| Today's Top Stories | | #1 | Honda Launches Digital Agency Review
| | | The Japanese automaker is looking for an agency that can help it become more innovative and target a younger consumer, according to a report in Ad Age. Currently, Honda's creative agency RPA supports digital marketing and creative for the Honda brand, while L.A.-based Genex handles some digital work, mainly for the Acura brand. Meredith Xcelerated Marketing has also done some digital marketing for the company.
Why This Matters: Honda named new creative and media agencies last March, so digital is the next area of focus. The move comes as many of the automotive companies are generating buzz at the annual Consumer Electronics Show, which began this week in Las Vegas.
A Take: Ad Age
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| | #2 | Senator To Launch Deceptive Ad Investigation As FTC Updates Guidelines
| | | Claire McCaskill (D-Mo.), who chairs the commerce subcommittee on consumer protection says she will investigate weight-loss scams, including holding a hearing on deceptive advertising, and wants media outlets to beef up their monitoring of such ads to coincide with new FTC guidelines. Her announcement came in the wake of a $34 million FTC settlement with four weight-loss product marketers over allegations of false and deceptive claims.
Why This Matters: Jessica Rich, director of the FTC's Bureau of Consumer Protection, said, "Every time a con artist is able to place an ad for a bogus weight loss product [in the media], it undermines the credibility of advertising and does incalculable damage to the reputation for accuracy that broadcasters and publishers work hard to earn."
A Take: B&C |
| | #3 | Burger King Drops Lead Creative Agency
| | | Creative agency Mother had only been the fast food chain's agency-of-record since last February, but had been working with the company for more than two years, according to an Ad Age report. One of the last Burger King campaigns from Mother was for "Satisfries," which debuted in September with a massive marketing campaign. The chain's most recent dollar menu campaign was created by West Coast independent agency Pitch.
Why This Matters: The change follows the appointment of Eric Hirschhorn in June to head Burger King's North American marketing. Last month, the chain also dropped Starcom as its media agency, replacing it with Horizon Media, following a review.
A Take: Ad Age
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#4 Former Anheuser-Busch Marketer Ponturo Forges Partnerships On Broadway (NYT)
#5 Twitter Inches Closer To The Local Ad Market (Digiday)
#6 Five Ways Agencies Use Marketing Tech To Help Brands Connect (Ad Age)
#7 Liberty Mutual Exclusively Sponsoring YouTube's TeamUSA Channel (Adweek)
#8 Forrester Survey: Microsoft Is Most Trusted Brand, Trumping Apple (MediaPost)
#9 Branded Video Views Dip In Third Quarter (eMarketer)
#10 Building Products Company Looks To Rebrand With Olympic Sponsorships (Ad Age)
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|  | • 5.79
Billions of dollars that brands will spend in the U.S. in 2014 on paid digital video placement, according to estimates by eMarketer. That total is up 39.5% from 2013.
– Reported by eMarketer
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| | MBPT Spotlight | 2014 Preview: Programming Strategy
Rule No. 1: Fewer Rules—Limited broadcast orders, bingeing binges, late-night sacred-cow tipping: just about anything goes in ever-changing game
By Dade Hayes
Cable originals handily beating broadcast in the ratings? Broadcast nets telling ultra-gory horror stories? Online retailers making and distributing TV shows? Yes, it all really happened. And it points the way to an even more fascinating year ahead on the programming front. Here are some of the signposts:
Summer: The Sequel to Fall?
There were reasons to be skeptical that CBS' Under the Dome would break out and become one of the major broadcast successes of 2013. The biggest may have been its summer play period, historically the season when cable has dominated.
Launched in late June, the 13-episode Dome, based on a Stephen King book, had undeniable popcorn appeal and delivered consistent ratings. Its finale in September drew a total of 12.1 million viewers and a 3.4 rating in the 18-49 demo, matching premiere levels, and an innovative in-season deal on Amazon Prime allowed viewers to stream current episodes four days after they aired and gave CBS revenue to offset the costs of the effects-heavy show.
Even before Dome, other broadcasters were eyeing summer. Fox has a limited return engagement of 24, along with Wayward Pines, a limited series created by M. Night Shyamalan, on this year's schedule. ABC, NBC and the CW have made more modest bets, but all acknowledge that repeats and reality are no longer in the cards.
How will networks manage to satisfy the appetite for bingeing without surrendering ad-revenue opportunities? And how is NBCU trying to ensure that Jimmy Fallon continues Jay Leno's late-night success?
For more, click HERE (sub required)
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| | Fates & Fortunes | • EMILY RILEY has joined digital marketing intelligence company Evidon as chief operating officer. She was most recently VP, product & marketing, at Audience Science, a data management and media-buying platform. She was also VP and research director at Forrester Research and prior to that an analyst at Jupiter, before that company was acquired by Forrester in 2008.
• TONY MALCOLM was named executive creative director on the U.S McDonald's account at DDB. He will be based out of Chicago. Malcolm was previously a creative director for Leo Burnett London, where he also worked on the McDonald's account. Both DDB and Leo Burnett are part of Omnicom Group.
• KATE LEWIS was named VP of content operations and editorial director at Hearst Magazines Digital Media. She will oversee websites for Hearst's 24 magazines. Lewis was previously editorial director at Say Media. She will report to Troy Young, head of digital, who had been president of Say Media before moving to Hearst in May 2013.
