Early Bird Rates Expire Today & Top News from TV Data & Hispanic TV
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TV Data Panel Spotlight: How will buyers and sellers deliver data-driven value propositions and ROI expectations?
PLUS: Advertising & Media Discussion: Changing Options in Media, Placement and Research at Hispanic TV on Wednesday, October 30, 2019
What's in it for you? Attending NYC Television Week provides attendees with direct access to engage with the brightest innovators in tv advertising, across three days, under one roof. Check out some of our exciting updates below and learn more about all of our four content tracks, all the speakers, and world-class keynote sessions on our website.
TOP NEWS
Panel Highlight: TV Ad Attribution & Data-Enabled ROI
A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV's Advanced Advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.
Gain a better understanding of the future of ad revenues from this panel discussion. Media planners, researchers, media sales executives and advertisers discuss the challenges the industry is currently facing in the Hispanic marketplace where TV ad dollars are shifting toward connected TV and research data is increasingly detailed (and possibly a little confusing.)
With a VIP All Track Access pass, you'll benefit from everything that NYC Television Week has to offer. Featuring 4 tracks of content covering the most important topics shaping the industry, you won't want to miss a thing! Plus our VIP pass is great value, saving you over 75% on standard track passes!
Includes all access entry to: • Advanced Advertising Track - Oct. 28 • TV Data Track - Oct. 29 • Streaming TV Track - Oct. 29 • Hispanic TV Track - Oct. 30 • Lunches and receptions