| Today's Top Stories | | #1 | 4As CEO Blasts Marketers Who Want to Delay Payments to Agencies
| | | Nancy Hill likens them to the Popeye cartoon character "Wimpy" whose famous line was "I'll kindly pay you Tuesday for a hamburger today." In a first-person article in Ad Age, Hill says the marketer practice of delaying payment beyond the traditional 60 days "wasn't right in Popeye's world and isn't right in our business." She labeled the marketers' actions "greedy" and "downright disgusting."
Why This Matters: The 4As, of course, is the ad agency trade organization, so it is expected that it would support its members on this issue. But Hill's rhetoric is particularly cutting and more than likely has lots of ad agency execs chuckling. It will be interesting to see if there's a response from the marketing side.
A Take: Ad Age
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| | #2 | Mars Aims at Hershey in TV, Social Media Campaign Touting 'Bites'
| | | New ads will tout Snickers Bites, which entered the market in May. The bite-size cubes mimic similar products from the Hershey Company. The campaign will feature 15-second commercials on broadcast and cable networks, and 30-second spots on Facebook and YouTube, among other online sites, The New York Times reports. The goal is to target younger consumers.
Why This Matters: Snickers is Mars' best-selling candy bar with sales of $1.3 billion in the U.S. and $2.7 billion worldwide in 2012, so the stakes are high. Expect Hershey to respond at some point, so we could see a candy battle throughout the summer and fall.
A Take: NYT
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| | #3 | McCann Wins Jose Cuervo Creative Account, Gotham Gets Media Business
| | | Proximo Spirits has taken over U.S. distribution of the Mexican tequila and its president and CEO Mark Teasdale tells Ad Age the plan is to make "considerable investments in brand building and innovation for the Jose Cuervo portfolio to accelerate its growth."
Why This Matters: For McCann, it is another recent account win on the heels of picking up the U.S. Postal Service, American Frozen Food Institute and Chevy. Gotham Direct has handled the Proximo brand portfolio since 2006.
A Take: Ad Age
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| #4 Facebook's Advertising Is Starting to Spiral Out of Control (Forbes)
#5 Brands Have to Act More Like Humans on Social Media Sites (Digiday)
#6 Groupon Launches Reservation Service Competitor to OpenTable (Adweek)
#7 Most Marketers Don't Have Strategy to Reach Email Readers via Mobile (MediaPost)
#8 Mobile Devices Increasingly Being Used to Watch Live Content (eMarketer)
#9 ESPY Awards Adds Nine New Sponsors (MediaPost)
#10 NBC Gets Mark Burnett's 'Bible' Sequel (B&C) |
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Average minutes per day that mobile device users worldwide spent watching live video on their smartphones during the first quarter of 2013, according to a survey by video publisher Ooyala.
—Reported by eMarketer
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| | MBPT Spotlight | More Ad Dollars Shifting to Mobile Search but Google-Enhanced Campaign Complicating Things for Marketers
By John Consoli
As marketers continue to innovate the ways they target audiences, new channels such as mobile advertising and programmatic display are showing the greatest increases in ad spending, according to a report on second-quarter digital advertising by IgnitionOne.
But the presence of Google's Enhanced Campaign, which reworks the measurement grid between devices, represents a growing shift for those marketers going forward.
The report states that total U.S. search ad spending in second-quarter 2013 was up 7% when compared to the same quarter in 2012. Retail was the strongest growth category in ad search, with spending in the second quarter up 18%.
However, U.S. mobile devices saw a triple-digit increase in spending in the second quarter compared to last year's second quarter with ad spending on smartphones up 106% and spending on tablets up 116%.
Breaking down that ad spending further, 59% of the total dollars spent on mobile devices in the second quarter came on tablets, with 41% on smartphones.
Within programmatic display ad spending, the two categories showing the most growth in the second quarter vs. last year were retail, up 130%, and travel, up 156%.
IgnitionOne is a cloud-based digital marketing technology company that provides proprietary platform services to clients including General Motors, La Quinta, Fiat, Ann Taylor, DirecTV and Travel Guard, along with agencies such as GroupM and iProspect.
The report was gleaned using new and historical data from tracking more than 100 billion impressions and more than three billion clicks on Google and Yahoo/Bing search networks, Google AdEx and other display networks from Jan. 1, 2006, through June 16, 2013.
What is the report's take on Google Enhanced Campaigns? And how has the increased flow of advertisers into the space shifted competition and pricing?
For more, click HERE
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| | Fates & Fortunes | • SARAH IVEY was named to the newly created position of global chief strategy officer at Initiative. She will report to Initiative global CEO Jim Elms. Ivey has been with Initiative since 2000 and was most recently executive VP, director of communications planning, worldwide. She also served as general manager of Initiative Canada and led the agency's stand-alone communications planning agency, Sandbox, which was dedicated to client Johnson & Johnson Canada.
• SOLEDAD O'BRIEN has joined Al Jazeera America as a special correspondent for its current affairs program America Tonight, while her production company, Starfish Media Group, will produce documentary specials for the new cable network, which will launch in August. O'Brien was most recently with CNN, where her morning show, Starting Point, was canceled at the end of March. She had been with CNN since 2003, and prior to that was with NBC News. She also recently signed a deal to join HBO's newsmagazine Real Sports with Bryant Gumbel, where she will contribute short-form segments.
