| Today's Top Stories | | #1 | Rivals: Comcast Acquiring FreeWheel Gives Them Unfair Digital Advantage
| | | Media executives fear that the cable giant and its NBCUniversal networks will gain access to their key digital data, such as what shows are being watched and by whom, along with information on cost-per-thousand ad rates and ad volume, The Wall Street Journal reports. That's because FreeWheel's technology is used by media companies to serve up digital ads. Comcast and FreeWheel have issued privacy assurances but, as one media exec said, "Do you really want a competitor to have full access to what's going on in your digital backyard?"
Why This Matters: Media execs won't go on the record because Comcast is paying them sizable affiliate fees. But one said, "We have a lot of frenemies in our space. Our customers are also our competitors. That's the reality of the situation."
A Take: WSJ
|
| | #2 | Turns Out Brazilian World Cup Fans Can Mask How Much They Miss Neymar
| | | Brazilian agencies, which include Pereira & O'Dell and Africa, partnered to create and print up 120,000 paper masks of Brazil World Cup team star Neymar, who is injured and will not play vs. Germany. Their hope was for all home team fans attending the game to don a mask. Masks can also be downloaded via a special website.
Why This Matters: Sergio Cordilho of Africa tells Ad Age there is no advertiser or brand behind the mask campaign, but it was generated by the agencies out of a sense of national team loyalty. "We said that as Brazilians we have to do something. It's about how we cheer our team. We are all Neymar."
A Take: Ad Age
|
| | #3 | Messaging Apps Are Limited As Marketing Tools
| | | A report from Forrester Research finds that brands are in a bit of a quandary as to how to effectively use messaging apps, The Wall Street Journal reports. Despite the growing number of users, platforms such as Whats App, recently acquired by Facebook for $19 billion, are not accepting ads, as they too are trying to figure out what types of ads, if any, will work or be embraced by users.
Why This Matters: The last thing marketers want to do is offend potential consumers, and placing ads in private text messages doesn't seem the way to go, even if the apps allow it. So advertisers need to wait and see what type of business models the messaging app makers develop going forward.
A Take: WSJ
|
|
#4 Mondelez Does First Snapchat Campaign—Promoting Sour Patch Kids (Adweek)
#5 WPP's Sorrell Says Marketers Can't 'Cost-Cut Their Way To Growth' (MediaPost)
#6 Digital Agency CEO Offers Ideas To Make Marketing Content Work Better (Ad Age)
#7 Tour de France Sponsorships Are More Challenging Than World Cup (MediaPost)
#8 Microsoft Helping Brands Advertise Across Three Screens (WSJ)
#9 L.A. Zoo Gets Aggressive With Multiplatform Campaign (NYT)
#10 Digital 'High Impact' Intrusive Ads Are On The Rise (Digiday)
|
|  | • 57
Percentage of smartphone owners who replaced their phones within the past year, despite the typical two-year mobile company contracts, according to a study by B2X Care Solutions and Motorola.
– Reported by eMarketer
|
| | MBPT Spotlight | The Era of Standard Banner Ads is Ending — Hopefully
By Ellyn Rice, Associate Media Director, Piston
Our eyes are trained to ignore standard banner ads, which have caused click-through rates to plummet over the years.
On average, 0.10% of exposures to a banner ad actually click through to a brand's site--and yet, somehow, we remain OK with this.
Of course, clicks aren't the most important metric as people can still see a banner ad and return to the brand's site later without clicking. But more than likely, we ignore the banner and move on, focusing on the important content, limiting distractions and browsing more efficiently.
The saving grace for advertisers in this equation could be native advertising. It's promising for the future of advertising, but most brands are slow to adopt it, being still tied to old ways of messaging.
But native ads—if done well—don't distract us from our online mission. If we're reading the news, playing a game or scrolling through Facebook, the ads we see don't interrupt our experience; they're part of it. If we're targeted accurately, we ideally care about the brand's message and want to share their content.
How is Yahoo changing its model to embrace native ads? And what types of native units are available?
For more, click HERE
|
| | Fates & Fortunes | • LAURA DESMOND, global chief executive officer of Starcom MediaVest Group, was elevated to chair of the board of directors of the Advertising Council. She succeeds Debra Lee, chairman & CEO of BET Networks. DAVID KENNY, CEO of The Weather Company was selected vice chairman of media. He joins vice chairman of advertisers David Christopher, who is chief marketing officer at AT&T Mobility. Desmond will serve through June 2015 and will then be succeeded by Christopher.
• WENDELL WENJEN has joined audience-targeted TV ad company Simulmedia in the newly created position of VP, business development. He will be based in San Francisco and be responsible for West Coast business development. He was previously director of interactive TV and advertising platforms at LG Electronics, where he started the company's Smart TV sell-side digital ad business in 2011 and launched LG's linear interactive TV service with Showtime Networks in 2013.
