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Social media has become ever-present these days, even infiltrating the sacred back room of the broadcast engineer, but not in the way you might first think.
Why does a filmmaker create their short film? Usually to get work in the industry. It's a calling card, and a calling card across all avenues of the business.
The most significant recent development in codecs, says Kevin Campbell, APAC/Americas APT sales sirector with WorldCast Systems, is the "adoption of a redundant streaming approach to counteract adverse network conditions on lossy IP links."
Given the advances in technology in the past decade-and-a-half since the ATSC standard was developed, it isn't surprising broadcasters are making plans for the "Next-Generation Broadcast Platform" (NGPB).