| Today's Top Stories | | #1 | NBCUniversal Awarded Olympic Games Broadcast Rights Through 2032
| | | The new 11-year extension is costing NBCU $7.65 billion, plus an additional $100 million "signing bonus" that will be used for the promotion of Olympism and Olympic values between 2015 and 2020. The new agreement includes the 2022, 2026 and 2030 Winter Games and the 2024, 2028 and 2032 Summer Games. The current NBCU deal with the International Olympic Committee was set to expire following the 2020 Summer Games.
Why This Matters: The long-term deal is affirmation that the IOC is happy with NBCU's coverage and will allow the networks to concentrate on future multiplatform presentations rather than worrying about having to make preparations for a bidding process. It's also good for marketers who can now do longer-term Olympic deals knowing that the Games will be centered on one media company.
A Take: B&C
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| | #2 | Coca-Cola Revamps Its Agency Bonus Structure
| | | Under the new system, agencies will be paid more for good work done in new and groundbreaking areas, says Sarah Armstrong, director of worldwide agency operations. With the plan, agencies will be paid a guaranteed fee. Then they can earn a bonus of up to 30% above that based on meeting a variety of performance criteria. For newer or leading-edge work, the bonus can rise as high as 22.65%, but will be no lower than 17.65%, according to a report in Ad Age.
Why This Matters: Armstrong says Coca-Cola's agencies overall averaged an 18.3% bonus on their projects last year, but media agencies have fared better. One caveat for the agencies: Armstrong says the bonus system is "rooted in fairness." But Coke unilaterally decides what's fair.
A Take: Ad Age
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| | #3 | Diet Coke Replaces Campaign That Was Criticized on Social Media
| | | The brand's ads carrying the theme "You're On," which was only introduced in North America three months ago, is being pulled, according to a New York Times report. The campaign was basically killed by ad and marketing bloggers who said the way the theme appeared in ads could be construed as reading "You're on Diet Coke," which evoked a cocaine habit since Coke once included cocaine as an ingredient. Making it worse: The campaign was targeting younger soda drinkers.
Why This Matters: Marketers beware—your themes and wording are going to be strictly perused and interpreted by those on social media. Other campaigns from brands such as Chevrolet, Hyundai, Mountain Dew and Reebok created worse social media firestorms, but in today's under-the-microscope society, even a little negative comment can hurt a brand.
A Take: NYT
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#4 'Jet' Magazine Moving to Digital-Only Publication Beginning in June (NYT)
#5 As Digital Ad Rates Decline, More Publishers Turn to Apps to Boost Revenue (Digiday)
#6 Gelato Poised for Consumer Breakthrough in the U.S. (Ad Age)
#7 Women Consider Friends' Opinions the Most-Trusted Advertising (Adweek)
#8 Mobile Wallet More Hype Than Reality Right Now (MediaPost)
#9 Havas Worldwide First Quarter Organic Growth Up 3% (Adweek)
#10 Chrysler's Goal: Become a Mainstream North American Auto Brand (Ad Age)
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Percentage of people who are aware of "digital wallets," but only 28% are using or are interested in them, according to a Forrester survey.
– Reported by MediaPost
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| | MBPT Spotlight | Pilot Season Is Dead. Long Live Pilot Season.—On the cusp of the upfronts, the process of programing a network is more complex, risk-laden and challenging than ever. It's also pretty much the same as ever.
By Daniel Holloway
"I will say this in a politically correct way," said Mark Pedowitz, president of The CW. He had just been asked whether pilot season is dead, and he pauses for effect before delivering the family-friendly version of the thought that just entered his mind. "The last I heard, a prototype is still a pilot."
The comment was a dig at Fox, which set the agenda for any discussion about next season's broadcast programming when, in January, Fox Entertainment chairman Kevin Reilly addressed the Television Critics Association winter press tour with a declaration of "R.I.P. pilot season," and announced that this year his network would bypass the traditional process by which programming options for the upcoming season are evaluated. He added, "It's nothing short of a miracle that the talent is able to produce anything of quality in that environment."
