| Today's Top Stories | | #1 | General Mills to Relaunch Yoplait Greek Yogurt
| | | Olson was selected to create a campaign that will include new packaging and messaging for the brand to debut in July, according to Ad Age. The media portion will include TV and other platforms. It is the third time since 2010 that General Mills has revamped the brand in everything from formula to packaging to messaging.
Why This Matters: For its fiscal year ending May 26, U.S. Yoplait saw net sales decline by 5% to $1.35 billion and its Greek version of yogurt lags way behind its competitors in sales. Competitor Chobani this week announced 14 new flavors across its Greek portfolio. General Mills needs to play catch up quickly and make a splash in the minds of consumers.
A Take: Ad Age
|
| | #2 | New Ad Opportunity for Marketers as OWN Tests Daytime Soaps
| | | Former ABC soaps All My Children and One Life to Live, currently airing online, will get a 10-week limited run on Oprah Winfrey's cable network. If they draw decent viewership, they could become a permanent addition to the schedule. They will begin airing July 15 and run Mondays through Thursdays starting at 1 p.m.
Why This Matters: Winfrey says fans of the soaps have been urging her to pick them up. If current and new OWN viewers tune in, the soaps can not only become a new ad revenue stream for the network, but also another place for marketers wanting to reach women as a source of potential customers.
3 Takes: B&C | THR | Variety
|
| | #3 | Facebook Ramping Up Data Available to Its Advertisers
| | | David Baser, product manager for the social network, says advertisers now have more than double the amount of data to analyze the effectiveness of their purchases on the site, according to an Adweek report. He said Facebook's Ads Manager now includes expanded data in four areas—demographic, geographic, placement and ad accounts. Marketers will be able to compare the effectiveness of campaigns country vs. country. They will also be able to customize, save and schedule their analytics reports in ways that weren't available before.
Why This Matters: Facebook has more than 1 billion users worldwide, and giving marketers more user data that can assist them in preparing their digital campaigns can be a huge service.
A Take: Adweek
|
| #4 WPP CEO Tells Advertisers Who Want to Delay Payments: 'We're Not a Bank' (Ad Age)
#5 Walgreens CMO Outlines Digital Strategy (Digiday)
#6 Nielsen Exec Discusses Differences in Marketing to Boomers and Millennials (Media Life)
#7 Millennial Media Forms Partnership With Mullen's Mediahub (MediaPost)
#8 Nielsen Launches Cross-Platform Test in U.K. (MediaPost)
#9 Vitro Replaces Draftfcb as Petco Creative Agency (Adweek)
#10 Porsche Campaign Ties in With Speed Channel Show (MediaPost) |
|  | • 30.4
Percentage of U.S. lesbian, gay, bisexual and transgender (LGBT) smartphone users who use their phones to plan flights for personal vacations, according to a May 2013 survey by Digitas.
—Reported by eMarketer
|
| | MBPT Spotlight | Barnes and Noble's Nook Has Failed to Meet Consumers' Emotional Engagement Expectations
By Robert Passikoff, president, Brand Keys
It's time to commiserate for Barnes & Noble. The once-great brick-and-mortar citadel of books is back-pedaling on its Nook e-reader.
Why? Because customers' emotional engagement expectations for the most important purchase drivers in the e-book/tablet category—all-in-one convenience and organic operations—are not being met.
Real books haven't paid off for the company like they did in the pre-e-book era. B&N did respond with their e-book reader, Nook, but revenues have dropped there too. Year-over-year sales are down by about 35%.
The chain officially announced the other day that it will stop making the Nook color tablets. It will continue to offer the basic black-and-white e-readers, but won't be manufacturing the tablet line. Instead, it will work with a yet-to-be-named partner to make and co-brand that line of products.
Is it too little, too late?
You have to give B&N credit for trying to keep up with competition like Amazon and Apple, but it doesn't take a genius to read between the lines to see that B&N is looking to exit the hardware business.
Earlier this week, the company said they were planning to dramatically slash prices. And the decline of dedicated e-book readers hasn't helped their situation either.
Why is Barnes & Noble looking to exit the tablet business? How do e-readers rate against tablets in regard to expectations?
For more, click HERE
|
| | Fates & Fortunes | • JERRY BUHLMANN was named executive officer of Dentsu, the Tokyo-based media agency holding company. Buhlmann was most recently CEO of the Dentsu Aegis Network and CEO of Aegis Media, following Dentsu's acquisition of Aegis Group in March. Buhlmann had served as CEO of Aegis Group since 2008 before it was acquired by Dentsu and was given the new dual titles.
• PETER SHERMAN was named CEO of JWT New York. He was most recently executive VP and managing director of BBDO Europe. Prior to that, he was managing director for BBDO West in San Francisco. He was also executive VP, account director at BBDO New York and also held executive positions with McCann Erickson, FCB and Cramer-Krasselt.
• CHARLIE FOLEY was promoted to executive VP of the newly-created Digital Content Group at Discovery Communications. In that role, he will create, write and executive produce scripted and nonfiction series and formats for Discovery Networks in the U.S. and internationally. He will continue to oversee Animal Planet's development department. Foley is the creator, writer and executive producer of Animal Planet's Mermaids: The New Evidence, which was the network's most-watched program ever with 3.6 million viewers.
