| Today's Top Stories | | #1 | Digital Marketers Quickly React to DOMA Ruling With Twitter Ads
| | | Shortly after the U.S. Supreme Court ruled to overturn the Defense of Marriage Act, MasterCard and ABC Family purchased Promoted Tweets around the #gaymarriage hashtag, Adweek reports. MasterCard is promoting an LGBT-focused and Twitter-based NYC Pride sweepstakes initiative, while ABC Family is bringing awareness to its summer series The Fosters, which centers on an interracial lesbian couple's family.
Why This Matters: Both real-time ads make sense for the respective marketers and are prime examples of the use of social media at its best.
A Take: Adweek
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| | #2 | FTC's Brill Urges Congress to Legislate New Data Privacy Regulations
| | | Commissioner Julie Brill wants the legislators to enact a law that would allow people to access information about them that data collectors have stored, to correct misinformation and to control how it is shared, Ad Age reports. Brill said such a law could operate in tandem with the browser-based Do Not Track standard now in development. Brill says she's concerned that mobile device IDs are personally identifiable.
Why This Matters: Such a law could have an impact on companies that connect offline data about consumer purchases and interaction with digital and behavioral data for ad targeting. The Direct Marketing Association issued a statement it doesn't believe Congressional action in this area is justified.
A Take: Ad Age
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| | #3 | Marketing Plays Big Role in Boston Market's Rib Success
| | | Boston Market introduced its St. Louis-style ribs in April as a limited-time menu offering, but has now added the item permanently. Contributing to getting customers to try the ribs was a campaign that included 15- and 30-second national cable TV spots, local TV ads in key markets and a full-page FSI buy with a $2-off coupon. But perhaps the biggest publicity getter was a "Rib-bate" offer on April 15 promoted via Twitter and Facebook that led to more than 230 local TV stations mentioning the promotion in their tax-day news stories, MediaPost reports.
Why This Matters: The unique "Rib-bate" promotion shows that sometimes marketers can get free publicity if their campaign or idea is different enough. Boston Market's sales are up 16% since the ribs were introduced in April and meals with ribs now account for 18% of all the chain's transactions.
A Take: MediaPost
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| #4 FTC Tells Search Engines to More Clearly Identify Ads (NYT)
#5 General Mills Ramps Up Social Media for 37 Brands (Adweek)
#6 Commercials With Gay Emphasis Moving to Mainstream Media (NYT)
#7 Mindshare CEO Says Ad Industry Is Moving Toward Less Planning (Ad Age)
#8 Analysis: Omnicom the Dominant Holding Company Tech Influencer (MediaPost)
#9 VML Buys Stake in South African Digital Agency Native (MediaPost)
#10 Brands That Are Getting the Most Social Buzz (Digiday) |
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Percentage of U.K. Internet users ages 20-24 who feel that free online services are less valuable than paid online services, according to a survey from U.K. media law firm Wiggin.
—Reported by eMarketer
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| | MBPT Spotlight | The Most Influential Consumer Segment Since Baby Boomers—Upscale Latinos
By John Consoli
There's no disputing that Hispanics in the U.S. are consuming media at a growing rate, and that marketers are spending more ad dollars to reach this growing market.
Kantar Media's recently released ad spending data for the first quarter of 2013 finds that when compared to most general-audience media platforms in terms of ad growth, Hispanic media showed significant increases compared to English-language media.
Through the first three months of 2013, Spanish-language TV was up 13.5% in ad revenue for the seventh consecutive quarter of double-digit increases. Meanwhile, general-audience cable was up 5.2% in ad revenue, while the English-language broadcast networks were down by 5.2%.
And those increases also carried over to magazines and newspapers. Hispanic print magazine ad revenue for the first quarter was up 12%, compared to just 1.8% for general-market consumer magazines. Hispanic newspaper ad revenue, while up just 1.4%, increased, while English-language national newspaper ad revenue declined by 9.2% and local newspaper ad revenue dropped 3.3%.
But while the Hispanic marketplace has become a game changer for many marketers, not every Hispanic consumer is created equal. A recently released Nielsen study finds that within the broader Hispanic demographic is what it describes as "a powerful core segment" that accounts for 37% of Latino spending power.
According to Nielsen and the Association of Hispanic Advertising Agencies, "this viable and sophisticated market of upscale Latinos lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands."
Who comprises this upscale Hispanic demographic? And how does their media consumption differ from the general population?
For more, click HERE
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| | Fates & Fortunes | • ROB BUCHNER was appointed CEO of Campbell Mithun, the Minneapolis-based agency. He succeeds Steve Wehrenberg, who left the agency to take a post at the University of Minnesota's School of Journalism and Mass Communications. Buchner previously spent 24 years at Minneapolis-based Fallon, where had been chief marketing officer since 2004. Buchner had worked with his brother Mike, who is CEO of Fallon, since 1989.
• ERIC BADER was named to the newly-created position of chief marketing officer at social media ad network RadiumOne. Based in New York, Bader will oversee brand development, strategic partnerships and all marketing-related activities. He was most recently CEO of Mobilize. Prior to that, he was chief strategy officer at media agency Initiative from 2010-12, held posts as a managing director at MediaVest, as online director at CSTV and as a senior partner of digital at Ogilvy & Mather.
• LYNN POWER has resigned from her five-year post as president of the New York office of Arnold. She joined Arnold in 2005 as a group account director and was named president of the New York office three years later. Prior to Arnold, she held positions at BBDO and McCann Erickson. Arnold Worldwide CEO Robert LePlae will oversee the New York office until a replacement is hired.
