| Today's Top Stories | | #1 | Pro-Marijuana Video Ad Will Run on Large Screen Outside NASCAR Race
| | | The Marijuana Policy Project commercial is expected to appear about 72 times over this weekend outside the NASCAR Brickyard 400 race at the Indianapolis Motor Speedway, according to a USA Today report. The video board is not located on Speedway property. The ad space was bought from Grazie Media at a "non-profit" organization rate of $2,200. The ad touts marijuana as being less harmful than alcohol.
Why This Matters: It is the first time that a pro-marijuana legalization ad will appear this close to an entrance gate of a major sporting event. Over the three-day weekend, as many as 600,000 fans may attend the event, with the track seating 225,000.
A Take: USA Today
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| | #2 | Customer Service Ranks Highest in Motivating Return Visits to QSRs
| | | A survey of more than 10,000 consumers covering the top 62 fast-food restaurant brands finds customer service being more important than food taste and portion size, MediaPost reports. The survey found the likelihood of a return visit to a quick service restaurant increases from 20% to 81% when guests receive a high satisfaction rate.
Why This Matters: Fast-food chains spend tons of money on TV commercials and campaigns touting their menus and food options, but very few mention the friendly human service element. Gary Edwards of customer experience management solutions company Empathica thinks service upgrades should "be a priority."
A Take: MediaPost
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| | #3 | Agencies Should Do a Post-Mortem After New Business Pitches
| | | Laurie Coots, former global CMO of TBWA\Chiat\Day, said agencies spend lots of time and money pitching new accounts but rarely go back and examine why they won or lost the review. Win or lose, the agency should demand a report card for every pitch, listing specific criteria the client used to make its decision. It will help serve the client better if an agency wins, and could help the agency pitch a rival client or even eventually reconnect with the client that dumped it, Coots said, speaking at an Ad Age conference.
Why This Matters: Coots said agencies that lose pitches need to stop the self-blame or stop celebrating if they win and concentrate instead on improving their "batting average."
A Take: Ad Age
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| #4 Twitter Apologizes After Using Fake Tweets to Promote New Ad Service (The Guardian)
#5 Dish Network Selects Havas Chicago as Its Lead Digital Agency (Ad Age)
#6 Agencies Gifting Policies Debated (Digiday)
#7 U.S. Newsletter Offers American Retailers Exposure in China (Ad Age)
#8 Study Rates African-American Consumer Attachment to Brands (Adweek)
#9 Univision Profits Up 30% in Q2 Fueled by TV, Digital Advertising (B&C)
#10 Agency Employees Not Happy Using Lotus Notes (Digiday) |
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Percentage of marketers in North America who say real-time marketing is a high priority, according to a survey by the Direct Marketing Association.
—Reported by eMarketer
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| | MBPT Spotlight | Survey: Majority of TV Viewers Say a Commercial Is Likely to Motivate Them to Buy a Product
By John Consoli
Unless you're talking about Clio awards, commercials don't seem to get enough love. But according to Viamedia's "2013 Television & Advertising Survey," advertisers and marketers shouldn't worry so much, as a majority of TV viewers in the U.S. say there is some likelihood that they will act on a commercial they watch on TV, online or on a mobile device.
The survey found that 97% of U.S. adults say they watch TV programming, with 59% saying a commercial could motivate them to make a purchase.
Conducted by Harris Interactive from June 24-26 with 2,029 adults from across the country answering, the survey found that 72% say they watch TV through cable boxes, 21% adding they watch broadcast TV without cable, and 33% saying they watch TV on other devices—via computer, smartphone or tablet.
Overall, 18% of polled viewers watch TV via a smartphone. Millennials, ages 18-34, are more likely to watch TV on a smartphone than any other age group: 28% of millennials watch TV via a smartphone, compared to 22% of those ages 34-44, 17% ages 45-54 and 7% ages 55-plus.
Among those who say a commercial could motivate them to make a purchase, 29% are influenced by ads they see on a computer, 24% by TV commercials, 21% by ads on smartphones, 20% by ads on tablets and 4% by commercials on smart TV.
How do those commercial numbers break out by gender? What about by U.S. region?
For more, click HERE
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| | Fates & Fortunes | • MICHAEL TEICHER was named executive VP, media sales at Twentieth Television. He was most recently executive VP, media sales at Warner Bros. Brand Networks, previously known as Warner Bros. Domestic Television Distribution. He succeeds Joe Oulvey, who is now head of Fox Station Sales. In his new role, Teicher will oversee sales for 20th Century Fox Television and Debmar-Mercury programming. Among the shows he'll been selling in syndication: Modern Family and Family Guy from Twentieth and Family Feud and Wendy Williams from Debmar-Mercury. Teicher was with Warner Bros. since 2002.
• ROB MARCUS will take over as CEO and chairman of Time Warner Cable on Jan. 1, succeeding Glenn Britt, who is retiring. Marcus is currently president and chief operating office at TWC, titles he's held since 2010. Prior to that, he was senior executive VP and chief financial officer at TWC. He joined TWC in 2005 as senior executive VP and added the CFO title in 2008. Before joining TWC, Marcus held various executive positions at Time Warner Inc. beginning in 1998. Prior to that he worked for a law firm that had Time Warner as a client. Britt has held the CEO post since 2001 and was named to the additional position of chairman in 2009. Britt joined Time Inc. in 1972 and in 1974 was named VP and treasurer of Manhattan Cable Television. He was named VP of Network and Studio Operations for HBO and director of business development for Time Inc.'s video group in 1980 and in 1988 was named VP and chief financial officer of Time Inc. He next served as senior VP and treasurer of Time Warner and in 1990 was named executive VP of Time Warner Cable.
