วันจันทร์ที่ 5 พฤษภาคม พ.ศ. 2557

B&C Today: Upfront Preview: Broadcast Nets Not Done With Pilot Season


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TOP STORIES - May 5, 2014
On the cusp of the upfronts, the process of programming a network is more complex, risk-laden and challenging than ever. It's also pretty much the same as ever.
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All the networks have needs going into fall—some are just needier than others
 
Past is prologue for veteran ad sales exec and B&C Hall of Famer, who candidly sets the stage for selling season and the future of TV
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The network's upfront strategy is to lure away Big-four ad dollars and keep Spanish-language competitors at bay
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