• Independent agency gyro has named AURO TRINI CASTELLI head of strategy and LAUREN GLAZER client services director. Trini Castelli was most recently at Draftfcb, where he was senior VP and global strategy director for Mondelez's Oreo brand. Glazer was most recently at BBDO as senior VP, account director and prior to that, was with Wieden + Kennedy.
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| | What They're Watching | BROADCAST RATINGS
NBC Wins as 'Talent' Falls to Season Low
NBC won Tuesday though America's Got Talent sunk to a season low, while Off Their Rockers at 8:30 p.m. was even with its last original in March. Fox was in second as So You Think You Can Dance improved. ABC's Extreme Weight Loss was up from its last episode three weeks to put the network in third. CBS and The CW aired repeats.
For more, click HERE
CABLE RATINGS
'Love & Hip Hop' Lands on Top Monday
VH1's Love & Hip Hop won Monday night with a 1.7 adults 18-49 rating, down a tenth from last week. WWE Raw on USA Network came in second with a 1.4 rating, also down a tenth from the prior week.
For more, click HERE
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| Overnight Ratings: Tuesday, June 25
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | FOX
| SO YOU THINK YOU CAN DANCE
| 1.7
| 4.7
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.5
| 3.8
| NBC
| OFF THEIR ROCKERS (R) (8)
OFF THEIR ROCKERS (8:30)
| 1.1
1.1
| 4.0
4.2
| ABC
| EXTREME WEIGHT LOSS
| 1.1
| 3.8
| CBS
| NCIS (R)
| 1.0
| 8.0
| CW
| HART OF DIXIE (R)
| 0.2
| 0.8
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| AMERICA'S GOT TALENT
| 2.4
| 9.5
| UNIVISION
| AMORES VERDADEROS
| 1.7
| 4.2
| FOX
| SO YOU THINK YOU CAN DANCE
| 1.5
| 4.2
| ABC
| EXTREME WEIGHT LOSS
| 1.3
| 4.0
| CBS
| NCIS: LOS ANGELES (R)
| 0.8
| 6.0
| CW
| AMERICA'S NEXT TOP MODEL (R)
| 0.2
| 0.6
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| AMERICA'S GOT TALENT
| 2.7
| 10.5
| UNIVISION
| QUÉ BONITO AMOR
| 1.3
| 3.5
| CBS
| PERSON OF INTEREST (R)
| 0.8
| 5.1
| ABC
| BODY OF PROOF (R)
| 0.7
| 2.8
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • CBS Greets New Houseguests on 'Big Brother'
The CBS summer reality series will welcome 16 new houseguests competing for a $500,000 grand prize when it premieres its 15th season on Wednesday at 8 p.m. This year's competitors include eight men and eight women ranging in ages 22 to 37. In addition to Wednesday nights, the series will also begin airing every Sunday and Tuesday night into the September finale. This season, the house will have 65 cameras and 98 microphones recording 24 hours a day. In a couple of new twists, this season three houseguests each week will be nominated for eviction and viewers will be able to vote for a weekly "Big Brother MVP." Off-network late hours will be viewable on cable network TVGN and viewers can buy subscriptions to see a 24/7 feed on CBS.com. The upshot: Big Brother has held up over its run as one of the most-watched summer shows. Last season, it averaged six million viewers on Wednesday with a 2.2 18-4 9 rating, and similar numbers on its other two nights. Expect a tune-in north of seven million to greet the new houseguests Wednesday.
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| • 'MasterChef' Hopefuls Turn Up the Heat on Fox
Fox's cooking competition series returned for a fourth season on May 22 with a special two-hour premiere, and has been airing two hours' worth of episodes in the 8-10 p.m. time period since. The series opened with close to 100 wannabe "MasterChefs" from 26 different states and all walks of life selected from the tens of thousands who auditioned for the series. They have been whittled down to the finalists by judges and restaurateurs Gordon Ramsay, Graham Elliot and Joe Bastianich. The ultimate winner of the series receives $250,000 and title of MasterChef. The upshot: MasterChef is once again one of the higher rated series on broadcast during the summer, averaging more viewers than it did last summer. Through its first five weeks, it is averaging 6.2 million viewers and a 2.3 18-49 rating. Last Wednesday night vs. an NHL Stanley Cup Finals game on NBC, MasterChef pulled in an average 5.5 million and a 2.2 rating for the hour. On Wednesday night, last year's winner Christine Ha returns with a challenge for the amateur chefs.
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| • 'Futurama' Delivering Final Episodes
This Matt Groening-David Cohen animated science fiction series initially aired on Fox, then in repeats on Adult Swim and is now currently in first-run on Comedy Central. Last week, Futurama began the second half of its seventh and final season. The series follows the adventures of Philip J. Fry, a pizza delivery boy who is cryogenically frozen for 1,000 years and when awakened, begins working for his great-nephew Professor Farnsworth's delivery company. The series aired on Fox in first run from 1999-2003 before moving to Adult Swim after Fox canceled it. Comedy Central began running first-run episodes in 2010. The upshot: The series, while not as successful as another previously canceled and revived animated series—Family Guy—Futurama found a loyal following of viewers on cable. Since being picked up by Comedy Central in first run, however, its audience has dwindled. In 2010, it averaged 2.6 million viewers, in 2011 it drew 2.3 million and in 2012 it averaged 1.7 million. Its first two half-hour episodes of the summer last Wednesday at 10 p.m. averaged 1.5 million viewers and a 0.8 18-49 rating. Not bad for a series that's been around for 14 years. The series finale will air on Sept. 4, although Groening says he is not averse to continuing it if he can find a network to carry the series.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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