| Today's Top Stories | | #1 | Facebook Sees Big Gains In Global Mobile Ad Market Share
| | | In just its second year accepting mobile advertising, Facebook will account for 15.8% (or $2.6 billion) of worldwide mobile ad sales in 2013, up from a 5.35% share in 2012, according to eMarketer projections. Google still takes in the largest percentage of mobile ad dollars with 53.17%, up from 52.36% last year, and the biggest revenue amount, $8.6 billion.
Why This Matters: Google and Facebook are now the top ad publishers not only for mobile but for all digital advertising as well.
Three Takes: eMarketer, Adweek and Ad Age
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| | #2 | How Agencies Can Make Performance-Based Compensation Work
| | | Tony DeNunzio, group VP and general manager at digital marketing agency Leapfrog Online says agencies need to begin using and sharing metrics that enable clients to measure how effective ad campaigns are. Writing for Digiday, he said sophisticated data mining is no longer expensive and Web-based analytics make it simple to report.
Why This Matters: DeNunzio adds, "For years, the murkiness of this kind of measurement protected agencies from criticism. But as advertising increasingly becomes digital, there is simply less and less excuse for not using data to determine the success of an advertising campaign."
A Take: Digiday
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| | #3 | 'Washington Post' Begins Selling Native Ads For Print
| | | Just a few weeks after Amazon CEO Jeff Bezos agreed to buy the newspaper, it is pitching marketers on native advertising to run in the print edition. This, as Ad Age reports, will extend the Brand Connect program that since March has allowed advertisers to post editorial-like stories online. One type of native ad will wrap around a portion of the front page and feature a display ad and copy resembling editorial. Another will have the ad content sit among regular editorial content inside the paper.
Why This Matters: As newspapers continue to lose circulation and advertising to digital editions, they are trying to make every effort to maintain an ad revenue flow going to keep their print editions alive.
A Take: Ad Age |
| #4 Havas Media Wins Emirates Airline's $150 Million Global Media Account (MediaPost)
#5 YouTube A Growing Place For Shopper Research (Adweek)
#6 Why Marketers Advertise On NFL Telecasts (NYT)
#7 Appearances On MTV's 'Video Music Awards' Boost Entertainers' Music Sales (MediaPost)
#8 WPP's Cavalry Wins Keystone Light's Creative and Digital Accounts (Ad Age)
#9 Ad Network Martini Media Gets $14 Million In New Funding (Adweek)
#10 Mobile Expands Its Share Of Worldwide Digital Ad Spending (eMarketer) |
|  | • 14.2
Percentage of worldwide digital ad dollars that will be spent via mobile in 2013, projected to rise to 36.3% by 2017.
– Reported by eMarketer
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| | MBPT Spotlight | Despite Boost From 'Under The Dome,' It's Another Chilly Summer For Broadcast
By John Consoli
Take away the breakout success of the CBS sci-fi drama Under The Dome and this year's broadcast summer TV ratings are pretty much the same as in previous years — in the doldrums.
With only a few weeks remaining in the summer season, CBS is averaging about the same 5.4 million viewers per night and 1.1 18-49 demo rating that it did for the entire last summer season; Fox is way down, averaging just 3.1 million viewers and a 1.1 demo rating, compared to 4 million and a 1.6 last summer; and NBC is also down, though it's really not a fair comparison because the network televised two weeks of Olympics coverage last summer.
Meanwhile, ABC is up about 800,000 viewers per night so far to 4.9 million and also up to a 1.3 in the 18-49 demo, compared to 1.2 last summer. The CW is averaging the same 0.3 18-49 demo rating but is averaging 828,000 viewers compared to 698,000 last summer.
ABC's slight success is largely the result of airing two first-run drama series this summer, Mistresses and Motive, with Mistresses in particular drawing a sizable number of 18-49 women. ABC also benefited from a slightly better NBA Finals number in June. And The CW got a burst of viewer growth from resurrecting the improvisational comedy show Whose Line Is It Anyway? this summer.
"The broadcast summer season has been pretty much business as usual," says Brad Adgate, senior VP, research, at Horizon Media. "The English-language networks even lost the July sweeps in the 18-49 demo to Univision which has closed the gap a bit more this summer."
What must the broadcasters do to program summer successfully? And what are the top 10 broadcast series this summer in both viewers and the demo?
For more, click HERE
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| | Fates & Fortunes | • LATHA SARATHY has joined Telemundo Media as VP, digital research; meanwhile, YATISHA BOTHWELL was promoted to VP, insights & strategy. Sarathy was most recently VP, audience insights & analytics, at Interactive One/Radio One Digital. Prior to that, she was director, research and analytics for CBS Television Stations Digital Group. She has also held research positions at Univision, the Sporting News Media Group, Disney Magazine Publishing Group and Wenner Media. Bothwell has held assorted research and consumer insights positions at Telemundo.
• JENNIFER SEY was promoted to global chief marketing officer at Levi's. She was most recently senior VP of e-commerce. Sey has been with Levi's since 1999. Also, KARYN HILLMAN was named to the newly created position of chief product officer. She was most recently with Calvin Klein. And GRANT BARTH will assume the newly created position of chief merchandising officer. He was most recently head of men's merchandising.