Reilly's was the first broadcast executive session at TCA, and every network head who followed fielded questions about his remarks—some responding with thinly veiled bemusement. "Perhaps pilot season for them is more challenging," said CBS Entertainment chairman Nina Tassler.
What are the major needs for the five English-language broadcast nets going into the fall? And what approaches are they each taking for comedies and dramas?
For more, click HERE (sub required)
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| | Fates & Fortunes | • CHRISTOPHE BROSSARD was named chief executive officer of MEC France, effective June 1. He joins MEC from Bestofmedia Group, where he was chief operating officer. He began his career at Starcom and then spent 21 years with Omnicom Media Group agencies, where he held myriad executive roles and was involved in the launch of PHD France.
• JODI CHISARICK was promoted to senior VP and general sales manager, media sales, at Twentieth Television. She was most recently senior VP of pricing and planning. In her new role, she will oversee Twentieth Television's sales team as well as client initiatives for the company's programming slate from 20th Century Fox Television and Debmar-Mercury. She reports to Michael Teicher, executive VP, media sales.
• JEANNINE SHAO COLLINS was named publisher of More magazine, a Meredith publication, replacing Alison Adler Matz. Collins was most recently executive VP, chief innovation officer for Meredith 360°, the company's integrated marketing unit. Her Meredith 360° duties will now be added to the responsibilities of Meredith executive VP and chief revenue officer Michael Brownstein, who oversees all company corporate sales.
• DAVID FISHMAN was promoted to chief executive officer at TV Guide magazine, replacing Jack Kliger, who resigned after six months in the post. Fishman has been with TV Guide since 2009, first joining as a senior advisor for brand and business development. He was promoted to chief operating officer last year and is also a partner in TV Guide parent OpenGate Media.
• TERRY CREWS was named host of the syndicated game show Who Wants to Be a Millionaire. Crews succeeds current host Cedric the Entertainer, who announced he would not be returning due to his busy schedule outside of the show. Crews will assume host roles in the fall of 2014 when the series begins its 13th season in national syndication. Crews, who formerly played in the NFL, is currently a series regular on the Fox sitcom Brooklyn Nine-Nine. He has appeared in assorted TV series and movies and is also known for his commercials pitching Old Spice.
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| | What They're Watching | BROADCAST RATINGS
'New Girl' Finale Down From Last Season
The season finale of Fox's New Girl posted a modest week-over-week increase of one tenth Tuesday night, but was down a significant 43% from last season's May 14 finale. The Mindy Project's season finale followed, up 18% from last week and even with last year's May 14 finale. Fox led off the night with Glee, which was even with last week. The network finished fourth among broadcasters. NBC's The Voice hit a new series low, falling 11% from last week, but was still the night's top-rated show. About a Boy was down one tenth, while Growing Up Fisher declined 14%. Chicago Fire was up one tenth. NBC was second for the night. CBS was the night's top network. NCIS declined 8% from last week and NCIS: Los Angeles gained one tenth. Person of Interest was down 11%. ABC, in third place overall, saw Marvel's Agents of S.H.I.E.L.D. drop 14% from last week. The Goldbergs fell 24% and Trophy Wife dropped 30%. Celebrity Wife Swap improved one tenth. The CW's The Originals was down 25% from last week and Supernatural declined 20%.
For more, click HERE
CABLE RATINGS
NBA Playoffs Beats 'Love & Hip Hop' Season Premiere
Coverage of the NBA Basketball Playoffs on TNT topped Monday cable, earning a 2.3 adults 18-49 rating. The third season premiere of VH1's Love & Hip Hop Atlanta came in second with a 1.9 rating in the demo.
