| Today's Top Stories | | #1 | Condé Nast Ends Policy That Gave Some Beauty Brands Priority
| | | Under the longstanding rule, magazines such as Vogue, Glamour, Self and Allure were required to place ads for Revlon, Estée Lauder, L'Oreal and Procter & Gamble before other advertisers, even if the others spent more on advertising. Ad Age disclosed the elimination of the policy but no one from Condé Nast would comment on the record. "It's a very sensitive issue," one unnamed Condé Nast publisher said. "These are some of the company's largest advertisers."
Why This Matters: The policy is from the bygone days when magazine ads were plentiful and placement had more to do with buyer/seller relationships than dollars and cents. The policy had recently created problems for advertisers on the list; Estée Lauder and L'Oreal complained that Revlon was spending less but getting favorable treatment.
A Take: Ad Age
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| | #2 | Pandora Joins List Of Media Companies Ramping Up Creative Services Units
| | | The streaming music provider has raided creative and social media agencies for talent and now has about 60 employees in its creative division as it attempts to make itself more attractive to advertisers, according to a Wall Street Journal report. Meanwhile, movie theater ad seller Screenvision says it plans to launch a 10-person creative unit.
Why This Matters: Moves by media companies to get into the creative business are a potential competitive threat to ad agencies that have traditionally handled that kind of work.
A Take: WSJ
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| | #3 | Target Makes Cause Marketing Centerpiece Of Back-to-School Campaign
| | | The retail chain is planning to donate up to $25 million worth of its Up & Up brand of school supplies between July 13 and August 2 to the Kids in Need Foundation, Ad Age reports. Overall, Target will be airing six TV commercials and running seven print ads specifically promoting the back-to-school season. The creative campaign is by 72andSunny. There is also a Hispanic element being handles by LatinWorks.
Why This Matters: It's the first time Target has tied a cause campaign to its back-to-school promotion. If Target hits its $25 million goal, it will be the largest single donation the retailer has ever made.
A Take: Ad Age
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#4 Purity Vodka Turns to Comic Joel McHale To Help Pitch Brand (NYT)
#5 Tiffany & Co. Begins Global Media Agency Review (MediaPost)
#6 Ad Tech Exec Offers Advice On Tapping Into Real-Time Social Conversations (Ad Age)
#7 HHGregg Drops Leo Burnett and Spark, Moves Back To Zimmerman (Adweek)
#8 Johannes Leonardo Wins Hoover/Dirt Devil/Oreck Creative Account (Ad Age)
#9 Accordant Media Execs Weigh In On Transparency (WSJ)
#10 Publicis Kaplan Thaler Wins Red Lobster Creative Lead (Adweek)
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|  | • 565
Amount in dollars U.S. advertisers will spend on paid media to reach each consumer in the United States during 2014, according to projections.
– Reported by eMarketer
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| | MBPT Spotlight | CBS News Finds Spot To Rise And Shine With 'Sunday Morning'
By John Consoli
CBS News' most successful show keeps on ticking in primetime, where 60 Minutes has been pulling in sizable audiences for 46 seasons and still has a lot of life in it. This past season, the show averaged 11.9 million viewers, making it one of the most watched programs on television, and although its median-age audience is 62, 60 Minutes still drew almost 2 million 18-49 viewers per week this past season.
The network's Saturday night telecast of 48 Hours this past season also did well on that lower-viewing night, averaging 5.3 million per telecast, and often winning the night with the biggest audience.
But outside of primetime, CBS has been, for several years, stuck in third place among the Big Three broadcast networks that battle for news supremacy.
Although the network has produced some viewership gains in both its morning show and evening news telecasts this past season, CBS still ended up finishing third behind NBC and ABC in those two dayparts. Yet, there is one CBS News show outside of primetime that's a standout vs. the other networks—CBS Sunday Morning With Charles Osgood.
The 90-minute news show which airs on Sunday mornings from 9 a.m. to 10:30 a.m. this past broadcast TV season averaged 5.9 million viewers, making it by far the most watched Sunday morning broadcast news show. And that figure was higher than what any of the three weekday morning news shows averaged, including ABC's Good Morning America (5.8 million), NBC's Today (5.1 million) and CBS This Morning (3 million).
How has CBS' Face the Nation done against its broadcast competition? And how do the ages of all the shows' anchors seem to affect the ratings in the news demo?
For more, click HERE
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| | Fates & Fortunes | • LENNY DANIELS was promoted to president of Turner Sports. He was most recently executive VP and chief operating officer of Turner Sports, a post he'd held since 2009. He will continue to be based in Atlanta and report to David Levy, president of Turner Broadcasting System. In his newly expanded role, Daniels will oversee all aspects of Turner Sports' day-to-day management, including production, programming, scheduling, league relations, business development, ad sales, marketing, digital, talent, events and operations. Daniels has worked closely with Levy since 2009 on leading the overall strategy of Turner Sports and has been an integral part of the company's TV sports right negotiations.
• NICHOLAS HAHN has joined Rosetta Consulting, a unit of customer engagement agency Rosetta, as a managing partner. He succeeds manager partner John Copeland. Hahn was previously senior partner and managing director at growth strategy consulting company Vivaldi Partners.
• KATE JUERGENS is leaving her position as chief creative officer and executive VP of ABC Family. Also departing the network is LYNN STEPANIAN, senior VP, acquisitions and scheduling. The moves, according to ABC Family president Tom Ascheim, are part of a broad reorganization that will combine ABC Family's business strategy, planning and development, and scheduling and acquisitions departments. Juergens joined ABC Family in 2004 and was named chief creative officer in 2013. Stepanian joined ABC Family in 2012, after previously working at TV Guide Network and The CW.
