วันพฤหัสบดีที่ 31 สิงหาคม พ.ศ. 2560

Mix Sound for Film Editing Panel Tackles Today's Challenges, Sept. 16

Mix Presents the 4th Annual
Sound for Film and Television
Date: September 16, 2017
Location: Sony Pictures Studios, Culver City, Calif.

Mix Sound for Film and TV Editing Panel Tackles Today's Challenges

EVENT IS ONLY 2 WEEKS AWAY!

11:00 a.m.: MIX Panel Series—Editing
One Soundtrack, Multiple Formats:
Preparing Immersive Audio for Any-Sized Screen

There are big budgets and small budgets, big productions and small productions—but no matter the size or scale of the project, the audio team has to create high-quality sound for multiple delivery formats, immersive and stereo. As the demands increase, so do the challenges facing post-production sound artists. This panel will outline how sound supervisors approach different type budgets and different type formats, from 5.1 stems to immersive tracks for Theatrical, Television, and home theater and streaming delivery. The key is that workflows and decision-making need to be flexible and innovative.

Panel Sponsored by


Visit MixSoundforFilm.com for updates and to register!

• For information on conference content, contact tkenny@nbmedia.com
• For information on becoming a sponsor, contact:
SUE HORWITZ, 323-697-7186, sue@audientmarketing.com
GENE KINSELLA, 773-988-2015, g.kinsella@comcast.net
ZAHRA MAJMA, 212-378-0400 x517, zmajma@nbmedia.com
JOANNE MELTON, 917-281-4723, jmelton@nbmedia.com
DEBBIE ROSENTHAL, 212-378-0473, drosenthal@nbmedia.com


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Guide to Media Storage Now Available

TV Technology and Digital Video Guide to Managing Media Storage: Strategies for Broadcast & Video Production
Digital Edition
is
Now Available

The industry has come a long way from the days of VTR tapes and Profile servers. The storage requirements of today span a vast landscape, driven by the needs of emerging IP technologies. In this ebook, we cover the evolution of media storage technology taking into account the impact of IP, the cloud as well as both "software as a service" and even now "hardware as a service." Whatever your storage needs, you'll find many of the answers in our new ebook.

To check out the digital edition of the Guide to Managing Media, click here.


 


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Media Buyer + Planner: Fox Kicks Off Sixes; New Anti-Fraud Effort

 
 
 

Media Buyer & Planner Today

 

August 31, 2017

 
 

Media Buyer & Planner Today
 
Twitter   Facebook  
 
 

Top Stories
 
 
 
#1 Fox NFL Telecasts to Include Six-Second Ads
The network which first tested running six-second ads on its telecast of the Teen Choice Awards in mid-August and plans to do so on primetime entertainment shows this season, will also run those short-length ads during its Sunday NFL games this fall, The New York Times first reported. The first ads will appear on Fox on Sept. 10 just prior to kickoff of each of the network's games on NFL opening weekend. Fox is also selling them for the upcoming MLB World Series and other "marquee" sporting events. Since Fox is placing the ads in potentially high viewing locations in the telecasts, such as right before kickoff, sources tell The Times that the network has been able to charge hefty prices. While the ads are being sold as part of packages, a six-second ad could cost as much as $200,000.
WHY THIS MATTERS: Six-second ads have been popular among online viewers, but the jury on how well they will work on linear television is still out. Dave Penski, who oversees media investments for Publicis Media Exchange Americas, says the short ads might not work for brands aiming to sell complicated products but could work well for large sports advertisers who simply want to reinforce long messages or remind consumers about already recognizable products.
Three Takes: NYT | Ad Age | B&C
 
#2 Trade Desk To Screen Ads to Fight Fraud
The company that provides software for agencies and marketers who buy digital ads has added what it is calling a "game-changing" service in combating digital ad fraud, Ad Age reports. The Trade Desk has partnered with cyber-security firm White Ops in a deal under which every ad impression, in real time, even before marketers have a chance to bid on it, will be scanned for safety. White Ops and The Trade Desk will co-locate servers and data centers in North America, Europe and Asia to scan every biddable impression in real-time.
WHY THIS MATTERS: "Other companies will talk about fighting ad fraud, but they don't," says Jeff Green, Trade Desk CEO. "They sell fear." He adds, that the new program, rather than offering some pay back to marketers after an ad runs on a fraudulent site, will "evaluate every single impression so it's not sold in the first place" if it is fraudulent.
A Take: Ad Age
 
