| Today's Top Stories | | #1 | Unilever Told to Discontinue Dove 'Barbed Wire' Campaign
| | | The National Advertising Division ruled that ads for Dove Deep Moisture Body Wash introduced last fall made disparaging and unsupported claims against competitors. Dial Corporation filed the complaint, supported by Procter & Gamble, whose Olay brand was singled out for criticism in the campaign.
Why This Matters: This is a self-regulatory matter at this point and Unilever is appealing the NAD decision to the National Advertising Review Board. The New York Times reports that between 2010 and 2012, 19 NAD rulings were appealed to the NARB and none were overturned. Unilever says it will continue to run the campaign while the decision is being appealed.
A Take: NYT
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| | #2 | U.S. First-Quarter Ad Spending Flat Overall, But Hispanic TV Sales Up 13.5%
| | | Marketers spent $30.2 billion during the first three months, down 0.1% from a year ago, according to Kantar Media data. Overall TV ad spending was up just 0.3%, but Spanish-language TV spending was up double-digits for the seventh consecutive quarter. Cable TV was up 5.2%; spot TV, down 2.4%; syndication, down 1.1%; and broadcast TV, down 5.2%.
Why This Matters: The Hispanic TV audience continues to grow, and the Hispanic ad marketplace becomes an increasingly viable alternative to English-language TV for marketers.
3 Takes: Ad Age | B&C | Adweek
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| | #3 | Bumble Bee Embarks on $25M Marketing Campaign for New Frozen Food Line
| | | The brand had no measured ad spending in major media last year and only $79,000 in 2011, according to Kantar Media, but is going all out to promote its new Bumble Bee SuperFresh line. The campaign includes a commercial airing on television, on a special SuperFresh website and on YouTube; radio spots; magazine ads; coupon inserts in newspapers; and other digital elements, The New York Times reports.
Why This Matters: The size of the campaign is indicative of how important this new line is to the company's corporate execs. Bumble Bee is known primarily for its canned tuna products, but SuperFresh can open up a huge new sales revenue stream. "It's clearly a big departure for us," says Chris Lischewski, chief executive of Bumble Bee Foods, who adds that after "quite a bit of cost inflation" recently in tuna, the company's execs wanted to look at "where else does the Bumble Bee brand have to play."
A Take: NYT
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| #4 Why Smart Content-Sponsored Solutions Aren't Attracting Marketers Yet (Ad Age)
#5 Kelley Blue Book Enters Marketing Partnership With Quaker State (MediaPost)
#6 Walmart CMO Talks About the Chain's Grocery Ads (Ad Age)
#7 Hampton Hotels Joins Rivals Marketing to Millennials (MediaPost)
#8 Debunking Programmatic Ad-Buying Myths (Digiday)
#9 Dollar Shave Club Finding Traditional TV Can Be Cost Efficient (Ad Age)
#10 'Daily Deals' Still an Effective Tool in Marketing Restaurants (eMarketer) |
|  | • 22.2
Percentage of U.S. Internet users who said they purchase deals on a monthly basis from daily deals services in March 2013, according to a survey by AYTM Market Research.
—Reported by eMarketer
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| | MBPT Spotlight | There's Value for Agencies in Cannes Lions Awards
By John Consoli
The annual Cannes Lions International Festival of Creativity bills itself as the world's biggest celebration of creativity in communications, and this year more than 34,000 advertising entries from all over the world were showcased.
The more than 11,000 attendees from some 90 countries who attend the seven-day event—which just ended on June 22—go to workshops, exhibitions and screenings and network with their creative and media agency colleagues.
The cost for agencies, many of which send dozens of execs, is steep and many in the ad community say—not for attribution—that it's just one big party.
However, the value of winning a Cannes Lions award (or two or more) can justify the expense an agency incurs when sending its execs.
That's the viewpoint of Brian Wieser, senior research analyst of Pivotal Research Group, who in a report released on Monday said agencies that win Cannes Lions awards raise their stature in the industry and their ability to garner new clients or receive higher payment from existing ones.
"Awards such as the Lions are important because they mean agencies can justify higher margins from their clients," Wieser said, adding that "awards from events such as the Lions make an agency more appealing to prospective employees, meaning agencies can secure better talent and pay less for their talent because these agencies become more appealing to work for."
Which agencies won the most awards? And why does Wieser think the Cannes Lions Awards are valuable to winning agencies?
For more, click HERE
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| | Fates & Fortunes | • RICHARD BERTODATTI JR. was named executive director of digital video ad sales at Condé Nast Entertainment. He most recently spent five years in video ad sales positions at Google, and prior to that spent 12 years at NBCUniversal in various ad sales positions across network, cable and digital properties.
• LEIF ROLL was named VP of marketing at State Farm, replacing PAM EL, who left the company after 11 years, Ad Age reports. Roll joined State Farm in 1999 as assistant VP of marketing and in 2004 was named a VP, but served under El until her departure.
• JONATHAN GREENBERGER was named executive broadcast producer of ABC News' This Week with George Stephanopoulos. He replaces Sandy Cannold, who was named executive producer and senior business editor of ABC News in April. Greenberger is returning to This Week where he was previously senior producer, prior to taking time away to earn his JD from Stanford Law School. Greenberger will report to Robin Sproul, Washington bureau chief and executive in charge of This Week.
• SETH ROGIN has joined Mashable as chief revenue officer. He was most recently VP of advertising at The New York Times. According to Ad Age, Rogin will handle some of the duties previously overseen by Ken Detlet, senior VP of sales and marketing, who left Mashable in March to join the Associated Press. However, Rogin's role will be expanded and he will oversee the media company's event business.
