B&C SPECIAL REPORT: Media Sales Systems

Top Story - May 05, 2014 New Software Opens Path for Better TV Sales With the online and mobile video ad spend growing rapidly, media sales providers have been investing heavily in expanding their digital ad sales capabilities. On April 30, for example, WideOrbit announced that it had acquired Fivia, a digital ad management software provider headquartered in Paris as part of a larger effort to provide its clients with better tools for handling digital and non-linear advertising. "It is the first of three or four acquisitions we plan to make in digital by the end of the year so our clients can expand their digital efforts," says Eric Mathewson, founder and CEO at WideOrbit, which has seen the number of stations using its WO Media Sales system double to about 1,000 in the last year. "Companies want increased flexibility and capability in their software because they need to handle big upfront ad deals with multiple brands and platforms," adds James Ackerman, executive chairman of Broadway Systems. More»

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