| Today's Top Stories | | #1 | Experian Report Finds Millennials Spend 14.5 Hours Per Week On Smartphones
| | | The survey that included almost 24,000 U.S. adults, found that 77% of adults 18-34 own a smartphone and the average owner spends nearly 15 hours per week using it to talk, text and participate in social media. While smartphone time is growing, however, millennials still spend about 25 hours a week watching traditional TV.
Why This Matters: Most marketers love to reach millennials and this report indicates that they will need to be allocating more ad dollars to mobile and finding the most effective types of ads to motivate the young demo to buy their brands.
A Take: WSJ
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| | #2 | GoDaddy Changes Creative Agency, Continues To Work On Revamped Image
| | | The Internet services company has hired Barton F. Graf 9000 to replace Deutsch New York, following a review, which the incumbent did not participate in, The New York Times reports. GoDaddy for a long time was known for risqué ads. Deutsch began working in 2012 on campaigns that offered a more mainstream, professional image. GoDaddy's chief marketing officer Barb Rectermann said, "We are for the entrepreneur. We don't need to be risqué to do this."
Why This Matters: The company's 2013 Super Bowl spots (remember Jean-Claude Van Damme?) played up the attempt of an image shift that will continue. No word yet on whether they'll run an ad in the next Super Bowl. GoDaddy spent $22.9 million last year on advertising in major media.
A Take: NYT |
| | #3 | Burger King Unveils Rainbow-Wrapped Whopper
| | | The giant fast food chain on Wednesday is launching a short film on YouTube in support of the Lesbian, Gay, Bi-Sexual and Transgender community. The film shows patrons of a Burger King along the San Francisco Pride Parade route who were surprised to open a Whopper wrapped in rainbow-colored paper with the message "we are all the same inside." The "Proud Whopper" is now available at that San Francisco location during Pride Week.
Why This Matters: This campaign is in stark contrast to Chick-fil-A, which caught heat for anti-same-sex marriage comments made by its CEO Dan Cathy. Burger King recently changed its slogan from "Have It Your Way" to "Be Your Way." Fernando Machado, senior VP of global branding, says the slogan to meant to send the message that "as a brand, we welcome everyone."
Two Takes: Time | WSJ
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#4 Merkle Buys Search And Digital Agency RKG (Ad Age)
#5 Audi's Latest Deal With FX Is Category Exclusivity In New Series 'Tyrant' (MediaPost)
#6 Greenpeace Protests Lego For The Toy Company's Partnership With Shell Gas Stations
#7 Four Things Marketers Can Do To Improve Branded Content (Ad Age)
#8 Despite Declines In Print Readership, 93 Magazines Launched In First Half Of This Year (MediaPost)
#9 McDonald's, KFC, Taco Bell Ranked Low In Consumer Reports Survey (USA Today)
#10 Web Branding Surveys Still Have Their Shortcomings (Digiday)
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Percentage of marketing professionals worldwide who said that lack of in-house expertise was the leading challenge to achieving success with mobile marketing, according to a poll by Ascend2.
– Reported by eMarketer
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| | MBPT Spotlight | 'GMA' Leads the Morning Show Race But It's Closer Than You Think
By John Consoli
It's been well documented that ABC's Good Morning America over the past two seasons has taken over broadcast's morning show viewership lead from NBC's Today show. Since the end of the 2010-11 season, GMA has added 1 million daily viewers, while Today has lost 400,000. Quite a turnaround. Topping it all off, GMA also recently won a Daytime Emmy for outstanding morning show, beating out Today in the category. At the end of the 2013-14 regular broadcast season, GMA was averaging 5.76 million viewers each morning, compared to 5.11 million viewers for Today, according to Nielsen data. But what has gotten very little coverage in the media about the morning rivalry is that most of the GMA viewership increase over the past two seasons has been a result of more 55-plus viewers watching, and even more 65-plus viewers tuning in. During the 2011-12 season, GMA and Today both averaged 2.7 million 55-plus viewers per show, but for the most recent season, GMA averaged 3.2 million 55-plus viewers, compared to that steady 2.7 million 55-plus viewers for Today. Among viewers 65-plus, GMA also averaged 500,000 more viewers than Today—1.8 million to 1.3 million. That would account for GMA's median age audience averaging two years older than Today's—58-56. GMA has picked up 200,000 more viewers in the 25-54 "news demo" since the end of the 2011-12 season, but its lead over Today at the end of this past season in that demo was only by 100,000 viewers per day—2.2 million to 2.1 million. And Today held slight leads in viewers over GMA this past broadcast season in the two younger demos—18-34 and 18-49. Those numbers indicate that, despite all the fanfare surrounding GMA's sizable viewership gain and its overtaking Today, its big viewer lead is primarily in the older demos that are not necessarily helping GMA capitalize much on the viewer turnaround with ad dollars. How do the shows compare on weekends? And where will ABC seemingly be concentrating its efforts this summer?
For more, click HERE |
| | Fates & Fortunes | • SHANE BATTIER has signed a multi-year deal with ESPN as a men's college basketball analyst. Battier recently retired from the NBA after a lengthy career that most recently included a stint with the Miami Heat, where he was part of two NBA championship teams in 2012 and 2013. Battier previously joined ESPN's coverage during the 2013 NBA Draft but now he will be part of the team network's coverage full-time.
• AMY COLLINS was named general manager of WSTM, an NBC affiliate, and WSTQ, a CW affiliate, in Syracuse, N.Y. She will also oversee sales and non-programming services at WTVH in Syracuse, a CBS affiliate, which has a joint-sales and shared-services relationship with the other two stations. Collins was most recently VP of sales for all three stations. WSTM and WSTQ are Sinclair-owned stations. Granite Broadcasting owns WTVH.
