WHY THIS MATTERS:Despite mass migration to new platforms, American consumers still spend more time with broadcast TV than all other ad-supported media combined.
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Within a year of its launch in 2015, Blab, the live video chat platform, grew to nearly 4 million users who spent an average time-on-site of 65 minutes per day watching video. This explosive user growth and astronomical average time-spent metric was yet another clear indicator from both the consumer side and the brand side that digital video is still a massive growth industry. Then overnight, earlier this month, Blab went out of business.