• KIRK HERBSTREIT has signed a long-term extension to his contract as college football analyst with ESPN Sports. The new deal will keep him on board both ESPN and ABC sports telecasts through 2022. Herbstreit will continue to call ABC's Saturday Night Football package and make weekly appearances on a variety of ESPN college football shows, including ESPN College GameDay. He will also be in the booth for the coming season's editions of the Rose Bowl and the BCS Championship.
|
|
| | What They're Watching | BROADCAST RATINGS
'Big Brother' Ties Lowest Premiere
CBS premiered the new season of Big Brother on Wednesday, which was down from last summer's debut and tied as the series' lowest-rated premiere. The American Baking Competition was flat in its move to 9 p.m. CBS finished in second place. Fox won the night as MasterChef improved. In fourth was ABC, which aired a mix of repeats and originals. Family Tools fell, while How to Live With Your Parents ended its brief run down slightly from last week. Nightline: The Lookout also dropped. NBC and The CW aired repeats.
For more, click HERE
CABLE RATINGS
TNT's 'Rizzoli & Isles' Returns Up Double-Digits
TNT's Rizzoli & Isles came back strong for its fourth season Tuesday, drawing 6.6 million total viewers, up 18% from the show's third season premiere last year. Rizzoli & Isles also grew 17% among adults 18-49 with 1.8 million viewers and 19% among adults 25-54 with 2.3 million viewers. The premiere ranks as basic cable's top series telecast of the summer among total viewers and adults 25-54.
For more, click HERE
|
| Overnight Ratings: Wednesday, June 26
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | CBS
| BIG BROTHER
| 2.1
| 6.3
| FOX
| MASTERCHEF
| 2.1
| 5.4
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.4
| 3.7
| NBC
| DATELINE
| 1.2
| 5.5
| ABC
| THE MIDDLE (R) (8)
FAMILY TOOLS (8:30)
| 0.8
0.7
| 3.6
2.9
| CW
| ARROW (R)
| 0.4
| 1.5
|
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | FOX
| MASTERCHEF
| 2.4
| 6.1
| UNIVISION
| AMORES VERDADEROS
| 1.6
| 4.3
| CBS
| THE AMERICAN BAKING COMPETITION
| 1.2
| 5.1
| NBC
| LAW & ORDER: SVU (R)
| 1.1
| 5.0
| ABC
| MODERN FAMILY (R) (9)
HOW TO LIVE WITH YOUR PARENTS (9:30)
| 1.1
0.9
| 3.6
3.0
| CW
| SUPERNATURAL (R)
| 0.4
| 1.2
|
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | UNIVISION
| QUÉ BONITO AMOR
| 1.5
| 3.7
| CBS
| CRIMINAL MINDS (R)
| 1.2
| 5.6
| ABC
| THE LOOKOUT
| 0.9
| 3.5
| NBC
| CHICAGO FIRE (R)
| 0.7
| 2.9
|
|
|
|
|
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Hell's Kitchen' Sizzling This Summer
This Fox cooking competition series is still producing relatively solid summer viewership for the network. Fox premiered a lengthy season 11 in March that is continuing to run into the summer. This season there are 20 contestants instead of the usual 18, with the winner receiving a head chef position at Gordon Ramsay Pub & Grill in Caesars Palace in Las Vegas. Chef and restaurateur Ramsay is again putting the aspiring chefs through intense culinary challenges to prove that they have what it takes to be a head chef. The upshot: This season Hell's Kitchen is averaging about 5 million viewers and a 2.0 18-49 demo rating. It first competed with NBC's hit singing competition The Voice on Tuesdays during the regular season before moving to its current 8 p.m. Thursday time period where American Idol completed its season. Head-to-head vs. The Voice, it averaged 4.9 million viewers and a 1.9. Since moving to Thursdays, Hell's Kitchen has averaged 5.3 million viewers and a 2.1 demo rating—decent numbers for a summer series.
|
| • 'Wipeout' Not Wiping Out Its Competitors
ABC's wacky obstacle-course competition returned for its sixth season with all new episodes in early May on Thursdays at 8 p.m. ABC entertainment brass did this series no favors by putting it on head-to-head with two of the most-watched series on television—CBS' The Big Bang Theory and Fox's American Idol. After two more weeks on the air, ABC preempted it for three weeks to televise the NBA playoffs. So Wipeout will be returning to the air Thursday for the first time since May 29. So far, its four episodes this season have averaged 4.2 million viewers and a 1.2 18-49 rating. Thursday night's episode will be themed "Brain vs. Brawn" as contestants with brainy jobs compete with beefed-up hard bodies. The upshot: This is a solid summer series that the network should have not premiered until after the NBA playoffs. Advertisers like it because it is a family viewing show and draws lots of kids 2-11 and teens 12-17. Yes, 18-49 ratings aren't the end-all for some marketers.
|
| • 'Pawn Stars' Continues to Shine
This hit History Channel series is now four weeks into its seventh season, airing in its new time period at 9 and 9:30 p.m. on Thursdays, with those eight episodes averaging 4.5 million viewers and a 1.3 18-49 demo rating. Pawn Stars, which centers on the Gold & Silver Pawn Shop in Las Vegas, has consistently been the most-watched series on cable. Last season the series averaged about 3.5 million viewers and a 1.2 18-49 rating, so the network's decision to shift it to Thursdays has worked out well so far. The upshot: Since Thursdays offer more potential for big bucks in advertising from movie studios and retailers, History has to be laughing all the way to the bank. And marketers advertising in the series have to be glad there is this solid summer alternative to the broadcast networks.
|
|
|
| |  |  |
|
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
|
| | |  |
| | | | | | |