• DEREK GOTTFRID has left his post as Tumblr VP of product and engineering. He had been with the social network since 2010, after spending 12 years with The New York Times in various tech roles. |
| | What They're Watching | BROADCAST RATINGS
NBC Wins Repeat-Filled Tuesday
NBC led the broadcasters on a Tuesday night filled mostly with repeats. America's Got Talent was even with its last original airing and The Night Shift, which was renewed for a second season Tuesday, rose 25%. ABC tied with CBS' repeats for second. Extreme Weight Loss shed 10%, while Celebrity Wife Swap sank 31%. The CW's Famous In Twelve remained at last week's low. Fox aired repeats.
For more, click HERE
CABLE RATINGS
'Love & Hip-Hop: Atlanta' and World Cup Score Big
VH1's Love and Hip-Hop: Atlanta led Monday with a 1.9 in the 18- 49 demo. The reality show, down a tenth from last week, had 3.8 million total viewers. World Cup Soccer continued to dominate, coming in second with a 1.7 rating and 4.3 million viewers. Next was WWE Entertainment on USA, with a 1.6 and 1.4 rating for the 10 p.m. and 9 p.m. respective airings.
For more, click HERE
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| Overnight Ratings: Tuesday, July 1
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.2 | 10.0 | | CBS | NCIS (R) | 1.0 | 8.0 | UNIVISION | DE QUE, TE QUIERO TE QUIERO
| 1.0 | 2.6 | | ABC | EXTREME WEIGHT LOSS | 0.8 | 3.1 | | FOX | FAMILY GUY (R) (8) BROOKLYN NINE-NINE (R) (8:30)
| 0.8
0.5
| 1.7
1.2
| | CW | FAMOUS IN 12 | 0.2 | 0.5 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.9 | 11.9 | | UNIVISION | LO QUE LA VIDA ME ROBÓ
| 1.4 | 3.7 | | ABC | EXTEME WEIGHT LOSS | 1.0 | 3.3 | | CBS | NCIS LOS ANGELES (R) | 0.8 | 5.8 | | FOX | BROOKLYN NINE-NINE (R) (9)
THE MINDY PROJECT (R) (9:30)
| 0.5
0.4
| 1.3
1.0
| | CW | SUPERNATURAL (R) | 0.2 | 0.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE NIGHT SHIFT | 1.5 | 7.2 | | UNIVISION | QUÉ POBRES TAN RICOS
| 1.1 | 3.0 | | ABC | CELEBRITY WIFE SWAP | 0.9 | 3.0 | | CBS | PERSON OF INTEREST (R) | 0.7 | 4.8 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Hardcore Grilling Comes To Travel Channel
A new original series, American Grilled, joins the Travel Channel lineup on Wednesday night at 9 p.m. The series is hosted by David Guas who travels across the country to hold grilling competitions. Each week four contestants, who must use locally sourced ingredients from their cities and states, compete for a $10,000 prize. Competitors during the first season will include a patent attorney, a professional chef, an electrician and a suburban mom. Among the items the contestants must grill include blue crab in Maryland, quail in Georgia and T-bone steaks in Texas. The upshot: The number of cooking shows on the food and travel cable networks seem to be endless. Another Travel Channel reality food series, Man Finds Food, was supposed to premiere in conjunction with American Grilled, but its debut has been postponed.
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| • Everything's Coming Up Exes on VH1
The VH1 reality series Hollywood Exes, which follows ex-wives of seven celebrities, concludes its third season on Wednesday night at 9 p.m. Also finishing up its third season on VH1 on Wednesday night is Marrying The Game, which will air its season finale at 10:30. Hollywood Exes follows Nichole Murphy, ex of Eddie Murphy; Sheree Fletcher, the former Mrs. Will Smith; Jessica Canseco, onetime wife of baseball star Jose Canseco; Andrea Kelly, ex of R. Kelly; Prince's ex-wife Mayte Garcia; Samicka Lawrence, ex of Martin Lawrence; and new cast addition this season, Shanna Moakler, ex-wife of drummer Travis Barker and boxer Oscar de la Hoya. Marrying The Game follows the relationship between rapper Jayceon Taylor (nicknamed "The Game") and his long-time school teacher fiancé Tiffney Cambridge. The upshot: Hollywood Exes is in some ways like VH1's successful Basketball Wives franchise and even has a spinoff, Atlanta Exes. However, this season it averaged only about 1 million viewers, slightly up from season 2 but not close to the 2 million-plus drawn by Basketball Wives. Marrying The Game averaged 1.7 million viewers in its first season and 2 million in its second, but this season viewership plummeted to just under 1 million.
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| • Nat Geo Continues To Highlight War On Drugs
The cable channel will premiere on Wednesday night at 9 p.m. its fifth season of Drugs Inc. which takes a look at the drug problem in the U.S. and how law enforcement is trying to combat it. The first two seasons focused on a specific drug each episode, while the third and fourth seasons examined how different U.S. cities were dealing with assorted issues. The series is known for its interviews with actual drug dealers and users, along with broad access to law enforcement agencies in each city its visits. This season the cities focused on will include Salt Lake City, where Mexico's drug cartel is flooding the streets with narcotics; Oakland, Calif.; Washington, D.C.; Portland, Oregon; and Memphis. The upshot: Drugs Inc. has drawn critical acclaimed for its news and informational value but it has not drawn a mass audience. Still, by renewing it for a fifth season, the network considers it to be a staple among its programming lineup. |
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Phone: 201-314-0424 | Send Email
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