• LAUREN ZALAZNICK was named a strategic adviser to fashion and style website Refinery29. Zalaznick previously spent 12 years at NBCUniversal where she held executive posts overseeing cable networks Bravo, Oxygen and Style, along with assorted digital networks. According to an Ad Age report, the position is unpaid but gives Zalaznick an equity stake in the company.
• MARK NANCARROW was named global chief operating officer of digital agency Essence, which is forming a new global management team. Other execs named to expanded global positions include JOSEPH TOMASULO as global chief financial officer and CLAIRE ST. LOUIS as global chief people officer. Nancarrow joined Essence in 2010 as its CFO and was name COO in 2013. Tomasulo was previously global CFO for Publicis agencies DigitasLBi and Razorfish. St. Louis has been a partner at Essence since 2013. |
| | What They're Watching | BROADCAST RATINGS
'America's Got Talent' Rerun Leads Tuesday Night
A rerun of America's Got Talent topped the Tuesday night broadcast ratings. An original episode of The Night Shift followed Talent and was down one tenth from last week. NBC was the night's top rated network. ABC finished second with Extreme Weight Loss up one tenth from last week. Celebrity Wife Swap was even with last week. CBS, Fox and the CW all aired schedules of reruns.
For more, click HERE
CABLE RATINGS
'Love & Hip Hop' Wins Monday's Heart
On Monday, Love & Hip Hop ruled primetime, with a 2.0 in the demo, up a tenth from the previous week, and 3.8 million viewers. The VH1 show was followed in the rankings by three separate hours of WWE Entertainment on USA. The 10 p.m. hour did best with a 1.6 in the demo and 4.4 million viewers. The 9 p.m. hour had a 1.5 rating while the 8 p.m. episode had a 1.3. The airings had 4.5 and 4.2 million viewers, respectively.
For more, click HERE
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| Overnight Ratings: Tuesday, July 8
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT (R) | 1.5 | 7.5 | | CBS | NCIS (R) | 1.1 | 7.9 | | ABC | EXTREME WEIGHT LOSS | 1.0 | 3.5 | | UNIVISION | DE QUE, TE QUIERO TE QUIERO
| 0.9 | 2.3 | | FOX | FAMILY GUY (R) (8)
BROOKLYN NINE-NINE (R) (8:30) | 0.7
0.4
| 1.6
1.1
| | CW | ARROW (R) | 0.3 | 0.8 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT (R) | 1.9 | 8.3 | | UNIVISION | LO QUE LA VIDA ME ROBÓ
| 1.3 | 3.3 | | ABC | EXTREME WEIGHT LOSS | 1.1 | 3.4 | | CBS | NCIS: LOS ANGELES (R)
| 0.9 | 6.6 | | FOX | BROOKLYN NINE-NINE (R) (9)
THE MINDY PROJECT (R) (9:30) | 0.4
0.4
| 1.0
1.0
| | CW | SUPERNATURAL | 0.3 | 0.8 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE NIGHT SHIFT | 1.3 | 6.4 | | UNIVISION | QUÉ POBRES TAN RICOS
| 1.1 | 2.6 | | ABC | CELEBRITY WIFE SWAP | 1.0 | 3.2 | | CBS | PERSON OF INTEREST (R) | 0.9 | 5.4 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • FX Opens 'The Bridge' For Season Two
The drama based around the tensions that exist on the U.S.-Mexican border begins a new season on Wednesday night at 10 p.m. on FX. The series stars Mexican actor Demian Bichir and German actress Diane Kruger and is loosely based on a Danish/British series of the same name. It follows two detectives, one Mexican and one American, who jointly investigate a serial killer committing crimes in both countries along the border. The upshot: The series has received critical acclaim but after its 3 million viewer series premiere last summer, along with a 0.9 18-49 demo rating, audiences tailed off. It wound up averaging about 1.8 million viewers
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| • Discovery Hopes To Flex Ratings Muscle With New Series
The network is teaming up with strength training coach Mike Barwis for a new reality series titled American Muscle, which will premiere on Wednesday night at 9. The series centers on the Barwis Methods Training Center near Detroit, which is frequented by professional athletes, those looking to improve their bodies and others rehabbing from injuries. Among the athletes who visit in the premiere—famed Seattle Seahawks cornerback Richard Sherman. Barwis has trained over 500 Olympic and professional athletes in over 40 different sporting events and has been head strength coach at West Virginia University and at the University of Michigan. And, as seems necessary for a reality show of this ilk, he is loud and gruff and practices "tough love" with those who go there to train. The upshot: American Muscle joins a bunch of Discovery reality series that target men such as Deadliest Catch, American Chopper and Fast N' Loud among others. A lot of the show's success will depend on how well the audience takes to Barwis.
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| • Berry's Summer TV Sci-Fi Thriller Launches On CBS
The much publicized big budget CBS summer drama series Extant starring Halle Berry as an astronaut who returns home to her family inexplicably pregnant after a year in space premieres on Wednesday night at 9 p.m. Berry's character already has an android "son" who was created by her scientist husband. It's been described as a "futuristic thriller," but most of the premiere episode sets the stage and deals with Berry's return and the mystery about what she is actually carrying inside her and how it got there, which adds a little "Rosemary's Baby" element to the series. The upshot: Following the success of the CBS sci-fi drama Under the Dome, which premiered last summer, most reports are assuming that audiences will be attracted to this series. While its premiere is likely to draw more than 10 million, sustaining that level of audience will be the key. Under the Dome averaged 11.2 million viewers and a 2.7 18-49 demo rating last summer, but this season premiered with a bit lower 9.4 million viewers and a 2.1 demo rating.
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