For more, click HERE
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| Overnight Ratings: Tuesday, May 6
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 2.4
| 10.4
| CBS
| NCIS
| 2.3
| 15.7
| ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D.
| 1.8
| 5.1
| UNIVISION
| POR SIEMPRE MI AMOR
| 1.0
| 2.6
| FOX
| GLEE
| 0.8
| 2.2
| CW
| THE ORIGINALS
| 0.6
| 1.5
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| NCIS: LOS ANGELES
| 2.2
| 14.0
| NBC
| ABOUT A BOY (9)
GROWING UP FISHER (9:30)
| 1.5
1.2
| 6.4
5.2
| UNIVISION
| LO QUE LA VIDA ME ROBÓ
| 1.3
| 3.2
| FOX
| NEW GIRL (9)
THE MINDY PROJECT (9:30)
| 1.2
1.3
| 2.4
2.4
| ABC
| THE GOLDBERGS (9)
TROPHY WIFE (9:30)
| 1.3
0.7
| 4.1
2.4
| CW
| SUPERNATURAL
| 0.8
| 1.8
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| CHICAGO FIRE
| 1.9
| 7.0
| CBS
| PERSON OF INTEREST
| 1.7
| 10.4
| UNIVISION
| QUÉ POBRES TAN RICOS
| 1.1
| 2.5
| ABC
| CELEBRITY WIFE SWAP
| 0.9
| 2.8
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • First Lady Appears in 'Nashville'
The Wednesday at 10 p.m. episode of the ABC drama Nashville features First Lady Michelle Obama making a guest appearance as herself. The music-themed scripted drama starring Connie Britton and Hayden Panettiere also gets a visit from Kellie Pickler. This season, Nashville has averaged 4.8 million viewers, ranking it 30th among broadcast dramas in viewers, and a 1.3 18-49 demo rating, ranking it 27th. Its last first-run episode during the May sweeps drew 4.6 million viewers and a 1.2 demo rating, ranking it third in its broadcast time period. Last season it averaged 5.1 million viewers with a little more solid 1.6 18-49 demo rating. The upshot: Seems like ABC is on the fence about renewing Nashville, which has its season finale next week. Under normal circumstances this series would likely not come back, but most of ABC's new series did not work, so the net already has a lot of holes to fill. That may save Nashville, which is watched mostly by women, for another season.
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| • 'Catfish' Returns With New Twists and Turns
The MTV reality series Catfish: The TV Show took the network's millennial audience by storm during its first season, averaging 2.2 million viewers and a 1.3 18-49 rating with nearly double that rating among viewers 12-34. Season two pretty much matched those viewer and ratings numbers. Season three premieres on Wednesday at 10 p.m. with the first of 10 new episodes. Nev Schulman and filmmaker Max Joseph host the series, which details the experiences of people who form online relationships with total strangers, most of whom are not who they claim to be. The new season has some twists that no longer involve only digital dating deceptions. Per Schulman: "This season we have family members catfishing each other, celebrities hunting down their super-fan stalkers, Instagram romance, people posing as famous music producers and scams resulting in the loss of tens of thousands of dollars." The upshot: Catfish has been very popular with hard-to-reach younger millennials, including the younger Gen Z, and is a good way for marketers to reach this elusive audience of consumers. It is also one of the most watched cable series on Wednesday nights among viewers 18-49.
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| • 'The Face' to Crown Second-Season Winner
The Oxygen network model competition series, The Face, concludes its second season on Wednesday at 10 p.m. The three remaining hopefuls from an original field of 12 include 20-year-old Tiana Zarlin from San Diego; 18-year-old Rachel "Ray" Clanton of Miami Lakes, Fla.; and 18-year-old Afiya Bennett of Brooklyn, N.Y. Nigel Baker hosts and coaches include Naomi Campbell, Anne Vyalitsyna and Lydia Hearst. The winner becomes spokesperson for a national ad campaign for luxury hair care company Frederic Fekkai. The upshot: The Face averaged about 500,000 viewers per episode on Oxygen in its first season and had about the same viewership this season, but it has not been the hit Oxygen hoped for. Prior to its first season, the network gave The Face massive amounts of promotion to little avail. Oxygen's most watched show continues to be reality series Bad Girls Club.
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