Cable Show: OTT's Key To Multicultural Nets Multicultural programmers Wednesday gave pay-TV distributors credit for trying to serve diverse audiences, but said the hurdles to obtaining carriage made it inevitable that those content providers will seek over-the-top avenues to reach more viewers. More»
Cable Show: Verdict Still Out on Smart-Home Services Smart-home services are gaining popularity among consumers, but it is too soon to tell whether they will ever achieve the popularity that the core services offered by cable providers have achieved, according to Adam Mayer, vice president and general managers, Intelligent Home at Time Warner Cable. More»
Cable Show: Poor Marketing, Low Awareness Hinder TVE While lackluster marketing efforts and poor consumer awareness have slowed the adoption of TV Everywhere, a panel of top programmers at the 2014 Cable Show said new efforts around major events like the World Cup and efforts to make the experience more consistent across distribution platforms could give the service the boost it sorely needs. More»
Cable Show: TVE Progress Made With Content Against the backdrop of CTAM's push for an industry-wide marketing effort to promote and establish best practices, including sign-in for "tv everywhere," industry executives gathered at a Cable Show panel Wednesday to discuss the state of the platform. More»