Doug Aitken's "Mirror" Display, Dish's App and API, 5D Filmmaking, 4K Editing, Ultra HD Delivery
June 28, 2013
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Multimedia artist Doug Aitken's 12-story LED display wraps around the northwest corner of the Seattle Art Museum. This display is supplemented by vertical LED strips located above and below the video wrap. Working together, the horizontal display and strips come alive with a mixture of video imagery, stills and colors.
While some major programmers like ESPN take a wait-and-see approach to 4K, TV makers are working on ways to supply Ultra HD content that can take advantage of the pricey sets they're trying to sell to consumers.
Dish Network is set to launch a program that will extend a bridge to the innovative, yet fragmented, market of second screen applications and services that help viewers discover video content or become more engaged with what they're watching on TV.
With quadruple the information of HD contained in the massive 4K files, it is going to be the editors who will be relied upon to realize the potential of this new production format.
Clear Channel Chairman/CEO Bob Pittman, in an interview with Joel Denver of All Access, says, "If you look at how streaming costs are set up, most radio companies are either not going into it or doing a little as it's too damn expensive not getting enough return. So the pressure is on everyone to find a solution that's not taking money from one person's pocket to put it into the other."
"Frances Ha" director Noah Baumbach, recalls cinematographer Sam Levy, "was interested in making a black-and-white film with a small crew and minimal equipment, in the production style of the French New Wave. He was curious about the Canon 5D as a tool for working this way."
"4K is going to help on the media side to create a 'wow' factor for reaching an audience," predicts Leonard Wong, vice president of technology at RMG Networks. "We wanted to change some of the experience with digital signage. We recognize that there is a proven model for digital signage today, but we wanted to take it to the next level."