| Today's Top Stories | | #1 | ANA, 4As Pledge to Collaborate
| | | In a jointly bylined article appearing in Ad Age, Bill Duggan, executive VP of the Association of National Advertisers, and Tom Finneran, executive VP of the American Association of Advertising Agencies, say despite recent differences over a course of action to make agency reviews more transparent, both groups enjoy a relationship of long-term collaboration "based on mutual respect." They say the most recent rift was not a rift at all but instead was just the two sides collaborating.
Why This Matters: The two groups which individually represent marketers and ad agencies must work together for the sake of the ad industry. Both sides will take financial hits and have to deal with a dysfunctional system of doing business with each other if they don't work together. So, this article was a message to both memberships that the top execs at the respective trade associations are indeed buddy buddy.
A Take: Ad Age
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| | #2 | Agencies Ready to Battle for $415M Census Contract
| | | Creative and media agencies have until Feb. 22 to submit RFP responses to the Census Bureau to work on its 2020 multi-year campaign, according to a report by Adweek. The agency selections are expected to be made in August. For the 2010 census, Draftfcb, now FCB, was lead creative agency. Other agencies included GlobalHue and Global HueLatino, D'Expositio & Partners, Allied Media, G+G Advertising, IW Group, Plum Agency, Weber Shanwick, Jack Morton and Initiative.
Why This Matters: The Census Bureau is a major ad spending client but its costs are spent across a number of different agencies. The Bureau this time around is putting more emphasis on digital technology to trim costs by using more social media through mobile.
A Take: Adweek
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| | #3 | Tito's Vodka Growing Through Social
| | | The 20-year-old brand produced out of Austin, Texas, has become one of the most often used vodka's by bartenders across the country, and its growth in popularity has come primarily from its heavy use of social media. In its early days, Tito's built up its sales through word of mouth, but as Digiday reports the brand more recently has been active with assorted promotions on Facebook, Instragram and Twitter.
Why This Matters: Nicole Portwood, Tito's VP of brand marketing, attributes a lot of the social media success to its use of in-house teams who know the brand best, rather than hiring outside agencies. Tito's has done "comparatively well for a craft brand that lacks the scale and budget of other vodka brands such as Absolut and Smirnoff," says John Pham, a senior research analyst at L2.
A Take: Digiday |
| #4 Carnival Evaluating Media Agencies (Ad Age)
#5 Content Marketers Discuss Biggest Challenges (Digiday)
#6 Zika Virus Has Retailers Planning to Market Mosquito Repellent (Ad Age)
#7 Analyst Disagrees With Gloom and Doom Forecast for National TV (MediaPost)
#8 TWC Names DDB Creative Agency (Ad Age)
#9 Fox Settles Ad-Skipping Lawsuit With Dish (MediaPost)
#10 CBS Grows 4Q Ad Revenue 8% (B&C)
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Percentage of Super Bowl ad-related searches conducted via mobile phones by U.S. Internet users during the Feb. 8 big game, according to a survey by Think with Google. Another 11% of Super Bowl ad searches were conducted via desktop and 7% on tablets.
– Reported by eMarketer |
| | Ratings | ABC Thursday Block Returns Down
By Michael Malone
ABC's TGIT dramas returned soft, but still paced the Alphabet to a tie with Fox, both with 2.1 ratings in 18-49, per the Nielsen overnights, and 7 shares. Grey's Anatomy rated a 2.4 on ABC, off 4% from its fall finale.
Scandal was off 13% to 2.1, and How to Get Away With Murder slipped 22% to 1.8.
On Fox, American Idol rated a 2.1 across two hours, down 5% from last week, with performances by past stars Caleb Johnson, Fantasia Barrino and Scotty McCreery, among others.
CBS averaged a 1.9/6, with The Big Bang Theory up a tenth at 3.8, then Life in Pieces down 9% at 2.1, Mom down 6% at 1.7, and Elementary level at 1.1.
NBC posted a 1.1/4, with You, Me & the Apocalypse at 0.8, down 11%, The Blacklist off 7% at 1.4, and Shades of Blue at a flat 1.1.
The CW, meanwhile, had DC's Legends of Tomorrow at a flat 0.9 and The 100 off 17% at 0.5. For more, click HERE |
| | Fates & Fortunes | • GEOFF COTTRILL is leaving his post as chief marketing officer for Nike subsidiary Converse after eight years in that role. Prior to joining Converse in 2007, he was VP of global entertainment at Starbucks and before that, served as group director of entertainment marketing at Coca-Cola. | Editors' Note: MBPT will be off on Monday, Feb. 15 to enjoy President's Day. Publication will resume on Tuesday, Feb. 16. |  | Editor/Motion Designer
Georgetown Post – Washington, DC, United States
GM - Roanoke, VA
Gray Television, Inc. – Roanoke, VA, United States
News Operations Manager, Boston
NECN- NBCUniversal – Newton, Massachusetts, United States
Director, Broadcast Engineering
Radio Free Europe Radio Liberty – Prague, Czech Republic, Czech Republic
See all career listings here. |
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