NBCUniversal Pays $7.65 Billion for Olympics Through 2032

Brought to you by: TV Technology Magazine serving the Broadcast, Production, Broadband, Satellite and Mobile Markets Today's Top Stories - 05.08.14 Deborah McAdams - Executive Editor   Quote of the Day: "The world is round. It has no point." ~ Adrienne E. Gusoff On this Stardate: In 2011, a near-riot breaks out at the Apple Store in Beijing when the first Apple iPad2 models go on sale in China. NBCUniversal Pays $7.65 Billion for Olympics Through 2032 The International Olympic Committee has given NBCUniversal the exclusive U.S. multiplatform broadcast rights to Olympic Games through to 2032. User Data Is Key to Digital Delivery Success Recent studies have shown that so-called "digital carnivores"—those who possess a laptop, tablet and a smartphone—watch their favorite primetime shows on their 52-inch flat screens while simultaneously using their phone or tablet to tweet commentary about what's unfolding on the TV. Google Seeks to Expand VP9 Support ~ by Wes Simpson The latest iteration of Google's video codec for Internet streaming applications is called VP9, and it is starting to gain traction in the turbulent market for video codecs. Introduced in mid-2013, VP9 is an open-source, royalty-free video compression format that is being positioned as a competitor to H.265/HEVC for web streaming and mobile video applications. News & Technology PRODUCTION: Showtime Chooses Canon for 'Years of Living Dangerously' TEAMWORK: CEA Solicits Participation in New Mobile Alert Working Group WORKFLOW: WTTG Chooses PlayBox Technology AdBox CONTENT MANAGEMENT: WHYY Returns to Myers ProTrack eBOOK: Guide to Broadcast Management Solutions Industry Roundup NBCU Keeps Olympics Through 2032 (B&C) BBC Chairman Patten to Stand Down (Advanced Television) Howard Stringer and Marjorie Scardino in line to replace Lord Patten (The Guardian) Sony Warns Demand For Blu-Ray Diminishing Faster Than Expected (Slashdot) Netflix: Five Years Until 4K is Mainstream (Advanced Television) TV Technology White Papers "Achieving Maximum Accuracy in Video Quality Measurement," from Video Clarity is a white paper focused on helping content originators and distributors understand a method to ensure that viewers get the best quality of experience, advertisers are satisfied, and regulations are met. "Understanding the ROI of Media Asset Management Systems," from Avid explores how much time and money a MAM system can save a business. "Selecting Next-Generation Video Servers," from Rohde and Schwarz examines the rapid pace of technology development and the incorporation of information technology into broadcast and the broadcast operating environment. "Hybrid Software as a Service," from Signiant discusses how businesses of all sizes are capitalizing on new modes of computing and software delivery—including software as a service and hybrid SaaS—that let them achieve a new level of results with less technology investment. "Beyond CALM," from Linear Acoustic offers a comprehensive, beginning-to-end approach to measuring and controlling loudness. "Efficiency is the Key Factor When Choosing a High-Power Broadcast Transmitter," from Rohde and Schwarz discusses the pros and cons of energy-conserving transmitter technologies.   ©2014 NewBay Media, LLC

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