Make money from on-demand advertising—Feb. 27, Grand Hyatt, NYC

How the industry is redefining "on-demand" advertising This half-day conference, presented by Broadcasting & Cable and Multichannel News, will cover "on-demand television" as it relates to content, advertising, measurement and revenue. Viewers are increasingly looking at VOD as the go-to choice for watching video on all devices — and advertisers are taking notice. You will discover how programmers, content providers and advertisers are each redefining their particular role in the on demand business to capitalize on the ever-increasing viewer demand for more content. Top executives will tackle the most relevant issues facing companies in this ecosystem: What's the right model for VOD advertising? Are audience measurement services/processes ready to support VOD ads? What ways can marketers leverage the platform? How will the business generate revenues in a redefined on-demand world? For registration information, contact Jennifer Ware at 917-281-4718 or jware@nbmedia.com

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