Craft an app that delivers customers—Jan. 23 at 2:00 p.m. EST

Now's your opportunity to examine how to create and market branded apps that deliver customers, loyalty and value to the user. With mobile devices becoming the preferred platform for going online, branded apps provide a unique opportunity to connect with consumers. But how do you craft an app that actually delivers customers and brand loyalty? A leading lineup of panelists will offer answers and discuss how to: • Create and deliver content that solves a problem, provides a service or creates an experience • Connect that content back to your brand • Win over mobile consumers who shun branded apps • Drive downloads and more Media brands in particular are well poised to capitalize on the potential returns of a thoughtful and engaging app. But as mobile users become more sophisticated, you have to do more than just repackage the same content available on other platforms. Get new insights to help you jump-start your own branded app initiative.

Moderator Leslie Jaye Goff Contributing Editor Broadcasting & Cable Panelists Greg Flory Strategist Bottle Rocket Apps Leora Schachter Vice President, Digital Strategy and Planning—Food Category Scripps Networks Interactive JP Stoops Director of Licensing Discovery Communications Animal Planet and Discovery Kids brands More panelists to be announced soon.

For more information or registration questions, please contact Jonathan Eakin at 212-378-0498 or jeakin@nbmedia.com.

 

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