#3 Twitter Exchange Offers Viewability Measurement
The social media platform's mobile ad exchange MoPub is incorporating viewability measurement support from independent measurement providers Integral Ad Science and Moat. Publishers using the MoPub exchange will now be able to offer in-app ad inventory that is measured for viewability in the more than 49,000 apps. Publishers on MoPub who want to measure viewability can download the software. Media buyers interested should contact their Twitter account teams or demand-side-platform partners.
WHY THIS MATTERS: Meridith Miller, MoPub's head of commercial partnerships, cites a Credit Suisse study that found the percentage of marketers concerned about viewability in digital advertising rose 63% in March alone, compared to the three months earlier. So tools like these are now considered vital by advertisers.
Two Takes: MediaPost | Adweek

 
 

 

 

 
 

 
 
#4 Trademarking Colors A Legal Challenge (Adweek)

#5 Marketers Using Data from Telecoms (MediaPost)

#6 Gannett Grows Events Business (Digiday)

#7 Innovation Needed to Keep Teens Social Media Active (eMarketer)

#8 Ogilvy Enters Outer Space Race (Adweek)

#9 Client Pitch Nightmares (Digiday)

#10 Staff Cuts Planned at ABC (WSJ)

 
 

Stat Of The Day
 
 

74
Percentage of U.S. consumers who say they are overwhelmed by the number and frequency of emails they receive, according to a study by Edison Software. Some 44% of respondents said they spend hours deleting emails they don't want, while 32% said they receive as many as 100 emails a day. Hetal Pandya, co-founder and marketing VP at Edison, says marketers should give their customers an opportunity to personalize their communications preferences.
– Reported by MediaPost

 
 

 

 

 
 

 

Ratings
 
 

Upticking Fox, Steady NBC Split Win
by Michael Malone

Fox and NBC were the top ratings grabbers during Wednesday primetime, both with a 1.2 rating in viewers 18-49, per the Nielsen overnights, and a 5 share. 

Two episodes of Fox's MasterChef did a 1.1 and a 1.3, up over last week's 1.0 and 1.1. 

On NBC, the America's Got Talent results show did a flat 2.0, with 11.1 million total viewers, before a double run of Marlon posted a 1.2 and a 1.0, also level with last Wednesday's performance. A Law & Order: SVU repeat closed out prime. 

CBS weighed in at 0.9/4. Big Brother ticked up 6% to a 1.8 and Salvation was up 25% to 0.5, before a repeat of Criminal Minds

ABC was at 0.7/3, with repeated comedies and then 20/20 at 0.7.

Telemundo scored a 0.6/3 and Univision a 0.5/2.

The CW was at 0.2/1 with two hours of Vixen.


 
 

Fates & Fortunes
 
 

• DAVID MULLEN was promoted to president of Winston-Salem, N.C. agency The Variable. Keith Vest, who was previously serving as president, is being elevated to chairman. Mullen joined The Variable in 2013 and prior to that was a VP, account director at MullenLowe.

• CARRIE PHILPOTT was promoted to managing director at Huge Atlanta. She was previously VP, client services. She will continue to work with clients. She has been with Huge since October 2015. Prior to that she was senior VP, managing director at DigitasLBi Atlanta. 

• DANIEL BONNER is leaving his position as global chief creative officer at Publicis Groupe's SapientNitro, Agency Spy reports. He has been with the agency for six year and announced his departure via a LinkedIn post. He also worked for Razorfish before it was merged into Sapient.Nitro and prior to that for AKQA.

 
 

Events
 
 

News Technology Summit
September 26-27, 2017 | Atlanta Airport Marriott, GA
Learn More

Streaming Technology Leadership Summit
October 16-17, 2017 | The Stewart Hotel, NYC
Learn More

NYC Television Week
October 16-19, 2017 | NYC
Learn More

B&C Hall Of Fame
October 16 | Grand Hyatt Hotel, NYC
Learn More

VR 2020 Summit
October 17 | The Stewart Hotel, NYC
Learn More

Advanced Advertising
October 18 | Sheraton Times Square, NYC
Learn More

NextTV Summit New York City
October 18 | Sheraton Times Square, NYC
Learn More

Hispanic Television Summit
October 19 | Sheraton Times Square, NYC
Learn More

TV Data Summit
October 19 | Sheraton Times Square, NYC
Learn More

more events »

 
 

Jobs
 
 

Chief Engineer
ValleyPBS – Fresno, CA, United States
 
Multimedia Lifestyle Reporter
WAVY TV 10/WVBT FOX43 – Portsmouth, VA, United States
 
VP, Director of Programming
WPVI-TV/6abc – Philadelphia, PA, United States
 
Director of Sales
WROC – Rochester, NY, United States
 
more jobs »

 
 
 
 

 
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