Dear SCN Reader, This Thursday's Mersive Webinar will Change Your Life Forever! Are your clients still "shoulder surfing" in meetings? A group of people leaning over one laptop or mobile device, trying to see the same thing at the same time, is certainly not a picture of effective collaboration. Whether million-dollar decisions are at stake, or lives and security hang in the balance, meaningful communication is key. SCN's April 2014 Future Trends Survey identified "mobile device integration" as the top demand across commercial AV customer sets today. In addition to unified communications demands, there is a larger need for easy connection to an AV presentation system, and communicating in real-time with data and images in a meaningful way. With this trend and nearly every other major evolution in software and digital technology, a piece of hardware has disappeared from the AV integration landscape. With the need to integrate mobile devices into the presentation environment, video switchers and hardware inputs may be next on the endangered technology list. In order for AV consultants and integrators to stay in the game even as hardware fades away, we really have to make it easier to make information from mobile devices visually accessible in a group setting. So how do we do that? I'll be posing this question and other application-specific inquiries in a webinar this Thursday, May 8, 2014 at 2.00 p.m. EDT. The topic is "Display Software? How Do I Sell That?", and the webinar is sponsored by Mersive, developers of Solstice display and collaboration software. If you're wondering what's in store for software collaboration options, and you want to hear from someone who has actually integrated Mersive's Solstice into a major application and uses it daily, then you'll want to register for this webinar. (You can register for free here, by the way: https://event.webcasts.com/starthere.jsp?ei=1032561 ) Mersive founder and CTO Christopher Jaynes and CEO Rob Balgley will present new angles on how to sell software in a hardware world, and provide more details on how Solstice works in AV systems. The special guest star of the webinar will be Marko Jarymovych, IT technical director of the public technology group in Wharton Computing. The very engaging and informative Jarymovych uses Mersive software across his deployment of classroom technology and instructional services for the Philadelphia and San Francisco campus of the Wharton School. You'll definitely want to hear his real-world perspective as revealed in a conversation with Mersive founder and CTO Christopher Jaynes and CEO Rob Balgley. Best,
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