• YOSSI SCHWARTZ was named to the newly created position of chairman of Y&R Africa. He will also continue to hold his current title of chairman Y&R South Africa. Schwartz has been with Y&R since 2001, when the agency acquired his independent agency in South Africa. Prior to that, he was head of research and strategy at BBDO in Israel.
• ANTONIO MORA is joining cable news network Al Jazeera America as host of the weeknight current affairs show Consider This. Mora was most recently a news anchor for CBS affiliate WFOR-TV in Miami. Prior to that he was news anchor for CBS Chicago affiliate WBBM-TV. He also spent eight years at ABC News as a news anchor, senior correspondent and as a substitute host for Good Morning America. Al Jazeera America launches on Aug. 20.
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| | What They're Watching | BROADCAST RATINGS
Fox Wins Thursday With 'Hell's Kitchen' Finale
Fox won Thursday night with the two-hour finale for Hell's Kitchen, which was up slightly from last week, but down vs. last year's one-hour finale, which aired in September. CBS, which came in second but first in total viewers, saw Big Brother match its season high. In third was ABC as both Motive and Rookie Blue were even with last week. Wipeout dipped. NBC's Hollywood Game Night improved, while The Winner Is... remained flat to put NBC in fourth. The CW aired repeats.
For more, click HERE
CABLE RATINGS
MTV's 'Challenge,' TLC's 'Honey Boo Boo' Tie on Wednesday
MTV's The Challenge: Rivals II and TLC's Here Comes Honey Boo Boo were the top cable originals Wednesday night, with both shows earning a 0.9 adults 18-49 rating. The Challenge was up a tenth from last week while Honey Boo Boo was down a tenth.
For more, click HERE
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| Overnight Ratings: Thursday, July 25
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | FOX
| HELL'S KITCHEN
| 2.0
| 5.2
| CBS
| THE BIG BANG THEORY (R) (8)
TWO AND A HALF MEN (R) (8:30)
| 1.9
1.7
| 7.9
6.7
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.4
| 3.5
| ABC
| WIPEOUT
| 1.0
| 3.8
| NBC
| THE WINNER IS... (R)
| 0.6
| 2.9
| CW
| THE VAMPIRE DIARIES (R)
| 0.3
| 0.8
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| BIG BROTHER
| 2.4
| 6.8
| FOX
| HELL'S KITCHEN
| 2.3
| 5.7
| UNIVISION
| AMORES VERDADEROS
| 1.7
| 4.4
| NBC
| THE WINNER IS...
| 0.9
| 3.8
| ABC
| MOTIVE
| 0.8
| 4.7
| CW
| BEAUTY AND THE BEAST (R)
| 0.2
| 0.7
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| HOLLYWOOD GAME NIGHT (R)
| 1.3
| 3.9
| ABC
| ROOKIE BLUE
| 1.1
| 5.6
| UNIVISION
| QUÉ BONITO AMOR
| 1.1
| 3.1
| CBS
| ELEMENTARY (R)
| 1.0
| 4.7
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| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • Remember 'Unforgettable'? CBS Hopes New Incarnation Is Just That
This police drama aired for one season (2011-12) and averaged 10.2 million viewers and a 2.0 18-49 rating before the CBS pulled the plug, only to now return with new episodes for the summer beginning on Sunday at 9 p.m. The series stars Poppy Montgomery as a NYPD detective with a rare, real-life ability that allows her to recall every day of her life in intricate detail, and Dylan Walsh as her partner and former boyfriend. The upshot: Give CBS credit for admitting a mistake and bringing back a highly watched and popular series, although it does have a median age of 60. Sunday is a good night for it, in The Good Wife's time period, and to drum up viewer interest, CBS beginning July 9 made all 22 episodes of season one available at CBS.com, via the net's app for iPad and iPhone users, and via select CBS Audience Network partner sites.
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| • 'Falling Skies' a Nice Sunday Driver for TNT
Third season sci-fi series Falling Skies, which airs Sundays at 10 p.m. on TNT and tells a tale of survival in the wake of an alien invasion, continues to produce strong viewership for the network but is down slightly from season two. The series, which stars Noah Wyle, is averaging 3.4 million viewers and a 1.2 18-49 demo rating since its season premiere in early June. That's down from its final second season averages of 3.8 million viewers and a 1.3 demo rating, although still very solid for summer. The upshot: The series premiered with 4.2 million and a 1.6 demo rating, but audiences always seem to slacken a bit after the season premiere. This one is holding up quite well in its third season, and while it is down a lot from season one when it averaged 4.5 million viewers, it still has the mass cable family viewing audience advertisers like on Sunday nights.
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| • OWN Keeps It Real on Saturday Nights
One of the Oprah Winfrey Network's most acclaimed reality series, Welcome to Sweetie Pie's, returns for its third season on Saturday at 10 p.m., leading out of Iyanla: Fix My Life at 9 p.m. Sweetie Pie's follows family matriarch "Miss Robbie" Montgomery and her family that runs two restaurants in St. Louis. Iyanla Vanzant is an author and inspirational speaker and in her series she visits folks to try to help them get their lives back together. The upshot: Sweetie Pie's averaged 768,000 viewers in its second season, up from 420,000 its first season, while Iyanla last season averaged 675,000. There was almost not a season three of Sweetie Pie's as problems between the family and the production company got so heated that it led to an intervention by, of all people, Iyanla Vanzant. Things were worked out and the intervention was actually filmed, although it's unclear whether any of that footage will be shown this season. Still, these are two of OWN's most popular series so expect as solid tune-in on Saturday night.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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