• SASHEER ZAMATA will join the Saturday Night Live cast and make her first appearance on Jan. 18, the next first-run edition of the late-night show. SNL had specifically been looking to add an African-American female to its comedy team. Zamata, 27, is from Indianapolis and attended the University of Virginia. She worked with the improvisational group the Upright Citizens Brigade and has performed stand-up at clubs around the country. She has also appeared on Comedy Central's Inside Amy Schumer and on FX's Totally Biased with W. Kamau Bell. Her addition to the SNL cast boosts it to 17 performers, seven of whom are women.
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| | What They're Watching | BROADCAST RATINGS
'Bachelor' Premiere Rises to Three-Year High
ABC's season premiere of The Bachelor spiked 17% in the demo over last year. The two-hour debut also rose 23% among total viewers. Both measures were three-year highs for the long-running franchise. At 10 p.m. Castle returned to a season low, falling 14% from its last original. Against competition that was mixed with repeats, ABC took first Monday. Fox took second. Almost Human returned up 6%. CBS, which came in third, aired the season finale of Hostages, which fell 17% from its last episode to tie its low. NBC and The CW aired repeats.
For more, click HERE
CABLE RATINGS
'Real Housewives of Atlanta' Tops Sunday
Bravo's Real Housewives of Atlanta came in at the top of the cable pack on Sunday with a 2.1 adults 18-49 demo rating and 4.5 million viewers. The net's Blood, Sweat and Heels, which aired after RHOA came in second, earning a 1.1 in the demo and 2.5 million watchers. ESPN's NFL Countdown at 10 a.m. rounded out the top three, garnering a 1.0 demo rating and 2.2 million viewers.
For more, click HERE
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| Overnight Ratings: Monday, January 6
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| THE BACHELOR
| 2.6
| 8.4
| FOX
| ALMOST HUMAN
| 1.7
| 6.2
| CBS
| 2 BROKE GIRLS (R) (8:00)
MOM (R) (8:30)
| 1.7
1.3
| 6.8
5.2
| UNIVISION
| POR SIEMPRE MI AMOR
| 1.2
| 3.4
| NBC
| THE BLACKLIST (R)
| 0.9
| 4.5
| CW
| HART OF DIXIE (R)
| 0.2
| 0.7
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| THE BACHELOR
| 2.8
| 8.5
| UNIVISION
| LO QUE LA VIDA ME ROBÓ
| 1.4
| 3.7
| CBS
| HOSTAGES
| 1.1
| 5.0
| NBC
| THE BLACKLIST (R)
| 0.9
| 3.9
| FOX
| SLEEPY HOLLOW (R)
| 0.8
| 2.7
| CW
| BEAUTY AND THE BEAST (R)
| 0.1
| 0.5
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| CASTLE (R)
| 1.8
| 8.9
| UNIVISION
| QUÉ POBRES TAN RICOS
| 1.4
| 3.4
| NBC
| THE BLACKLIST (R)
| 1.1
| 4.2
| CBS
| HOSTAGES
| 1.0
| 4.7
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • CBS Hoping 'Intelligence' Breeds Success
A special premiere episode of the new CBS drama series Intelligence will air on Tuesday night at 9 before moving to its regular Monday night at 10 time period on Jan. 13. Intelligence stars Josh Holloway as a high-tech operative enhanced with a super-computer microchip in his brain. Marg Helgenberger costars as the director of the government cyber-security agency. Holloway's character, Gabriel, is billed as the first supercomputer with a beating heart and the most valuable piece of technology the U.S. has ever created. In other words, he's current TV's version of the Six Million Dollar Man. The upshot: Intelligence takes over the time period previously occupied by CBS drama Hostages, which produced disappointing ratings. The network is hoping this entry will have more success, but it will still have to compete head-to-head with NBC's freshman hit The Blacklist.
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| • FX's 'Justified' Is Back For Season Five—Its First Without Elmore Leonard
The Emmy-winning drama series returns for a 13-episode season five on Tuesday night at 10 on FX. It's based on works by crime novelist Elmore Leonard and stars Timothy Olyphant as deputy U.S. marshal Raylan Givens who spends his time in Harlan County, Ky., battling all sorts of criminal elements. Leonard passed away in August at age 87, and series creator and showrunner Graham Yost has worked up a 90-second tribute to him that will appear during the series' premiere telecast. The upshot: Justified had its most-watched season in the first quarter of 2013, averaging 2.4 million viewers and a 0.9 18-49 demo rating for live-plus-same-day, but viewership grew to an average 4.1 million in live-plus-seven-day. Justified should continue to justify network confidence.
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| • 'Cougar Town' Uncorks New Vintage With a Little Help From Their 'Friends'
The sitcom ABC dumped after three seasons returns on TBS on Tuesday night at 10 for its fifth overall season and second on the cable network. No doubt, much wine will be consumed and, hopefully, it'll inspire as many laughs. The Courteney Cox comedy averaged about 2 million viewers last season and close to a 1.0 18-49 demo rating, making it one of cable televisions most-watched Tuesday scripted series. The upshot: TBS has promoted the Cougar Town return heavily; among other things, a billboard-sized mosaic created entirely out of wine corks was on display at The Grove in Los Angeles during the holiday season. Cox's former Friends costar Matthew Perry will appear in an episode later this season.
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