The Cloud: Getting Beyond the ‘Wow’ Factor

Brought to you by: TV Technology Magazine serving the Broadcast, Production, Broadband, Satellite and Mobile Markets Today's Top Stories - 05.05.14 Deborah McAdams - Executive Editor   Quote of the Day: "On the Internet, nobody knows you're a dog." ~ Peter Steiner On this Stardate: In 1961, Alan Shepard became the first American to go into space. The Cloud: Getting Beyond the 'Wow' Factor At its simplest, cloud technology is seen as a straightforward means to a wondrous end—place media up into the Ethernet, and then with a few clicks, see it pulled down by someone else half-way around the world. The reality is much more complicated, of course. The cloud craze that made headlines in 2013 was overshadowed by a long list of concerns: Copyright fears, format struggles, redundancy and security woes. Wheeler's Broadband Position Irks Old Cable Friends FCC Chairman Tom Wheeler's assertive agenda for an "Open Internet" policy that will "encourage broadband providers to upgrade services for all" fell on resistant ears among the Cable Show audience. Many cable old-timers, who remember Wheeler's days as president of the N ​CTA, had not expected his tough warning that he will pursue plans that restrict paidprioritization of selected broadband video content. Preparing the Digital Workflow Path It used to be so easy. You gave your BetaSP tape to the editor who perhaps involved some VFX folks and the next thing you knew, deliverable content followed. News & Technology PEOPLE: Avid Hires New Chief Marketing Officer APP: Fox Sports Updates Fox Sports Go UHDTV: Technicolor Selects ViXS SoC for 60p HEVC 4K Set-Tops SDN: Imagine Communications Launches SelenioFlex eBOOK: Guide to Broadcast Management Solutions Industry Roundup TNT Nets 21 Percent Audience Gain With NBA Playoffs (Connect 2 Media & Entertainment) Really, Why Are Smartphones Still Tied to Contracts (Slashdot) Arkansas Tornado Drone Video (YouTube) Hulu Faces Trial Over Sharing Users' Video History With Facebook (GigaOm) Diller: 'Broadcasters obnoxious' (Advanced Television) TV Technology White Papers "Achieving Maximum Accuracy in Video Quality Measurement," from Video Clarity is a white paper focused on helping content originators and distributors understand a method to ensure that viewers get the best quality of experience, advertisers are satisfied, and regulations are met. "Understanding the ROI of Media Asset Management Systems," from Avid explores how much time and money a MAM system can save a business. "Selecting Next-Generation Video Servers," from Rohde and Schwarz examines the rapid pace of technology development and the incorporation of information technology into broadcast and the broadcast operating environment. "Hybrid Software as a Service," from Signiant discusses how businesses of all sizes are capitalizing on new modes of computing and software delivery—including software as a service and hybrid SaaS—that let them achieve a new level of results with less technology investment. "Beyond CALM," from Linear Acoustic offers a comprehensive, beginning-to-end approach to measuring and controlling loudness. "Efficiency is the Key Factor When Choosing a High-Power Broadcast Transmitter," from Rohde and Schwarz discusses the pros and cons of energy-conserving transmitter technologies.   ©2014 NewBay Media, LLC

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