| | Media Buyer & Planner Today | | | | | | | | | #1 Station Groups Want to Automate Buying | | Broadcast groups Sinclair, Tribune, Nexstar and Tegna have formed a new group called TV Interface Practices (TIP), whose goal it will be to create standard processes across TV stations nationwide which will make it easier to buy and sell local spot advertising on an automated basis. This, in turn, will make it easier to compete for ad dollars with national broadcasters. According to a Broadcasting & Cable report, the group is seeking other industry players to join the group and has issued a white paper titled, "Interface Automation Guidelines for Local TV Transactions." Nexstar chairman Perry Sook, who is also chairman of the Television Bureau of Advertising, the trade association representing TV stations, says, "The goal of the TIP initiative is to accelerate local TV interoperability by creating a coalition of system providers to work with buyers and sellers to develop and implement streamlined transaction workflows using standards-based APIs." | | WHY THIS MATTERS: The ability to buy advertising across station groups on an automated basis will make local TV ad buys more attractive. Says Sinclair president Chris Ripley, "Many of our advertising agency partners have told up they are unable to leverage our valuable television ad inventory because outdated processes leave them with little or no margin to support a local spot buy." The TIP process will offer paperless, automated transactions that reduce phone, fax, paper and printer costs; increase accountability with audit-trail tracking; and offer anytime, anywhere access to placing local TV ads. And the station groups participating have a network of more than 400 local TV stations, nationwide. | Two Takes: B&C | MediaPost
| | | | #2 Havas Launches Brand Consultancy | | Havas U.S. is launching a brand insight and culture consultancy called Triptk that will be based in New York. It is a joint venture with Sam Hornsby, former managing partner of Omnicom-owned Flamingo New York, who will serve as CEO. Triptk will offer clients consumer, cultural and category market intelligence, trend understanding, ideation and brand strategy. "Our goal is to break tradition of what it means to be a creative network focused on partnering with today's modern CMO by developing and activating strategies in an ever-changing consumer culture," says Paul Marobella, chairman and CEO of Havas Creative, U.S. | | WHY THIS MATTERS: With consultancies making inroads into the traditional ad agency business by attempting to convince brand chief marketing officers that they can perform services as well as creative agencies, more traditional ad agencies are fighting back by starting consultancies and brand strategy units of their own. | | A Take: Adweek | | | | #3 Endorser Activism Impacts Brands | | It's become obvious that if a TV commercial itself is too political is can turn off a segment of consumers. But there is also a growing trend for consumers to boycott or suddenly become fans of brands if an actor or actress who appears in one of their commercials takes a political position in their personal lives. The New York Times reports that Jim Beam faced consumer backlash recently after actress Mila Kunis, who has been a spokeswoman for the liquor company since 2014, appeared on late night talk show Conan and revealed she has been donating to Planned Parenthood under Vice President Mike Pence's name as a form of "peaceful protest." A clip of her appearance spread across social media and a boycott Jim Beam effort began. However, others expressed support for the brand. One woman said Kunis' position on Planned Parenthood "inspired" her to buy her first bottle of Jim Beam. | | WHY THIS MATTERS: Brands have to be diligent in all aspects of their marketing today, but as Mike Proulx, chief digital officer at Hill Holliday says, brands have faced boycott threats for "as long as brands have existed." He says social media just brings them to the forefront quicker. The Times points to Procter & Gamble and Colgate-Palmolive facing boycotts in 1963 for casting more African-Americans in their ads because they feared boycotts from black consumers. And then wound up receiving letters of protest from consumers protesting those casting moves. So as Norm Johnson, global chief digital officer at Mindshare, tells the Times, "In an age where everything can be politicized, it may be impossible for brands to not take a position on core values." Adding that for companies today, "there is nowhere to hide." | | A Take: NYT | |
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| | 11 | | Percentage of mobile gamers in the U.S. and in Europe, the Middle East and Asia who play five hours or more of mobile games each day than usual during the holiday season, according to a survey by mobile marketing automation platform Tapjoy. Another 19% say they play three-to-four hours more, 28% play one-to-two hours more, 21% play less than an hour more, while 20% say they don't play more during the holidays. | – Reported by eMarketer
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| | Big 'Sunday Night Football' Boost Paces NBC | by Michael Malone
NBC took Sunday ratings honors easily, riding Sunday Night Football to a 5.6 rating across prime in viewers 18-49, and an 18 share. Football Night in America went up 7% to 3.3 and the game, Eagles versus Cowboys, was north a noisy 24% to 6.2. ABC was next at 2.0/7. Toy Box went up 20% to 0.6, then the American Music Awards rated a 2.4, which was flat with last year. CBS did a 1.5/5. A football overrun did a 4.4, then 60 Minutes rated a 2.0, up 67% from last week. Wisdom of the Crowd scored a flat 0.8, NCIS: Los Angeles slipped 22% to 0.7 and Madam Secretary grew 17% to 0.7. Fox was at 0.9/3, its shows down considerably compared with last week, when an NFL game went into prime. Bob's Burgers was off 31% at 1.1 and The Simpsons was down 42%, then Ghosted fell 39% to 0.8. Family Guy dropped 36% to 0.9 and Last Man on Earth dipped 22% to 0.7. Univision rated a 0.6/2 and Telemundo a 0.3/1. | |
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| • ROB NORMAN is stepping down from WPP's media agency network GroupM after 31 years. He is currently global chief executive officer and will not be replaced in that role, since each GroupM agency now has their own digital teams. Norman was named chief digital officer in 2012. Prior to that he was CEO of GroupM North America and before that headed up GroupM Interaction, which at the time handled the inner workings of the group's digital operations.
• DANA WALDEN, co-chairman and CEO of Fox Television Group, has joined the Hulu board of directors. The over-the-top streaming video service is jointly owned by 21st Century Fox, NBCUniversal, Walt Disney Co. and Time Warner. Among other Hulu board members are 21st Century Fox president Peter Rice and Fox digital president Brian Sullivan.
• CHRIS FOSTER was named president of Y&R Asia, succeeding Matthew Godfrey who departed earlier this year. Foster was most recently president, global clients at Publicis Groupe. He also served as worldwide chief operating officer at Saatchi & Saatchi, another Publicis agency, as well as regional CEO, Asia Pacific and Greater China at that agency. And earlier was CEO of Fallon Minneapolis. • SUSAN VOLBEJDA was named chief marketing officer of programmatic ad company The Trade Desk. She was most recently CMO at fashion company Tory Burch. | |
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