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Multichannel Newsire: CTAM Study: 49% Of MPVD Subs Aware Of TVE; World Cup: U.S.-Belgium Scores Ratings Coup

Top Stories - July 03, 2014
CTAM Study: 49% Of MPVD Subs Aware Of TVE
The survey also finds that the platform enhances consumers' perceptions of the attendant distributors and networks. more

World Cup: U.S.-Belgium Scores Ratings Coup
The ratings juggernaut that is the ongoing 2014 FIFA World Cup scored another coup for ESPN, with the USA-Belgium Round of 16 match July 1 averaging nearly 16.5 million viewers and a 9.8 household rating, making it the second-most-watched men's soccer match ever in the United States. more

Comcast: World Cup Streaming Surpasses Sochi Olympics
Comcast is reporting that interest in streaming World Cup matches is notably boosting usage of TV Everywhere offerings, with 9.2 million streams among its Xfinity TV users through the first 18 days of competition. more
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