• MEREDITH McGINN was promoted to senior VP of Cozi TV Network and LX TV Productions—both networks being part of the NBC Owned Television Stations—and JEFF KURTZ was promoted to senior VP of digital media and multicast sales at the NBC Group. McGinn joined the Group in October 2011 and helped develop and launch Cozi TV. Prior to that, she was director of news and content at WNBC in New York. Kurtz started with the Group in July 2012. In his expanded role, he will oversee digital sales operations and fulfillment teams for the NBC Owned TV Stations sites; this is in addition to overseeing all sales related activities of Cozi TV, LX TV Productions and the Digital Media and Digital Out-of-Home platforms, which include taxi cabs, gas stations and PATH trains.
• ANDREA FASULO was named senior VP of retail and movie marketing, Nickelodeon Group. She will develop and implement marketing initiatives to maximize profitability of Nickelodeon's consumer products. She will also manage Nickelodeon Movies' relationship with Paramount Pictures, coordinating licensing and promotional efforts around the films, many of which are based on Nickelodeon's TV properties. She was previously VP of integrated marketing, movie and video games, Nickelodeon Group. Fasulo joined Nickelodeon in 2001. Prior to that, she was with Cartoon Network.
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| | What They're Watching | BROADCAST RATINGS
CBS Wins as 'Big Brother' Has Low Sunday Debut
CBS won a slow Sunday as Big Brother fell from last week's premiere, as well as from last summer's Sunday debut. ABC's Celebrity Wife Swap and Whodunnit? each plummeted from last week to help ABC finish third. NBC's Crossing Lines was even with last week's two-hour premiere, putting NBC in fourth place for the night. Fox aired repeats.
For more, click HERE
CABLE RATINGS
NBA Draft Up Slightly for ESPN
ESPN's coverage of Thursday's NBA Draft averaged just fewer than three million viewers (2.99), a slight 1% increase over last year, according to Nielsen. The 4.5-hour telecast ranks as the net's second biggest audience for the annual event since it began televising it in 2003.
For more, click HERE
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| Overnight Ratings: Sunday, June 30
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | CBS
| BIG BROTHER
| 1.7
| 5.8
| NBC
| AMERICA'S GOT TALENT (R)
| 1.0
| 4.1
| ABC
| CELEBRITY WIFE SWAP
| 1.0
| 3.2
| FOX
| THE SIMPSONS (R) (8)
BOB'S BURGERS (R) (8:30)
| 1.0
0.9
| 2.5
2.3
| UNIVISION
| COPA CONFEDERACIONES FINAL (8)
PARODIANDO (8:30)
| 0.8
0.8
| 1.9
1.9
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | FOX
| FAMILY GUY (R) (9)
AMERICAN DAD (R) (9:30)
| 1.4
1.3
| 3.2
2.9
| CBS
| UNDER THE DOME (R)
| 1.1
| 5.1
| ABC
| WHODUNNIT?
| 1.0
| 3.2
| NBC
| LAW & ORDER: SVU (R)
| 0.9
| 3.8
| UNIVISION
| PARODIANDO
| 0.9
| 2.2
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| THE MENTALIST (R)
| 0.8
| 3.6
| NBC
| CROSSING LINES
| 0.7
| 3.7
| UNIVISION
| SAL Y PIMIENTA
| 0.7
| 2.1
| ABC
| CASTLE (R)
| 0.6
| 2.8
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • NBC Off to 'Siberia'...
NBC's Siberia—which reads like a cross between Survivor and Lost—premieres at 10 p.m. Monday. The scripted drama about a fictional reality show follows 16 participants who are visiting the real-life Tunguska region of Siberia, where an unexplained 1908 atomic-sized explosion destroyed an area of more than 830 square miles. The blast was thought to be caused by a meteor or comet—but was it? In the series, the contestants attempt to battle the elements and each other to survive a harsh winter at the location and win a cash prize. But when death and injury occur, participants begin to realize this isn't a game. The upshot: The series also harkens back to The Blair Witch Project and has been likened to the short-lived ABC drama series The River. NBC deserves some credit for giving more original summer scripted fare a shot. Siberia leads out of competition series American Ninja Warrior, which is making its summer premiere. Last summer it averaged 5.3 million viewers and a 1.7 18-49 rating. That should provide Siberia a decent lead-in.
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| • ...While Travel Channel Gets More Patriotic in Its Search for the 'Bizarre'...
Travel may have changed the name of its reality series Bizarre Food with Andrew Zimmern to Bizarre Foods America, but the longtime host still stars in the show's seventh season premiere. As expected, this season finds Zimmern sampling more continental bizarre fare. The premiere episode on Monday at 9 p.m. covers a Cambodian house party and a Mexican fair feast in Los Angeles. Among the foods Zimmern tries are pig head tamales and steamed chicken embryo. And that's just episode one. The upshot: This series has aired more than 100 original episodes and Zimmern, much like Anthony Bourdain who recently left the network to join CNN, has been a reality host staple for years. Travel Channel president Laureen Ong was quoted recently as calling this series "one of the cornerstones of this network." It's not for everyone, but expect Zimmern loyalists to return for another season.
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| • ...And Bravo Takes to the High Seas With a Full 'Deck'
Bravo's new reality series Below Deck, premiering Monday at 10 p.m., follows a group of five male and three female crewmembers living and working aboard a 164-foot yacht named Honor. Known as "yachties," the crew services groups of wealthy charter guests who pay handsomely to set sail. Naturally enough, dealing with their "demanding charter guests is not always smooth sailing," writes Bravo. Each crewmember has a different level of experience and the series focuses on their interactions with the guests and each other. The upshot: Series creators continue to come up with different twists for reality shows. One review described this as "a modern-day Downton Abbey at sea." The series cast seems right in Bravo's wheelhouse and it may well appeal to the network's viewers who flock to watch the Real Housewives franchise.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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