• LAUREN ONG was elected to the board of directors of World Wrestling Entertainment (WWE). Previously, Ong was president of The Travel Channel. She was also responsible for the launch of the National Geographic Channel and was that network's founding president. Ong also spent time with the Chicago White Sox as VP, programming, where she helped launch SportsVision in Chicago, one of the first regional sports networks in the country.• KATIE JACOBS STANTON was promoted to VP of global media at Twitter. She was previously VP of international market development and has been with Twitter for four years. In her new role, she will oversee Twitter's media relationships in the areas of TV, sports and music. She previously also held executive roles at Yahoo and Google. • JOEL FELD and BETH SANFORD have been promoted at One World Sports; Feld was elevated to executive VP, programming and production, while Sanford was promoted to senior VP, marketing. Both Feld and Sanford joined the company in early 2013. Prior to that, Feld was executive VP, programming and executive producer at the New England Sports Network (NESN). Sanford before joining One World Sports was a partner in strategic marketing consultant company Hyphen. |
| | What They're Watching | BROADCAST RATINGS
'Under the Dome' Down Again in Second Week
CBS' Under the Dome continued to trend downward Monday night, down 19% from last week's season-two premiere. Last week's season opener was down 36% from its series premiere. CBS finished third among broadcasters. Fox's Masterchef was even with last week and placed as Tuesday night's top broadcast show. Drama 24: Live Another Day was up 7% from last week. Fox was the top broadcaster of the night. ABC and NBC tied for second. ABC's The Bachelorette was down 13% from last week. Mistresses declined 18%. NBC's American Ninja Warrior was up one tenth from its most recent original episode. The season finale of The CW's Beauty and the Beast was even with last week.
For more, click HERE
CABLE RATINGS
Adult Swim Glides Past Friday Night Competition
ESPN may have dominated daytime for July 4th weekend thanks to the World Cup, but Family Guy was king of Friday night. The 11:30 p.m. and 11 p.m. Adult Swim episodes topped all non-sports programming, with a 0.8 and 0.7 rating in adults 18-49, respectively. The 11:30 p.m. showing had 1.8 million total viewers while the 11 p.m. airing had 1.7 million.
For more, click HERE
|
| Overnight Ratings: Monday, July 7
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | MASTERCHEF | 1.9 | 5.7 | | ABC | THE BACHELORETTE | 1.8 | 6.7 | | CBS | 2 BROKE GIRLS (R) (8)
MOM (R) (8:30) | 1.0
1.1
| 4.7
4.5 | | NBC | LAST COMIC STANDING (R) | 1.0 | 4.0 | | UNIVISION | DE QUE, TE QUIERO TE QUIERO
| 0.9 | 2.5 | | CW | WHOSE LINE IS IT ANYWAY (R) (8)
WHOSE LINE IS IT ANYWAY (R) (8:30)
| 0.5
0.5
| 1.4
1.5
|
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | THE BACHELORETTE | 1.8 | 6.9 | | NBC | AMERICAN NINJA WARRIOR (R) | 1.7 | 5.2 | | FOX | 24: LIVE ANOTHER DAY | 1.5 | 6.0 | | UNIVISION | LO QUE LA VIDA ME ROBÓ
| 1.3 | 3.3 | | CBS | MIKE & MOLLY (R) (9)
TWO AND A HALF MEN (R) (9:30) | 1.2
1.0
| 5.3
4.7
| | CW | BEAUTY AND THE BEAST | 0.3 | 0.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 1.9 | 5.5 | | CBS | UNDER THE DOME | 1.7 | 7.7 | | UNIVISION | QUÉ POBRES TAN RICOS
| 1.0 | 2.7 | | ABC | MISTRESSES | 0.9 | 3.7 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • CNBC Hungry To Get Into The Restaurant Business
The cable news network will premiere a new reality series on Tuesday night at 10 p.m. titled Restaurant Startup. In the show, restaurateur and TV personality Joe Bastianich and chef and restaurant operator Tim Love decide whether to invest their own money in food concepts they believe will make them a small fortune. Each week, two teams make their case to the investors for a shot a launching a temporary version of their concept for a restaurant or specialty food shop. The chosen team gets 36 hours and $7,500 to launch a pop-up business at a working restaurant in Los Angeles and test the concept on the public. At the end of the show, Bastianich and Love will decide whether or not to invest. The upshot: The premise sounds a lot like ABC's Shark Tank, only it focuses on just one category of business and will actually go into the field and test the businesses before a permanent investment decision is made. Shark Tank has done relatively well for ABC so fans of that series may tune in to Restaurant Startup, as CNBC looks to broaden its primetime programming beyond news.
|
| • MTV Loves Few Things More Than Teen Drama
Finding Carter joins the MTV primetime lineup on Tuesday night at 10. The new series is described by the network as a family drama that centers on Carter, a teenage girl who thinks she has the perfect life until one night after a police bust at a high school party she is told that the woman she believed to be her biological mother actually abducted her as a toddler. Carter eventually returns to her biological family and must navigate through her new life while also wanting to keep ties to her old one. The upshot: Few story lines are ever totally original on TV and this series bears at least a bit of a resemblance to ABC Family's Switched at Birth, to name one of many examples. MTV has had mixed results with its original dramas of late. Teen Wolf, now in its fourth season, averages just over 2 million viewers per episode, but the network's other two teen dramas—Awkward and Faking It—in their most recent seasons averaged 1.1 million and 900,000 viewers, respectively.
|
| • 'Highway Cowboys' To The Rescue
Great American Country network premieres a new reality series on Tuesday night at 10 p.m. called Highway Cowboys. The series is set in rural Texas and follows a group of experts called in to round up loose livestock that are roaming the highways during a deadly epidemic that has hit cattle country. In one episode the Jeffcoat brothers track down a valuable rodeo bull named Brokejaw, who impales one of their crew before heading toward dangerous power lines. Also, a multi-generational rodeo family of expert riders and ropers known as the Champions are called in to track down an escaped buffalo who gallops down a main highway before breaking into a private cattle ranch. The upshot: Great American Country is planning to introduce 150 hours of original programming in 2014 and this is one of its new series. The network's ratings in its target 25-54 demo were up 23% in the first quarter, which is never a bad sign.
|
|
|
| |  |  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
|
| | |
|
|
|
| | | | | | |