• ROBERT LIUAG was named VP of research for HGTV and DIY Network. He was most recently head of research for NFL Network and prior to that was head of research at G4TV. He has also held positions at Fox Sports Net, Paramount, Tele-TV Media and Group W Productions.
• NATHAN HUBBARD has joined Twitter as its first head of commerce. He was most recently CEO of Ticketmaster Entertainment. Prior to that he was CEO of Musictoday.
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| | What They're Watching | BROADCAST RATINGS
'America's Got Talent' Stays at Series Low
NBC won Tuesday night despite America's Got Talent staying at last week's series low. Fox was second as So You Think You Can Dance rose. ABC, in third place, saw Extreme Weight Loss lose. The CW's Whose Line Is It Anyway? rose a tenth from last week while Capture remained even. CBS aired repeats.
For more, click HERE
CABLE RATINGS
'WWE Raw' Wins Monday Night Cable Ratings
USA's WWE Monday Night Raw was Monday's top program with a 1.6 adults 18-49 rating during its most-watched hour, down from last week's 1.7 demo number. MTV's Teen Mom came in second with a 1.1 adults 18-49 rating.
For more, click HERE
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| Overnight Ratings: Tuesday, August 27
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | UNIVISION
| PORQUE EL AMOR MANDA
| 1.5
| 3.9
| FOX
| SO YOU THINK YOU CAN DANCE
| 1.4
| 4.2
| ABC
| EXTREME WEIGHT LOSS
| 1.1
| 3.8
| CBS
| NCIS (R)
| 1.0
| 8.4
| NBC
| HOLLYWOOD GAME NIGHT (R)
| 1.0
| 3.3
| CW
| WHOSE LINE IS IT ANYWAY? (8:00)
WHOSE LINE IS IT ANYWAY? (R) (8:30)
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0.9
0.9
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2.3
2.2
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| AMERICA'S GOT TALENT
| 2.0
| 8.2
| UNIVISION
| LA TEMPESTAD
| 1.3
| 3.4
| FOX
| SO YOU THINK YOU CAN DANCE
| 1.2
| 3.8
| ABC
| EXTREME WEIGHT LOSS
| 1.1
| 3.7
| CBS
| NCIS: LOS ANGELES (R)
| 0.9
| 6.0
| CW
| CAPTURE
| 0.4
| 1.1
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| AMERICA'S GOT TALENT
| 2.3
| 8.9
| UNIVISION
| QUÉ BONITO AMOR
| 1.2
| 3.1
| CBS
| PERSON OF INTEREST (R)
| 0.7
| 5.1
| ABC
| BODY OF PROOF (R)
| 0.7
| 3.1
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • ID Series Recounts How Victims Survived Evil
Investigation Discovery premieres a new series, Surviving Evil, on Wednesday night at 10 that tells the stories of victims who fought back against their attackers and survived. The series recounts each survivor's story in his or her own words. It's hosted by actress Charisma Carpenter, best known from her TV roles on Buffy the Vampire Slayer and Angel, who herself was a survivor of a real-life attack more than 20 years ago. The opening episode recounts her story. Carpenter and two friends were swimming at a San Diego beach when they were attacked by an armed rogue police officer. The friends were both shot and wounded but Carpenter fought back, and the attacker was eventually sentenced to 56 years in prison. The upshot: Carpenter says the series is about finding empowerment, adding that by shedding light on the fearlessness of these survivors, the hope is that viewers watching will be inspired to find the strength to act the same way in a similar predicament.
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| • Racy Shots of Patrick Dempsey — Of a Sort
The star of the ABC drama Grey's Anatomy shows audiences another side of his life in a Velocity channel four-part series Patrick Dempsey: Racing Le Mans, which premieres on Wednesday night at 10. The series follows Dempsey and his team as they prepare to race on the legendary European Le Mans course, including looks at sponsor recruitment, time trials and Dempsey's need to juggle his Hollywood career and family life as he prepares for the big race. "Racing is my true passion and taking on Le Mans will be the biggest challenge of my life so far," he says. Dempsey has raced in the 24 Hours at Le Mans twice before. The upshot: Velocity has a mostly male audience, but if the network promotes this short-run series enough, it's a sure bet that many of Dempsey's Grey's Anatomy female fans will tune in.
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| • 'MasterChef' Still Cooking Good on Fox
The cooking competition series returned for a fourth season on Wednesday nights May 22 and for its first-run episodes at 9 p.m. has been averaging 5.5 million viewers and a 2.3 18-49 demo rating, solid numbers for a series in the summer — especially that demo rating. The summer competition is winding down and judges Gordon Ramsay, Graham Elliot and Joe Bastianich will soon be revealing the winner of the $250,000 prize and the title of MasterChef. The upshot: The series is drawing almost the same size audience it did last summer, and it is also pulling in some younger viewers. Its 18-24 demo rating is a 1.0 and its 18-34 rating is a 2.0. Fox will air a MasterChef spinoff series beginning in late September, Junior MasterChef, which will feature younger competitors with the same judges.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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