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| | What They're Watching | BROADCAST RATINGS
'Under the Dome' Off to Strong Start
CBS' adaptation of Stephen King's Under the Dome got off to strong start on Monday. The series premiere tied the debut of Fox's The Following, which aired during the 2012-13 season. Only NBC's Revolution had a larger premiere of any drama during the past season. Airing repeats from 8-10 p.m., CBS finished in second. NBC won the night airing Game 6 of the 2013 Stanley Cup Finals, which saw the Chicago Blackhawks win the title with two goals in the last minute of play. The game is on track to be the series' most-watched. ABC's The Bachelorette improved from last week, while Mistresses fell slightly to place ABC in third. Fox's The Goodwin Games rose and The CW's Oh Sit! ended its second season even with last week.
For more, click HERE
CABLE RATINGS
'Mad Men' Season Six Finale Steady With 2.7 Million Viewers
The sixth season finale of AMC's Mad Men drew 2.7 million viewers at 10 p.m. on Sunday according to Nielsen, on par with its season five ender last year and tied for the drama's most-watched finale ever.
For more, click HERE
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| Overnight Ratings: Monday, June 24
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | NBC
| 2013 NHL STANLEY CUP FINAL
| 2.4
| 6.7
| ABC
| THE BACHELORETTE
| 1.8
| 6.2
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.4
| 3.7
| CBS
| HOW I MET YOUR MOTHER (R) (8)
2 BROKE GIRLS (R) (8:30)
| 1.2
1.3
| 4.5
4.6
| FOX
| RAISING HOPE (R) (8)
THE GOODWIN GAMES (8:30)
| 0.8
0.6
| 2.2
1.6
| CW
| OH SIT!
| 0.3
| 1.0
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| 2013 NHL STANLEY CUP FINAL
| 3.1
| 8.0
| ABC
| THE BACHELORETTE
| 2.0
| 6.6
| CBS
| THE BIG BANG THEORY (R) (9)
THE BIG BANG THEORY (R) (9:30)
| 1.9
2.0
| 6.6
7.2
| UNIVISION
| AMORES VERDADEROS
| 1.5
| 4.0
| FOX
| NEW GIRL (R) (9)
ANGER MANAGEMENT (R) (9:30)
| 0.6
0.5
| 1.4
1.6
| CW
| THE CARRIE DIARIES (R)
| 0.1
| 0.4
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| 2013 NHL STANLEY CUP FINAL
| 3.6
| 9.0
| CBS
| UNDER THE DOME
| 3.2
| 13.1
| ABC
| MISTRESSES
| 1.1
| 3.7
| UNIVISION
| QUÉ BONITO AMOR
| 1.1
| 3.1
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Perception' Gets 'Rizzoli & Isles' Lead-In
Two of TNT's most-watched dramas return on Tuesday, with Perception premiering its second season leading out of the fourth season of Rizzoli & Isles. Perception, which stars Eric McCormack as an eccentric neuroscience professor with paranoid schizophrenia who is recruited by the FBI to help solve complex cases, averaged over four million viewers and a 0.8 18-49 demo rating last summer leading out of The Closer and later Major Crimes on Mondays. It now moves to Tuesday at 10 p.m. leading out of Rizzoli & Isles, which averaged 5.3 million viewers and a 1.1 18-49 rating last summer. Scott Wolf (Party of Five, Everwood) joins Perception as a district attorney and estranged husband of costar Rachael Leigh Cook. Rizzoli & Isles has been one of the most-watched scripted series on cable and the most-watched on Tuesday nights during the summer. It stars Angie Harmon as a detective and Sasha Alexander as a medical examiner working together to solve crimes in Boston. The upshot: This is a heavy-duty two-hour drama block for TNT that draws a sizable summer audience, and one that should be of interest to lots of advertisers.
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| • 'Catfish' Returns to Keep Digital Daters Honest
This MTV reality series took the network's millennial audience by storm last fall and winter, averaging 2.2 million viewers and a 1.3 18-49 rating and nearly double that rating among viewers 12-34. The hour-long series follows Nev Schulman, whose own online love drama was the subject of the Catfish movie. Now Schulman and filmmaker Max Joseph detail the experiences of young people who form online relationships without ever having met each other. Schulman eventually films their initial meetings. The series aired 12 original episodes at 11 p.m. on Mondays in its first season from November through February. The second season will air on Tuesdays at 10 p.m. and includes 16 new episodes. The upshot: Catfish is very popular with hard-to-reach younger millennials, including the younger Gen Z, and is a good way for marketers to reach these elusive consumers. MTV will televise the complete first season beginning Tuesday morning and running right into the second season premiere.
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| • Betty White Is Back on NBC
An original episode of the nonagenarian-hosted reality series Off Their Rockers will air on Tuesday at 8:30 p.m. The hidden-camera comedy, in which a group of senior citizens prank unsuspecting younger people, will also air fresh episodes on July 9, when Ed Asner will make an appearance. Asner costarred with White in The Mary Tyler Moore Show in the mid-1970s. White is still a TV celebrity, doing well with her TV Land sitcom Hot in Cleveland. The upshot: Off Their Rockers was not a megahit on NBC this past season, but its 4.8 million viewer average on Tuesdays at 8:30 p.m. is higher than just about all of NBC's scripted sitcoms. It also averaged a 1.4 18-49 demo rating, which was greater than 30 Rock and Community. Off Their Rockers also had a median age audience of 52, much lower than maybe half of all broadcast network series.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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