Stop Obsessing Over Keywords, SEO and Focus on Your Website's Content

Today's Top Story - 07.07.14 Stop Obsessing Over Keywords, SEO and Focus on Your Website's Content By Brendan Morrissey Google has become so good at providing relevant search results to users that the days of site owners obsessing over individual keywords are over. Integrators should focus on the intentions of shoppers (keyword themes), execute a content strategy around buyer personas and these themes, and then measure results at the page level. Read full story » Today's Product Review Paradigm's Soundscape Powered Soundbar By John Sciacca The Soundscape, hailing from the Paradigm's successful Monitor Series, is the company's first foray into the 5.1-channel powered soundbar category. The Soundscape uses Paradigm's PAL anodized pure aluminum tweeters instead of MartinLogans' Folded Motion high-frequency drivers, and features significantly more amplifier power. Read full story » Quote of the Day "Today, shoppers are much more apt to speak directly into their phone to ask 'Where is a local AV integrator?' than to open a browser and type 'audiovisual integrator san francisco." --Brendan Morrissey, CEO, Netsertive Products of the Day Honeywell Lynx Touch 7000 Boasts Quad Video Viewing Chief Redesigns Ceiling Boxes with AV Installer in Mind RTI Links Home Automation with SnapAV Surveillance Video Sonance Launches Architectural Series to Match Small Aperture Downlights Resi Events Calendar 2014 Learn more about upcoming industry events. »

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