cable network is expected to launch in October. Schuon was most recently VP of artist services and head of digital for Ticketmaster. He also served as executive VP, programing and production for MTV in the 1990s, where he was involved in the launch of MTV2, and was executive producer of MTV's Video Music Awards and Movie Awards. Boreland previously served as senior VP, program, promotion and multiplatform strategy for Comedy Central.
• RICHARD BRESSLER was named president and chief financial officer of CC Media Holdings and Clear Channel Communications, as well as CFO for Clear Channel Outdoor Holdings. He succeeds Tom Casey. Bressler has been a director of CC Media and Clear Channel and was most recently managing director at Thomas H. Lee Partners. He also served as senior executive VP and CFO at Viacom, as chairman and CEO of Time Warner Digital Media and as executive VP and CFO of Time Warner.
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| | What They're Watching | BROADCAST RATINGS
'Bachelorette' Notches Season High as ABC Wins
The first part of The Bachelorette's season finale was up big to a season high. The uptick for Bachelorette helped Mistresses improve and gave ABC the win on Monday. CBS was in second as Under the Dome, which was renewed for a second season, fell. NBC was in third as Get Out Alive dropped and Siberia fell to series lows for the freshman entries. American Ninja Warrior was down to a season low. The CW's Breaking Pointe was even with last week's premiere. Fox aired repeats.
For more, click HERE
CABLE RATINGS
Syfy Wins Friday With 'Smackdown'
WWE Friday Night Smackdown on Syfy was Friday's highest rated cable program with a 0.8 adults 18-49 rating. A&E's Storage Wars was the No. 2 cable original with a 0.7 rating in the demo.
For more, click HERE
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| Overnight Ratings: Monday, July 29
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | ABC
| THE BACHELORETTE
| 2.1
| 7.4
| NBC
| AMERICAN NINJA WARRIOR
| 1.5
| 5.2
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.4
| 3.5
| CBS
| HOW I MET YOUR MOTHER (R) (8)
MIKE & MOLLY (R) (8:30)
| 1.1
1.1
| 3.5
3.9
| FOX
| RAISING HOPE (R) (8)
RAISING HOPE (R) (8:30)
| 0.6
0.6
| 1.8
1.6
| CW
| HART OF DIXIE (R)
| 0.3
| 0.9
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| THE BACHELORETTE
| 2.5
| 8.1
| CBS
| 2 BROKE GIRLS (R) (9)
MIKE & MOLLY (R) (9:30)
| 1.3
1.3
| 4.6
5.0
| UNIVISION
| LA TEMPESTAD
| 1.3
| 3.5
| NBC
| GET OUT ALIVE WITH BEAR GRYLLS
| 1.2
| 3.7
| FOX
| NEW GIRL (R) (9)
THE MINDY PROJECT (R) (9:30)
| 0.5
0.5
| 1.4
1.2
| CW
| BREAKING POINTE
| 0.2
| 0.5
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| UNDER THE DOME
| 2.7
| 11.1
| ABC
| MISTRESSES
| 1.3
| 4.1
| UNIVISION
| QUÉ BONITO AMOR
| 1.1
| 3.0
| NBC
| SIBERIA
| 0.7
| 2.0
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • Like Its Suspense, 'Pretty Little Liars' Grows Steadily...
ABC Family's fourth season of this Tuesday 8 p.m. teen soap drama is drawing over a half-million more viewers per episode than it did last season through the first seven episodes. Pretty Little Liars, which revolves around the lives of four teenage girlfriends, is drawing almost 2.6 million viewers, up from the 2 million it averaged in season three. It is also averaging the same 1.1 18-49 demo rating and is doing even better in the younger demos. Last week, it was the night's most-watched telecast among women 12-34, pulling in 1.6 million, and also average a 5.6 rating among female teens and a 1.8 rating among adults 18-34. It also drew 2.9 million and a 1.3 18-49 demo rating, rivaling its season premiere numbers of 3 million. The upshot: For a series to grow like this in its fourth season is impressive. It is on record pace in adults 18-34 and 18-49, and women 18-34 and 18-49, and it is clearly a place to be for marketers wanting to reach teen girls and millennial woman.
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| • ...While 'Catfish' Keeps Millennials Hooked in Its Web...
This second-season MTV reality series is drawing a similar-sized audience to its premiere season last fall and winter, averaging 2.2 million viewers and a 1.2 18-49 rating, while nearly doubling that rating (2.2) among viewers 12-34. The hour-long series follows the experiences of young people who form online relationships without ever having met each other, with each episode ending with their initial in-person meetings filmed. If you eliminate a softer-viewing July 2 episode, the series is averaging 2.4 million and a 1.3 18-49 demo rating so far this season, which is higher than last season's numbers. The upshot: Not only has this series been drawing younger viewers, but it is also one of the most-watched series on all of Tuesday night cable among the 18-49 demo.
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| • ...And 'Nikki & Sara Live' Returns for More Laughs
The second season of MTV's late-night talk show hosted by young comedians Nikki Glaser and Sara Schaefer returns on Tuesday at 11 p.m. The comedic duo were brought into the network fold based on their popular podcast, You Had to Be There, which they still host. The first season of Nikki & Sara Live ran on the network earlier this year. Glaser and Schaefer are both standup comics; Schaefer is also a writer and producer who won two Emmy Awards for her work as a head blogger for Late Night with Jimmy Fallon. The show in New York City features studio interviews, man on the street sketches and the hosts' commentary on pop culture and entertainment. The upshot: The series is most popular with the women 12-34 demo. The accomplished comedians drew an array of good guests to the show in the first season, including Ke$ha, Jessica Alba, Ashley Tisdale, Jenny McCarthy and Max Irons.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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